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People are happier with their search results, including the ads, when those results are relevant. Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement. It’s with this in mind that we factor the quality of your ads into our AdWords auction. Ad Rank and ad quality are important because they can impact position, price and extensions.
… users at the right time, ads became more useful for both advertisers and users, and Google took that all the way to the bank. Quality Score is calculated by a complex system and there are plenty of misunderstandings about it, so for my first post here I’d like to start with some of the fundamentals about ad rank, CPC, and QS. Quality Score…