Ad Management

  • Are Programmatic Advertising Buys Killing Your Reputation?

    Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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