Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
  • Pinterest Adds Search Advertising

    … PACEDm.com Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest…

    Performance Marketing Insiderin Affiliate Social- 30 readers -
  • 13 Ways that Content Is Monetized Online

    … by the platform rather than the account that collected the following. Pay Per Click Advertising – many years ago, a presentation I watched at an event called these publisher solutions webmaster welfare. It’s the easiest system to implement – just putting some scripts in your page with some ad slots. The slots are then bid on and then the highest bid ads…

    Douglas Karr/ Marketing Technology Blogin Content- 42 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … according to the number of people reached. With shared media, the advertising brand provides tools to its own loyal audience to create and share branded marketing with their peers, a form of guided word-of-mouth marketing. Snapchat, for example, with its branded filters that enable users to create and share branded selfies or videos with their Snapchat…

    AllFacebookin Social- 23 readers -
  • 2 Dozen Reasons Your Adsense Application Keeps Getting Rejected

    … of that great responsibility, Google has to set strict rules and guidelines for publishers before they can be accepted into the network. This is to ensure that only high quality sites are displaying Adsense ads. This in turn will keep the advertisers happy, where all the money ultimately comes from. That’s why over the years, as Google’s ad network grew, it’s…

    NimrodFlores.com- 4 readers -
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