Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
  • Pinterest Adds Search Advertising

    … followers. Join Affiliate networks like Admitad and enjoy the advertising on Pinterest with full ease. Pinterest’s search has been built from the ground up to process visual search, with algorithms built to scan and understand what’s in an image. Akkerman says that nicely positions Pinterest for mobile-first search budgets. To learn more about Pinterest Adds Search Advertising, follow this link business.pinterest.com Brought to you by Pace Lattin …

    Performance Marketing Insiderin Affiliate Social- 30 readers -
  • 13 Ways that Content Is Monetized Online

    … are displayed. You don’t make any money, though, unless that advertisement is clicked. Because of ad-blocking and a general malaise to ads in general, click-through rates on ads continue to plummet… as does your income. Custom Ad Networks – advertising networks often reach out to us because they’d love to have the ad inventory that a site this size…

    Douglas Karr/ Marketing Technology Blogin Content- 42 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 23 readers -
  • B2B Advertising Showing Massive Growth in Surprising Area

    … All marketers know that Facebook has quickly become one of the largest ad networks on the Internet. In addition, Facebook has a massive amount of information on all their users, which means they can offer very targeted advertising opportunities. Something that most other networks simply can’t offer. This detailed information makes Facebook…

    Michael Levanduski/ KJ Rockerin Social- 21 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 16 readers -
  • Expect Growth With Yahoo Stream Ads

    … managers who plan to increase spend will focus account growth in Google AdWords. This additional spend in AdWords will most likely be used for the Display Network and for overall account expansion into new products and services. Expect to see even more growth in Facebook Ads as well. Account managers at Hanapin Marketing are looking forward…

    PPC Heroin Paid Search- 10 readers -
  • Publishers struggle with January sales hangover

    … by dumping more of their inventory on ad networks and exchanges. These changes, coupled with overall lower advertiser demand, create a perfect storm for publishers that hurts their revenue numbers. At Thought Catalog, for example, the January slump can cause non-guaranteed yield rates to sink by as much as 40 percent, according ad ops manager…

    Ricardo Bilton/ Digiday- 11 readers -
  • PPC Giveth, SEO Taketh Away

    … loves sharing promotions since they’ve been proven to have a higher CTR. Any product offering at least 15% off it’s normal listing price will rank higher in the SERP, as well as have a bold call-out of the promotion. This also applies to site-wide promotions. Another big advance in Google Shopping is a meaningful way to automatically promote…

    WordStreamin Affiliate Paid Search SEO- 29 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … online sites like CNN and Slate. By setting a daily budget that will determine the cap on the frequency that your post is clicked on from other sites. Questions: What are your experiences in using contextual ads to earn a living through blogging? What are the other ad networks not mentioned above? More on contextual ads: Alternatives to Contextual Advertising On A Blog Using Contextual Advertising On Your Blog (Part III) The post Make Money Blogging Using the Top 4 Contextual Ad Networks appeared first on The Blog Herald. …

    Christopher Jan Benitez/ The Blog Herald- 16 readers -
  • Our Top Ten The SEM Post News Stories of 2014

    …-party sites with high-paying ads, then visiting their own website in order to generate fraudulent ad clicks on those ads. While AdRoll wasn’t the only network affected, many ad networks have put in place features to prevent this from happening in the future. 4 – Penguin 3.0 Finally Updates – Google Hits Homepages, Affiliates and 301 Redirect Spam…

    Jennifer Slegg/ The SEM Postin Paid Search- 19 readers -
  • Twas the Night Before Christmas, at 60 State Street

    … ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly had gone for a run. And Yimones’ two crickets wore tiny red bows, While the Zombie had tinsel coming out of his nose, And I at my desk, drunk on Chalson’s aged booze, Was trying real hard not to snore or to snooze. When…

    Nanigans- 55 readers -
  • IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B

    … out what the “official” Q4 and full year revenue numbers are until Q1 of next year. It will be especially interesting to see what the mobile ad figures are. Emarketer has projected that mobile advertising will reach $19 billion in the US in 2014. Register Now & Save! Marketing Land's SMX West search marketing show is already the event…

    Greg Sterling/ Marketing Land- 11 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … OTAs like Expedia and TripAdvisor have their own ad networks, which can benefit from extra revenue driven by local content Ancillary Services: A Hidden Gem for Advertisers? Many frequent flyers were not pleased when JetBlue recently announced it would reduce leg room in certain planes and start charging for checked bags. The truth is that travelers…

    Nanigans- 14 readers -
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