Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
  • 13 Ways that Content Is Monetized Online

    … per click on this platform. These systems also allow you backup advertisements – we utilize Google Adsense for that. And they allow house ads where we can use affiliate ads as a backup as well. Native Advertising – I have to tell you that this one makes me cringe a bit. Getting paid to publish an entire article, podcast, presentation, to make…

    Douglas Karr/ Marketing Technology Blogin Content- 25 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … their products? The key is to offer the consumer something fun and frictionless that adds value to the conversation without interrupting it. Like Taco Bell, brands like Citi, Maybelline and Lilly Pulitzer have begun testing shared media campaigns, and the results are blowing away traditional mobile advertising response rates. Audience participation rates…

    AllFacebookin Social- 16 readers -
  • B2B Advertising Showing Massive Growth in Surprising Area

    … All marketers know that Facebook has quickly become one of the largest ad networks on the Internet. In addition, Facebook has a massive amount of information on all their users, which means they can offer very targeted advertising opportunities. Something that most other networks simply can’t offer. This detailed information makes Facebook…

    Michael Levanduski/ KJ Rockerin Social- 18 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 14 readers -
  • Expect Growth With Yahoo Stream Ads

    … to getting more performance insight with Facebook’s new reporting features. 52% of account managers are planning to increase spend in Bing Ads. Again, some of this predicted growth may be a result of increased spending in general, however, there may be another factor. Yahoo Stream Ads Clients are getting more excited about using native advertising…

    PPC Heroin Paid Search- 9 readers -
  • Publishers struggle with January sales hangover

    … by dumping more of their inventory on ad networks and exchanges. These changes, coupled with overall lower advertiser demand, create a perfect storm for publishers that hurts their revenue numbers. At Thought Catalog, for example, the January slump can cause non-guaranteed yield rates to sink by as much as 40 percent, according ad ops manager…

    Ricardo Bilton/ Digiday- 9 readers -
  • PPC Giveth, SEO Taketh Away

    … more robust and easy to implement. The GDN (Google Display Network) traditionally has lower conversion rates, but at the same time allows advertisers to entertain and convey brand-centric messaging that can be hard to achieve in text ads. Remarketing bridges the conversion-centric text ad with the brand-happy GDN by allowing text ads to find users…

    WordStreamin Affiliate Paid Search SEO- 17 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … placement policies to avoid getting your account banned. LiveIntent Ad type: email ads How much can you earn: “100% incremental revenue” If you’ve built an email list and are sending out blog newsletters on a regular basis, then you ought to try and monetize your subscriptions as well by placing ads using this service. LiveIntent offers a static HTML…

    Christopher Jan Benitez/ The Blog Herald- 15 readers -
  • Our Top Ten The SEM Post News Stories of 2014

    …-party sites with high-paying ads, then visiting their own website in order to generate fraudulent ad clicks on those ads. While AdRoll wasn’t the only network affected, many ad networks have put in place features to prevent this from happening in the future. 4 – Penguin 3.0 Finally Updates – Google Hits Homepages, Affiliates and 301 Redirect Spam…

    Jennifer Slegg/ The SEM Postin Paid Search- 14 readers -
  • Twas the Night Before Christmas, at 60 State Street

    … ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly had gone for a run. And Yimones’ two crickets wore tiny red bows, While the Zombie had tinsel coming out of his nose, And I at my desk, drunk on Chalson’s aged booze, Was trying real hard not to snore or to snooze. When…

    Nanigans- 53 readers -
  • IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B

    … out what the “official” Q4 and full year revenue numbers are until Q1 of next year. It will be especially interesting to see what the mobile ad figures are. Emarketer has projected that mobile advertising will reach $19 billion in the US in 2014. Register Now & Save! Marketing Land's SMX West search marketing show is already the event…

    Greg Sterling/ Marketing Land- 7 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … have grown used to paying for “extras,” and people are disappointed by this move because JetBlue was an exception rather than the rule. Ancillary Services Purchased from Airlines by US Leisure Travelers, Jan 2013 In-Flight Meals/Drinks/Snacks Preferred Seats/Extra Leg Room PhoCusWright, “US Consumer Travel Report, Fifth Edition.” Selling…

    Nanigans- 8 readers -
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