Ad Groups

  • Pinterest Adds Ad Groups to Campaign Structure

    … budgets and targeting to ad groups: Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives. Align campaign budgets with marketing initiatives: Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier…

    David Cohen/ AllTwitterin Social- 23 readers -
  • Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

    … Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.” Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted…

    David Cohen/ AllTwitterin Social Twitter- 13 readers -