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If you live in a busy city, more than likely you’re being pegged by ads as someone you’re not. Wait for the bus every night next to a Mexican restaurant? Ad data probably thinks you are a burrito addict. A female recent college grad living in Harlem? Marketing data probably thinks you’re a low-income single mother. It’s not the pretty picture that data-driven was supposed to be.
… are a few quick examples of businesses using Tinder for something other than hooking up: 1. Social Tees Animal Rescue I would definitely use Tinder more often if I could replace all of the frat bros with cute puppies. Luckily, that’s exactly what Social Tees Animal Rescue and the interns at ad agency Bartle Bogle Hegarty decided to do. Tinder users…