Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … Today Show Concert Series sponsorship with Selena Gomez. Concert goers could create and share Selena-branded videos which served as a force multiplier for Citi, enabling it to, for every one person attending the concert, engage over 150 more not attending with branded mobile video. In today’s connected world, consumers themselves have reach…

    AllFacebookin Social- 6 readers -
  • B2B Advertising Showing Massive Growth in Surprising Area

    … All marketers know that Facebook has quickly become one of the largest ad networks on the Internet. In addition, Facebook has a massive amount of information on all their users, which means they can offer very targeted advertising opportunities. Something that most other networks simply can’t offer. This detailed information makes Facebook…

    Michael Levanduski/ KJ Rockerin Social- 14 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … see fit, tracking, for instance, the completion time for each level in a level-based title. The goal of the partnership, then, is to help publishers increase their visibility with players, while also increasing user engagement and monetization over time. This is one of many recent partnerships for AppsFlyer. The company announced its partnerships with both deltaDNA and InMobi in December 2014. …

    AllTwitterin Mobile- 11 readers -
  • Expect Growth With Yahoo Stream Ads

    … Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account…

    PPC Heroin Paid Search- 6 readers -
  • Publishers struggle with January sales hangover

    … by dumping more of their inventory on ad networks and exchanges. These changes, coupled with overall lower advertiser demand, create a perfect storm for publishers that hurts their revenue numbers. At Thought Catalog, for example, the January slump can cause non-guaranteed yield rates to sink by as much as 40 percent, according ad ops manager…

    Ricardo Bilton/ Digiday- 7 readers -
  • PPC Giveth, SEO Taketh Away

    … reigned supreme, and results were cheap to achieve. Then Google changed the game, deciding the user needed to come first on its search results and on the pages it directed them to. This led to a long string of algorithm changes including Panda and Penguin, a virtual purge of any who employed black-hat SEO, as well as thousands of sites who had no idea…

    WordStreamin Affiliate Paid Search SEO- 8 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … online sites like CNN and Slate. By setting a daily budget that will determine the cap on the frequency that your post is clicked on from other sites. Questions: What are your experiences in using contextual ads to earn a living through blogging? What are the other ad networks not mentioned above? More on contextual ads: Alternatives to Contextual Advertising On A Blog Using Contextual Advertising On Your Blog (Part III) The post Make Money Blogging Using the Top 4 Contextual Ad Networks appeared first on The Blog Herald. …

    Christopher Jan Benitez/ The Blog Herald- 9 readers -
  • Our Top Ten The SEM Post News Stories of 2014

    …-party sites with high-paying ads, then visiting their own website in order to generate fraudulent ad clicks on those ads. While AdRoll wasn’t the only network affected, many ad networks have put in place features to prevent this from happening in the future. 4 – Penguin 3.0 Finally Updates – Google Hits Homepages, Affiliates and 301 Redirect Spam…

    Jennifer Slegg/ The SEM Postin Paid Search- 11 readers -
  • Twas the Night Before Christmas, at 60 State Street

    …, their mouths spewing spume, As I stuck in my head, and was looking around, On a big break room table Alt Ric jumped with a bound. He was dressed in a hoodie and shorts from J. Crew, Had a phone to each ear and a phablet quite new, A sack full of Oz stuff he’d just dropped on the floor, Full of Tinmen and Scarecrows and Munchkins and more! His eyes – how…

    Nanigans- 48 readers -
  • IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B

    …. Last year online ad spending reached roughly $42.8 billion. Most of online ad revenue (roughly 70 percent) is concentrated in the top 10 ad networks/platforms. Those companies ranked 11th to 25th accounted for the next roughly 11 percent and the remaining 19 percent of online ad spend is distributed across the rest of the ecosystem. We won’t find…

    Greg Sterling/ Marketing Land- 5 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … OTAs like Expedia and TripAdvisor have their own ad networks, which can benefit from extra revenue driven by local content Ancillary Services: A Hidden Gem for Advertisers? Many frequent flyers were not pleased when JetBlue recently announced it would reduce leg room in certain planes and start charging for checked bags. The truth is that travelers…

    Nanigans- 6 readers -
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