Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
  • 13 Ways that Content Is Monetized Online

    … funds? Sure… but I continue to grow an incredible audience that’s engaged and responsive to our advertising. Affiliate Ads – platforms like Commission Junction and shareasale.com have tons of advertisers willing to pay you to promote them through textual links or advertisements on your site. In fact, the Share-A-Sale link I just shared…

    Douglas Karr/ Marketing Technology Blogin Content- 23 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 15 readers -
  • B2B Advertising Showing Massive Growth in Surprising Area

    … a great option for anyone who is looking to market their products or services to individual consumers. That is why many people were surprised to read that Facebook’s B2B ads are growing at twice the rate of other segments. This is according to a survey from AdRoll. The B2B marketing budget for this year is expected to be approximately $77 billion…

    Michael Levanduski/ KJ Rockerin Social- 18 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 14 readers -
  • Expect Growth With Yahoo Stream Ads

    … to getting more performance insight with Facebook’s new reporting features. 52% of account managers are planning to increase spend in Bing Ads. Again, some of this predicted growth may be a result of increased spending in general, however, there may be another factor. Yahoo Stream Ads Clients are getting more excited about using native advertising…

    PPC Heroin Paid Search- 9 readers -
  • Publishers struggle with January sales hangover

    … by dumping more of their inventory on ad networks and exchanges. These changes, coupled with overall lower advertiser demand, create a perfect storm for publishers that hurts their revenue numbers. At Thought Catalog, for example, the January slump can cause non-guaranteed yield rates to sink by as much as 40 percent, according ad ops manager…

    Ricardo Bilton/ Digiday- 9 readers -
  • PPC Giveth, SEO Taketh Away

    As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI. Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step.

    WordStream- 15 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … based on the cookies and browser history of the visitors for increased chances of getting clicked on. The challenge with earning through contextual ads is to get lots of visitors to click on your ads. Thankfully, there are different ad networks for you to use and choose from to maximize your profit online. Below are some of the best. Infolinks Ad…

    Christopher Jan Benitez/ The Blog Herald- 14 readers -
  • Our Top Ten The SEM Post News Stories of 2014

    …-party sites with high-paying ads, then visiting their own website in order to generate fraudulent ad clicks on those ads. While AdRoll wasn’t the only network affected, many ad networks have put in place features to prevent this from happening in the future. 4 – Penguin 3.0 Finally Updates – Google Hits Homepages, Affiliates and 301 Redirect Spam…

    Jennifer Slegg/ The SEM Postin Paid Search- 14 readers -
  • Twas the Night Before Christmas, at 60 State Street

    … ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly had gone for a run. And Yimones’ two crickets wore tiny red bows, While the Zombie had tinsel coming out of his nose, And I at my desk, drunk on Chalson’s aged booze, Was trying real hard not to snore or to snooze. When…

    Nanigans- 52 readers -
  • IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B

    …. Last year online ad spending reached roughly $42.8 billion. Most of online ad revenue (roughly 70 percent) is concentrated in the top 10 ad networks/platforms. Those companies ranked 11th to 25th accounted for the next roughly 11 percent and the remaining 19 percent of online ad spend is distributed across the rest of the ecosystem. We won’t find…

    Greg Sterling/ Marketing Land- 7 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … OTAs like Expedia and TripAdvisor have their own ad networks, which can benefit from extra revenue driven by local content Ancillary Services: A Hidden Gem for Advertisers? Many frequent flyers were not pleased when JetBlue recently announced it would reduce leg room in certain planes and start charging for checked bags. The truth is that travelers…

    Nanigans- 8 readers -
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