Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 15 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … cross-channel advertising solutions. This is yet another step in our multi-pronged and evolving initiative to ensure quality and value for everyone — brands, agencies and publishers. About Engage:BDR Engage:BDR is leading the charge in standards and certification when it comes to antifraud, malware and inventory quality. Engage:BDR became one…

    Marketing Technology Blog- 11 readers -
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