Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … remain focused on the technology behind the platform, optimization of campaigns, and new relationships with advertisers, we are excited to see what the future holds for Monetizer and our partners! Max Tetrault, Managing Partner, Monetizer Monetizer is currently monetizing ~120 million clicks/day and ~3 billion clicks/month from 150+ countries…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … the nontransparent layers whose source is unknown, players are able to conduct business more smoothly. This allows both advertisers and publishers to talk openly and transparently about the elements they are transacting upon. With higher quality ad units in play, advertisers can run more successful campaigns. At the same time, this inventory gives…

    Marketing Technology Blog- 15 readers -
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