Ad Extensions

    • Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns

      March 8, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR w ...

      PPC Heroin Affiliate Paid Search- 17 readers -
  • New Bing Ads Extension Scheduling Is Here And It Will Make Your Day

    … February 1, 2017 Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted…

    PPC Hero- 14 readers -
  • Ensure Bing Ads Are Part Of Your PPC Efforts

    … where your ads are performing. Bing UET Codes Bing UET tracking is nothing new. We all know that the Bing UET tracking codes allow you to track multiple goals, including: Visit duration Custom events Mobile app downloads Pages per visit Destination URLs This is more of a reminder of what it can do, including enhanced attribution. Most tracking…

    PPC Heroin Paid Search- 16 readers -
  • 5 Tips For The Travel PPC Marketer

    … competitors you will have the ability to customize your ad copy to focus on what makes you stand out among them. The last thing you want is to miss the mark and their ad copy to contain a feature that ranks them above you. Take the following chart for example. To me, the most important aspect of knowing your competitors is finding out what…

    PPC Heroin Paid Search- 17 readers -
  • 4 Strategies For Improving Your Click-To-Message Ad Extensions

    … is a dominant form of communication and businesses are trying to assess if this is a viable tool for connecting with customers. Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension, which tracks the number of texts that come directly from your paid search ads…

    PPC Heroin Paid Search- 13 readers -
  • How To Setup The Newest AdWords Extension – Message Extensions

    …, select “Ad Extensions” and under the drop down options, you will see “Message Extensions.” When creating the pre-populated message, you will want to consider the questions your customers frequently ask. Your customers may want to set up an appointment for a quote for a roof estimate or ask if a used vehicle is on the lot before they drive to your…

    PPC Heroin Paid Search How To's- 13 readers -
  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 12 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 9 readers -
  • Enhance Your Google Ads with Structured Snippets

    … gives you the opportunity to add two full additional lines of text to your ad. Google’s example includes a “Styles” snippet. How Do You Add a Structured Snippet? Structured snippets are available on the “Ad extensions” tab in AdWords, along with sitelink, call, app, and other ad extensions. To add one, you’ll first want to navigate to the account…

    Jonathan Larkin/ Dex Mediain Paid Search- 23 readers -
  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
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