Ad Fraud

  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 8 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found…

    David Cohen/ AllTwitterin Social Twitter- 12 readers -
  • How to protect yourself against ad fraud

    … in being too strict with these targeting segments is that you constrain your potential pool of inventory. So if delivery is a top priority, you might run into scaling issues. In that case, you may need to relax your tolerance level. Step 2: Use an ad verification vendor Ad verification vendors provide campaign metrics for advertisers, including…

    Ratko Vidakovic/ Marketing Landin Display How To's- 11 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -
  • Why Programmatic Advertising Fraud Exists

    … users suffer from all of these improper incentives, mainly in the forms of poor user experience: slow-loading websites, click-bait journalism, excessive behavioral tracking, botnet and malware proliferation, and so on. And they’ve decided to take measures into their own hands. Last but not least, an obvious observation: Ad fraud simply doesn’t…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … publishers in the long run as the glut of garbage inventory that makes up a large percentage of the ecosystem is more appropriately valued, or devalued for that matter. One thing that I think gets lost in all the noise surrounding viewability is that premium publishers, with stringent ad fraud policies and preventative measures, have paid a hefty…

    Tom Grubisich/ Street Fight- 8 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … agents, using random proxies (to rotate IP addresses), mimicking normal click-through rates, and in some cases, even mimicking real mouse movements from captured browser activity. All of these factors make it harder to fingerprint and block them. • Botnets: Botnets are generally a large array of personal (residential) computers that have been…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -
  • Trustworthy Accountability Group Building Major new Anti-Fraud System

    … The Trustworthy Accountability Group (TAG) is a group of people and businesses from throughout the digital advertising industry who have gotten together to help address the problem of ad fraud. They have been around for a while now, and have made some nice contributions to the fight against fraud. According to a new announcement, however…

    Michael Levanduski/ KJ Rocker- 11 readers -
  • The Bot Hunters

    … If you’re buying or selling ads online, there’s a good chance you’re being robbed little by little without even knowing it. In the dark corners of the Internet, bot fraud—in this case, the use of malware to generate non-human web traffic—has become such a problem for advertisers that Solve Media estimates bots will waste $11.6 billion in ad…

    Jordan Teicher/ The Content Strategist- 10 readers -
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