Ad Fraud

  • Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

    … Instances of mobile ad fraud are growing so quickly that enterprise marketers are struggling just to identify the most costly forms. According to a new report by Forrester Consulting, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud…

    Stephanie Miles/ Street Fight- 14 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 11 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 25 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … that their inventory is clean. The Role Of Supply-Side Platforms Once we move from the publishers to the ad tech players, things get a little tricky. This is where many people get tripped up, so bear with me as I explain. Back in the day, we had ad networks. Ad networks worked with both publishers and advertisers. By doing so, they were able to manually…

    Ratko Vidakovic/ Marketing Landin Display- 42 readers -
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