Ad Fraud

  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 7 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 9 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … Marketing Land. Staff authors are listed here. About The Author Ratko Vidakovic is the VP of Programmatic at Centro, where he leads the product marketing efforts for Centro DSP: a cross-channel, mobile-first ad buying platform for marketers and agencies. He is a leading expert in programmatic advertising and real-time bidding (RTB) technology. (Some images used under license from…

    Ratko Vidakovic/ Marketing Landin Display- 20 readers -
  • Survey: 36 Percent of Marketers Concerned About Ad Fraud, Unsure How it Happens

    Bot traffic is a serious problem for publishers and platforms alike. Publishers have difficulty verifying that their ad dollars are actually bring in worthwhile ROI, and networks are working hard to try and push out the fraud cutting into their bottom line. A survey of industry professionals from eZanga, a provider or ad fraud prevention tools, and content marketing firm Em ...

    AllFacebook- 8 readers -
  • Why Programmatic Advertising Fraud Exists

    … that makes the problem possible and persistent. In the case of ad fraud, it’s a big problem for a number of reasons: the open nature of the programmatic advertising marketplace, the fact that ad fraud is technically not illegal, and lastly, misaligned incentives across the entire supply chain, leading to inertia and passive treatment of the problem…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows advertisers and publishers of any size to participate in the programmatic ecosystem also lets bad actors participate and pollute the quality of the sector. Fraud is the first thing that a marketer must address when…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
  • Trustworthy Accountability Group Building Major new Anti-Fraud System

    … The Trustworthy Accountability Group (TAG) is a group of people and businesses from throughout the digital advertising industry who have gotten together to help address the problem of ad fraud. They have been around for a while now, and have made some nice contributions to the fight against fraud. According to a new announcement, however…

    Michael Levanduski/ KJ Rocker- 10 readers -
  • The Bot Hunters

    … or may not know they have bot problems to companies that are taking proactive steps to eliminate fraud,” Kalb said. “We see a lot of people looking for trusted ecosystem players, people who they know have cleaned up their content.” He turned to one of his company’s success stories: the website for a TV channel that is owned by a major media…

    Jordan Teicher/ The Content Strategist- 7 readers -
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