Ad Formats

    • Mobile Display Is The Future…Know Your Ad Types!

      October 20, 2016 3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. If you need more stats read the comprehensive research performed by eMarketer. As devices continue to become more advanced, mobile trends and methods available to advertise follow suit.

      PPC Hero- 6 readers -
  • Introducing new interactive ads to drive app installs

    … Interactive Interstitial ad.We understand that experiences on mobile need to be made for mobile, and an ad is no different. We’re continually exploring new and better ways to build out interactive formats for the small screen. Trial Run Ads and Interactive Interstitials are currently in beta and available to a limited set of advertisers. Reach out to your account manager if you are interested in joining the betas. Posted by Sissie Hsiao, Director of Product, Display and Pasha Nahass, Product Manager, Display …

    Rob Newton/ Inside AdWords- 11 readers -
  • Best Practices for Display Creatives

    … With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement. To help get your creative juices flowing, we’ve put together a new best practices checklist, Put Your Best Image Ad Forward. This checklist covers how to: Craft the right…

    Rob Newton/ Inside AdWords- 3 readers -
  • The Impact Of Google Display Network Magazine Ads

    … campaign have seen an increase in click conversion rate of 27% from April to June and part of this will be down to the impact of the new ad formats! Drawbacks I really like the layout of these new magazine ads, but they do come with a couple of drawbacks. The website URL is not shown until you hover over the arrow in the ad, so users might not actually…

    Rebekah Schelfhout/ Search Engine Landin Google- 16 readers -