Ad Quality

  • How to protect yourself against ad fraud

    … whitelists and blacklists is that it’s a reactive and manual process. It also isn’t perfect, since some bad actors can spoof their impressions to evade such tactics. Regardless, you should still use them — especially since they provide a competitive advantage against other less-diligent advertisers. Step 5: Consider private marketplaces Private…

    Ratko Vidakovic/ Marketing Landin Display How To's- 24 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 41 readers -