Ad Extensions

  • New Bing Ads Extension Scheduling Is Here And It Will Make Your Day

    … February 1, 2017 Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted…

    PPC Hero- 17 readers -
  • Ensure Bing Ads Are Part Of Your PPC Efforts

    … where your ads are performing. Bing UET Codes Bing UET tracking is nothing new. We all know that the Bing UET tracking codes allow you to track multiple goals, including: Visit duration Custom events Mobile app downloads Pages per visit Destination URLs This is more of a reminder of what it can do, including enhanced attribution. Most tracking…

    PPC Heroin Paid Search- 17 readers -
  • 5 Tips For The Travel PPC Marketer

    …. It’s how winners and losers alike are found. It allows us to try new things without a complete risk of failure. Think of it as part of your strategy and not a nuisance. The end result is developed ad copy that has been shaped and tested in front of those who matter most and who are the ones you want to impress. Finally, utilize those ad extensions…

    PPC Heroin Paid Search- 21 readers -
  • 4 Strategies For Improving Your Click-To-Message Ad Extensions

    … is a dominant form of communication and businesses are trying to assess if this is a viable tool for connecting with customers. Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension, which tracks the number of texts that come directly from your paid search ads…

    PPC Heroin Paid Search- 15 readers -
  • How To Setup The Newest AdWords Extension – Message Extensions

    … November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your…

    PPC Heroin Paid Search How To's- 15 readers -
  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 15 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … Structured snippets They are in the #1 spot. Hooray! But as I look at the ad through the eyes of the searcher, and I see the competitor ads, the top ad is not the one I would click first. I would actually click the bottom two before the top. In the bottom ads, one has a strong value prop listed in Description Line 1, which allowed it to be pulled…

    PPC Hero- 10 readers -
  • Mobile Price Extensions Rolling Out In AdWords

    … July 20, 2016 Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows…

    PPC Heroin Paid Search- 18 readers -
  • Enhance Your Google Ads with Structured Snippets

    … gives you the opportunity to add two full additional lines of text to your ad. Google’s example includes a “Styles” snippet. How Do You Add a Structured Snippet? Structured snippets are available on the “Ad extensions” tab in AdWords, along with sitelink, call, app, and other ad extensions. To add one, you’ll first want to navigate to the account…

    Jonathan Larkin/ Dex Mediain Paid Search- 24 readers -
  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
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