Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
  • Pinterest Adds Search Advertising

    … PACEDm.com Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest…

    Performance Marketing Insiderin Affiliate Social- 33 readers -
  • 13 Ways that Content Is Monetized Online

    … by the platform rather than the account that collected the following. Pay Per Click Advertising – many years ago, a presentation I watched at an event called these publisher solutions webmaster welfare. It’s the easiest system to implement – just putting some scripts in your page with some ad slots. The slots are then bid on and then the highest bid ads…

    Douglas Karr/ Marketing Technology Blogin Content- 43 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … their products? The key is to offer the consumer something fun and frictionless that adds value to the conversation without interrupting it. Like Taco Bell, brands like Citi, Maybelline and Lilly Pulitzer have begun testing shared media campaigns, and the results are blowing away traditional mobile advertising response rates. Audience participation rates…

    AllFacebookin Social- 23 readers -
  • 2 Dozen Reasons Your Adsense Application Keeps Getting Rejected

    … of that great responsibility, Google has to set strict rules and guidelines for publishers before they can be accepted into the network. This is to ensure that only high quality sites are displaying Adsense ads. This in turn will keep the advertisers happy, where all the money ultimately comes from. That’s why over the years, as Google’s ad network grew, it’s…

    NimrodFlores.com- 4 readers -
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