Ad Extensions

  • New Bing Ads Extension Scheduling Is Here And It Will Make Your Day

    … February 1, 2017 Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted…

    PPC Hero- 18 readers -
  • Ensure Bing Ads Are Part Of Your PPC Efforts

    … capabilities, Bing also allows for targeting of location, time of day and device, and demographic (gender and age): Sitelinks While other search and ad platforms all allow sitelink extensions, Bing allows and gives the option to send multiple sitelinks to the same URL. In the same way you should test ad and landing page copy, you could use…

    PPC Heroin Paid Search- 20 readers -
  • 5 Tips For The Travel PPC Marketer

    … January 20, 2017 If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you…

    PPC Heroin Paid Search- 23 readers -
  • 4 Strategies For Improving Your Click-To-Message Ad Extensions

    … is a dominant form of communication and businesses are trying to assess if this is a viable tool for connecting with customers. Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension, which tracks the number of texts that come directly from your paid search ads…

    PPC Heroin Paid Search- 18 readers -
  • How To Setup The Newest AdWords Extension – Message Extensions

    …, select “Ad Extensions” and under the drop down options, you will see “Message Extensions.” When creating the pre-populated message, you will want to consider the questions your customers frequently ask. Your customers may want to set up an appointment for a quote for a roof estimate or ask if a used vehicle is on the lot before they drive to your…

    PPC Heroin Paid Search How To's- 17 readers -
  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 16 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … in the vacuum of an excel sheet Common practices should be tested Let’s explore these concepts in line with real-life examples. Value Propositions Take a look at the top ad in the above example. The ad has checked off several boxes on the “best practices” list, including: Clear, descriptive headline Good use of character limit Sitelink extensions…

    PPC Hero- 13 readers -
  • Enhance Your Google Ads with Structured Snippets

    … gives you the opportunity to add two full additional lines of text to your ad. Google’s example includes a “Styles” snippet. How Do You Add a Structured Snippet? Structured snippets are available on the “Ad extensions” tab in AdWords, along with sitelink, call, app, and other ad extensions. To add one, you’ll first want to navigate to the account…

    Jonathan Larkin/ Dex Mediain Paid Search- 27 readers -
  • Utilize And Test Holiday Ad Copy

    … that allows for easy navigation through your mobile inventory. For these users, test category pages that offer such broad groups as “Men’s Selection” or “New Arrivals” or “Sale Items.” Ad Extensions During the holiday season, ad extensions play a part in your ad rank which makes them that much more imperative! Not only should you be utilizing ad…

    Hayley Cummings/ PPC Hero- 4 readers -
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