Ad Formats

  • Mobile Display Is The Future…Know Your Ad Types!

    … available to advertise follow suit. We certainly haven’t abandoned desktop searches, but we continue hearing more about the world of search being “mobile first.” So let’s quickly take a look at where we are spending our time… Average Daily Device Usage Mobile And Display Usage Smartphones and tablets combined make up a large percentage of where we…

    PPC Hero- 21 readers -
  • Introducing new interactive ads to drive app installs

    … Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that one in four installed apps is never even used. We’ve focused our efforts…

    Rob Newton/ Inside AdWords- 19 readers -
  • Best Practices for Display Creatives

    … With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement. To help get your creative juices flowing, we’ve put together a new best practices checklist, Put Your Best Image Ad Forward. This checklist covers how to: Craft the right…

    Rob Newton/ Inside AdWords- 4 readers -
  • The Impact Of Google Display Network Magazine Ads

    … campaign have seen an increase in click conversion rate of 27% from April to June and part of this will be down to the impact of the new ad formats! Drawbacks I really like the layout of these new magazine ads, but they do come with a couple of drawbacks. The website URL is not shown until you hover over the arrow in the ad, so users might not actually…

    Rebekah Schelfhout/ Search Engine Landin Google- 19 readers -
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