Ad Management

  • LegalZoom Implements Artificial Intelligence Using Veritone One

    … scrambling to review and stay ahead of ROI measurements for advertisers and stakeholders. Thankfully, artificial intelligence has advanced to ingest, unlock and analyze linear content, from local radio to native mentions on live TV – providing brands the ability to unearth negative and positive sentiments with searchable keywords, quickly identifying…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Best Practices for Ad Campaign Management in 2015

    … and customers Talk about personalization! By creating ads specifically for different segments of your audience, you can get far more specific, far more targeted. No Campaign is an Island One of the most common pitfalls when it comes to ad campaign management is the need to carefully segment and silo campaigns, so each is its own stand-alone piece…

    Sherice Jacob/ The Daily Eggin Social- 16 readers -