Ad Fraud

  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 10 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … to give advertisers the confidence that mobile in-app is comprised of high quality supply, and we’re thrilled to have this partnership in place to ensure this. Forensiq founder and CEO David Sendroff added: Forensiq excels at detecting fraud on mobile in many different ways. Working with MoPub allows us to scale our technology across a massive set of people, devices and applications. This partnership is key for the rapid growth and adoption of mobile advertising to continue. Readers: What are your thoughts on this partnership? …

    David Cohen/ AllTwitterin Social Twitter- 13 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 13 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    …) as their agent to sell their inventory. Advertisers (the demand side) use DSPs as their agent to buy that inventory. So, as we move down the supply chain from publishers, we have to start by looking at SSPs. This is a key point: Fraudulent publishers cannot take part in the programmatic ecosystem without an SSP enabling them with the technology…

    Ratko Vidakovic/ Marketing Landin Display- 28 readers -
  • Why Programmatic Advertising Fraud Exists

    … a strong position from Mr. Thompson, I’m not sure I agree that programmatic is a dead end, but I do agree with the latter sentiment around incentives. What Thompson is referring to here is that in programmatic advertising, and ad tech in general, almost everyone makes their money on volume and transactions. In other words, the age-old CPM pricing model…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, I spoke with Tobias Bennett, a former McClatchy ad executive who is the advertising expert at the Local Media Consortium (LMC). The LMC represents close to 70 newspapers and other publishers whose more than 1,650 platforms…

    Tom Grubisich/ Street Fight- 10 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 29 readers -
  • Trustworthy Accountability Group Building Major new Anti-Fraud System

    … The Trustworthy Accountability Group (TAG) is a group of people and businesses from throughout the digital advertising industry who have gotten together to help address the problem of ad fraud. They have been around for a while now, and have made some nice contributions to the fight against fraud. According to a new announcement, however…

    Michael Levanduski/ KJ Rocker- 14 readers -
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