Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … purchased ads are targeted, what about the left over visitors that are not targeted? That traffic is known as remnant traffic. Remnant traffic is a problem for online publishers because it’s traffic that they are typically unable to monetize. In today’s online advertising market, many publishers, advertisers, and ad networks are not fully utilizing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … the nontransparent layers whose source is unknown, players are able to conduct business more smoothly. This allows both advertisers and publishers to talk openly and transparently about the elements they are transacting upon. With higher quality ad units in play, advertisers can run more successful campaigns. At the same time, this inventory gives…

    Marketing Technology Blog- 12 readers -
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