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If you live in a busy city, more than likely you’re being pegged by ads as someone you’re not. Wait for the bus every night next to a Mexican restaurant? Ad data probably thinks you are a burrito addict. A female recent college grad living in Harlem? Marketing data probably thinks you’re a low-income single mother. It’s not the pretty picture that data-driven was supposed to be.
… the show to people who aren’t aware of it,” said USA’s Executive VP of Marketing and Digital, Alexandra Shapiro in a Variety article. In reality, the network had nothing to lose. The experimental promotion was free for the network since Suits and one of the Tinder creators are friends with benefits—Suits is his favorite show. 5. The Mindy Project After…