Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    …’ location, operating system, and carrier – along with many other factors – in order to produce extraordinary eCPCs (enhanced cost-per-click) for our partners. Our platform continues to produce exceptional results, with many partners producing thousands of dollars in revenue each day from traffic that may have otherwise gone unmonetized. As we…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … the nontransparent layers whose source is unknown, players are able to conduct business more smoothly. This allows both advertisers and publishers to talk openly and transparently about the elements they are transacting upon. With higher quality ad units in play, advertisers can run more successful campaigns. At the same time, this inventory gives…

    Marketing Technology Blog- 16 readers -
Get the top posts daily into your mailbox!