Ad Quality

  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 11 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    …. • Suppliers, such as ad exchanges (or SSPs), vetting all publishers on their platforms. • Ad-buying platforms (DSPs) proactively monitoring and blocking low-quality inventory. • Marketers utilizing their own tools as a last line of defense. Unfortunately, we don’t live in a perfect world, and not all participants are carrying their respective load…

    Ratko Vidakovic/ Marketing Landin Display- 25 readers -
  • Why Programmatic Advertising Fraud Exists

    … to a tremendous amount of ad fraud, whether it’s non-human traffic or just low-cost human traffic that is arbitraged: CPM is what drives all of it. Since CPM incentivizes and rewards scale, many publishers pursue scale by any means necessary, including questionable traffic acquisition, which deteriorates the quality of the ad tech ecosystem…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 25 readers -