Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … for online advertising, where units are bought and sold and repackaged through different suppliers, creating a very foggy marketplace in which buyers have very little transparency. The issue stems from the fact that there are thousands of companies in the space, many of whom have different language, different rules, different metrics and a different…

    Marketing Technology Blog- 15 readers -
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