Ad Extensions

    • How To Setup The Newest AdWords Extension – Message Extensions

      November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive an ...

      PPC Heroin Paid Search How To's- 12 readers -
  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 9 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 7 readers -
  • Enhance Your Google Ads with Structured Snippets

    … gives you the opportunity to add two full additional lines of text to your ad. Google’s example includes a “Styles” snippet. How Do You Add a Structured Snippet? Structured snippets are available on the “Ad extensions” tab in AdWords, along with sitelink, call, app, and other ad extensions. To add one, you’ll first want to navigate to the account…

    Jonathan Larkin/ Dex Mediain Paid Search- 18 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    … 30 PPC Tips to Keep You Ahead of the Competition – Part 3 Welcome to Part 3 and the Final part to this 3 part series on 30 PPC Tips to Keep You Ahead of the Competition click here if You missed Parts 1 & 2. Now lets crack on with Part 3 1. Add New Extensions You may want to add new ad extensions when they apply. If you have never used them…

    whoisjonleuty.comin Paid Search Blogging- 14 readers -
  • Utilize And Test Holiday Ad Copy

    … that allows for easy navigation through your mobile inventory. For these users, test category pages that offer such broad groups as “Men’s Selection” or “New Arrivals” or “Sale Items.” Ad Extensions During the holiday season, ad extensions play a part in your ad rank which makes them that much more imperative! Not only should you be utilizing ad…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Top 5 PPC Fails

    … for campaign performance. Many people don’t put a lot of thought into structure or never revisit the hierarchy after campaigns are active. Many times I log into AdWords or Bing and see the “Limited by Budget” alert in the dashboard, signaling a missed opportunity. You’re losing impressions on possibly valuable keywords because your campaign organization…

    PPC Heroin Paid Search Google- 7 readers -
  • Standing Out With Google AdWords Extensions

    This is the transcript for our new video. Hello. My name’s Tara, and today I’m going to be talking to you about ad extensions for AdWords. In particular, I’m going to be going look at ad extensions that are relevant to the travel industry and ways that you might want to use them. So let’s start with app extensions.

    Tara West/ Koozai.com- 2 readers -
  • Driving Phone Conversions – Let’s Talk

    … tracking technologies have been made available. Trackable call extensions on ads as well as trackable dynamic phone numbers embedded onto website pages are now available to everyone directly from AdWords. So why are we all still placing so much emphasis on the completed form fill (form post), rather than trying to drive users directly to the call…

    Miles Olson/ PPC Heroin Paid Search- 2 readers -
  • Prepare For The Impending Mobile Ad Update

    … Google recently announced that beginning on 10/15, mobile ads have the potential to show your ad extensions instead of description line two. Our own Kevin Klein wrote a piece explaining how this update will impact mobile ad creation moving forward. We now want to look at this update in the context of overall mobile strategy. Gone are the days…

    Matt Umbro/ PPC Heroin Google- 6 readers -
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