Ad Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … way of operating their business. This lack of a uniform approach has led to the TAG Inventory Quality Guidelines (IQG), an emerging certification process for digital advertising sellers. IQG gives a basic standard to transactions, allowing buyers to make informed decisions based on quality. It ensures the framework for brand safety and transparency…

    Marketing Technology Blog- 12 readers -
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