Ad Networks

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Ad Networks
    • 13 Ways that Content Is Monetized Online

      A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.

      Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … Today Show Concert Series sponsorship with Selena Gomez. Concert goers could create and share Selena-branded videos which served as a force multiplier for Citi, enabling it to, for every one person attending the concert, engage over 150 more not attending with branded mobile video. In today’s connected world, consumers themselves have reach…

    AllFacebookin Social- 13 readers -
  • B2B Advertising Showing Massive Growth in Surprising Area

    … All marketers know that Facebook has quickly become one of the largest ad networks on the Internet. In addition, Facebook has a massive amount of information on all their users, which means they can offer very targeted advertising opportunities. Something that most other networks simply can’t offer. This detailed information makes Facebook…

    Michael Levanduski/ KJ Rockerin Social- 16 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … see fit, tracking, for instance, the completion time for each level in a level-based title. The goal of the partnership, then, is to help publishers increase their visibility with players, while also increasing user engagement and monetization over time. This is one of many recent partnerships for AppsFlyer. The company announced its partnerships with both deltaDNA and InMobi in December 2014. …

    AllTwitterin Mobile- 13 readers -
  • Expect Growth With Yahoo Stream Ads

    … clicked articles, and their Yahoo profile information. This information ensures that the most qualified and likely to convert users are seeing your ads. Download the entire 2014-2015 State of Paid Search right now! Conclusion Among the survey findings: 52% of account managers plan to put more focus on entering new ad networks this year 38% plan…

    PPC Heroin Paid Search- 8 readers -
  • Publishers struggle with January sales hangover

    … by dumping more of their inventory on ad networks and exchanges. These changes, coupled with overall lower advertiser demand, create a perfect storm for publishers that hurts their revenue numbers. At Thought Catalog, for example, the January slump can cause non-guaranteed yield rates to sink by as much as 40 percent, according ad ops manager…

    Ricardo Bilton/ Digiday- 8 readers -
  • PPC Giveth, SEO Taketh Away

    … more robust and easy to implement. The GDN (Google Display Network) traditionally has lower conversion rates, but at the same time allows advertisers to entertain and convey brand-centric messaging that can be hard to achieve in text ads. Remarketing bridges the conversion-centric text ad with the brand-happy GDN by allowing text ads to find users…

    WordStreamin Affiliate Paid Search SEO- 11 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … based on the cookies and browser history of the visitors for increased chances of getting clicked on. The challenge with earning through contextual ads is to get lots of visitors to click on your ads. Thankfully, there are different ad networks for you to use and choose from to maximize your profit online. Below are some of the best. Infolinks Ad…

    Christopher Jan Benitez/ The Blog Herald- 11 readers -
  • Our Top Ten The SEM Post News Stories of 2014

    …-party sites with high-paying ads, then visiting their own website in order to generate fraudulent ad clicks on those ads. While AdRoll wasn’t the only network affected, many ad networks have put in place features to prevent this from happening in the future. 4 – Penguin 3.0 Finally Updates – Google Hits Homepages, Affiliates and 301 Redirect Spam…

    Jennifer Slegg/ The SEM Postin Paid Search- 12 readers -
  • Twas the Night Before Christmas, at 60 State Street

    … ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly had gone for a run. And Yimones’ two crickets wore tiny red bows, While the Zombie had tinsel coming out of his nose, And I at my desk, drunk on Chalson’s aged booze, Was trying real hard not to snore or to snooze. When…

    Nanigans- 50 readers -
  • IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B

    …. Last year online ad spending reached roughly $42.8 billion. Most of online ad revenue (roughly 70 percent) is concentrated in the top 10 ad networks/platforms. Those companies ranked 11th to 25th accounted for the next roughly 11 percent and the remaining 19 percent of online ad spend is distributed across the rest of the ecosystem. We won’t find…

    Greg Sterling/ Marketing Land- 6 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … OTAs like Expedia and TripAdvisor have their own ad networks, which can benefit from extra revenue driven by local content Ancillary Services: A Hidden Gem for Advertisers? Many frequent flyers were not pleased when JetBlue recently announced it would reduce leg room in certain planes and start charging for checked bags. The truth is that travelers…

    Nanigans- 7 readers -
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