Ad Rank

  • More Insights about Quality Score and the AdWords Auction

    People are happier with their search results, including the ads, when those results are relevant. Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement. It’s with this in mind that we factor the quality of your ads into our AdWords auction. Ad Rank and ad quality are important because they can impact position, price and extensions.

    Rob Newton/ Inside AdWords- 2 readers -