Ad Extensions

    • 5 Tips For The Travel PPC Marketer

      January 20, 2017 If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you missed them, never fear, they can be found here.

      PPC Heroin Paid Search- 13 readers -
    • 4 Strategies For Improving Your Click-To-Message Ad Extensions

      January 17, 2017 Have you ever felt the slow simmering rage from waiting more than a minute for a response from your significant other to your beyond brilliant text message? Or that lingering uncertainty of whether or not you should share that potentially offensive gif in a group text? Despite these micro-moments of apprehension, texting is a dominant form of communication and businesses are .

      PPC Heroin Paid Search- 12 readers -
  • How To Setup The Newest AdWords Extension – Message Extensions

    … November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your…

    PPC Heroin Paid Search How To's- 12 readers -
  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 11 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 8 readers -
  • Enhance Your Google Ads with Structured Snippets

    … Enhance Your Google Ads with Structured Snippets September 8, 2015 - Posted by Jonathan Larkin to SEM & PPC It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a new but very familiar way to expand and enhance your ads. Earlier this year the feature was released as “dynamic…

    Jonathan Larkin/ Dex Mediain Paid Search- 19 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    … 30 PPC Tips to Keep You Ahead of the Competition – Part 3 Welcome to Part 3 and the Final part to this 3 part series on 30 PPC Tips to Keep You Ahead of the Competition click here if You missed Parts 1 & 2. Now lets crack on with Part 3 1. Add New Extensions You may want to add new ad extensions when they apply. If you have never used them…

    whoisjonleuty.comin Paid Search Blogging- 14 readers -
  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Top 5 PPC Fails

    … for campaign performance. Many people don’t put a lot of thought into structure or never revisit the hierarchy after campaigns are active. Many times I log into AdWords or Bing and see the “Limited by Budget” alert in the dashboard, signaling a missed opportunity. You’re losing impressions on possibly valuable keywords because your campaign organization…

    PPC Heroin Paid Search Google- 7 readers -
  • Standing Out With Google AdWords Extensions

    … underneath your ad, and they look similar to sitelinks, but they’re a lot shorter, and they aren’t links. So they’re just text. So for example, if you wanted to show users that your site or your product is ATOL protected, this is a great thing to use in a call out extension, because maybe you don’t want to waste a whole sitelink telling people…

    Tara West/ Koozai.comin Paid Search EMail Google- 2 readers -
  • Driving Phone Conversions – Let’s Talk

    … For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call…

    Miles Olson/ PPC Heroin Paid Search- 2 readers -
  • Prepare For The Impending Mobile Ad Update

    … Google recently announced that beginning on 10/15, mobile ads have the potential to show your ad extensions instead of description line two. Our own Kevin Klein wrote a piece explaining how this update will impact mobile ad creation moving forward. We now want to look at this update in the context of overall mobile strategy. Gone are the days…

    Matt Umbro/ PPC Heroin Google- 6 readers -
Get the top posts daily into your mailbox!
More from around the web