Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … cross-channel advertising solutions. This is yet another step in our multi-pronged and evolving initiative to ensure quality and value for everyone — brands, agencies and publishers. About Engage:BDR Engage:BDR is leading the charge in standards and certification when it comes to antifraud, malware and inventory quality. Engage:BDR became one…

    Marketing Technology Blog- 16 readers -
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