Ad Extensions

    • Ensure Bing Ads Are Part Of Your PPC Efforts

      January 27, 2017 Working in PPC, it is easy to get lost in the “usual” PPC efforts. We tend to focus on what we know and concentrate most of our time with, Google. However, did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? Plus, with more than 100 million unique users that search on Bing, to be a comprehensive paid search marketer ...

      PPC Heroin Paid Search- 16 readers -
    • New Bing Ads Extension Scheduling Is Here And It Will Make Your Day

      February 1, 2017 Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted customers helping to increase your clic ...

      PPC Hero- 14 readers -
  • 5 Tips For The Travel PPC Marketer

    …. It’s how winners and losers alike are found. It allows us to try new things without a complete risk of failure. Think of it as part of your strategy and not a nuisance. The end result is developed ad copy that has been shaped and tested in front of those who matter most and who are the ones you want to impress. Finally, utilize those ad extensions…

    PPC Heroin Paid Search- 16 readers -
  • 4 Strategies For Improving Your Click-To-Message Ad Extensions

    … is a dominant form of communication and businesses are trying to assess if this is a viable tool for connecting with customers. Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension, which tracks the number of texts that come directly from your paid search ads…

    PPC Heroin Paid Search- 13 readers -
  • How To Setup The Newest AdWords Extension – Message Extensions

    …, select “Ad Extensions” and under the drop down options, you will see “Message Extensions.” When creating the pre-populated message, you will want to consider the questions your customers frequently ask. Your customers may want to set up an appointment for a quote for a roof estimate or ask if a used vehicle is on the lot before they drive to your…

    PPC Heroin Paid Search How To's- 12 readers -
  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 12 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … in the vacuum of an excel sheet Common practices should be tested Let’s explore these concepts in line with real-life examples. Value Propositions Take a look at the top ad in the above example. The ad has checked off several boxes on the “best practices” list, including: Clear, descriptive headline Good use of character limit Sitelink extensions…

    PPC Hero- 9 readers -
  • Enhance Your Google Ads with Structured Snippets

    … gives you the opportunity to add two full additional lines of text to your ad. Google’s example includes a “Styles” snippet. How Do You Add a Structured Snippet? Structured snippets are available on the “Ad extensions” tab in AdWords, along with sitelink, call, app, and other ad extensions. To add one, you’ll first want to navigate to the account…

    Jonathan Larkin/ Dex Mediain Paid Search- 20 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    … 30 PPC Tips to Keep You Ahead of the Competition – Part 3 Welcome to Part 3 and the Final part to this 3 part series on 30 PPC Tips to Keep You Ahead of the Competition click here if You missed Parts 1 & 2. Now lets crack on with Part 3 1. Add New Extensions You may want to add new ad extensions when they apply. If you have never used them…

    whoisjonleuty.comin Paid Search Blogging- 15 readers -
  • Utilize And Test Holiday Ad Copy

    … that allows for easy navigation through your mobile inventory. For these users, test category pages that offer such broad groups as “Men’s Selection” or “New Arrivals” or “Sale Items.” Ad Extensions During the holiday season, ad extensions play a part in your ad rank which makes them that much more imperative! Not only should you be utilizing ad…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Top 5 PPC Fails

    … for campaign performance. Many people don’t put a lot of thought into structure or never revisit the hierarchy after campaigns are active. Many times I log into AdWords or Bing and see the “Limited by Budget” alert in the dashboard, signaling a missed opportunity. You’re losing impressions on possibly valuable keywords because your campaign organization…

    PPC Heroin Paid Search Google- 7 readers -
  • Standing Out With Google AdWords Extensions

    … that you want to show off in your ad as a USP, but that you either don’t want to waste ad text space with, or perhaps they don’t serve the whole sitelink because there’s other points and other pages that you’d rather drive users to with your sitelinks. This is where call out extensions can become useful. So they’re little slots of text that appear…

    Tara West/ Koozai.comin Paid Search EMail Google- 3 readers -
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