Ad Fraud

  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … and social data in general. A report from payment processing company Worldpay explores how social could be a powerful tool for identity verification and fraud prevention. A key part of using social media data is to establish identity online. Many are already using sites like Facebook, Google+ and Linkedin as identity services. 60 percent of the 200…

    AllTwitterin Facebook- 11 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 22 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 39 readers -
  • Why Programmatic Advertising Fraud Exists

    …. The Downside Of Open Marketplaces The programmatic advertising ecosystem is based on being open. This means that any advertiser or publisher should be free to participate in the marketplace. It’s an extremely democratizing concept, but it also creates an opportunity for bad actors to join the party and pollute it with not only a lack of quality…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … the results of that commitment in the feedback we get from the buy side, as well as their growing demand for our inventory. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 12 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
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