Ad Position

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … data (other than when specifically looking at search partner conversions and CPA). The second is to use Top vs. Other as much as you would use average position. This helps with the problem of not knowing the range and standard deviation. Average CPC How do you make bid changes? The traditional formula is to set your Max CPC to your desired cost…

    Sam Owen/ Search Engine Landin Paid Search- 22 readers -
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