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People are happier with their search results, including the ads, when those results are relevant. Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement. It’s with this in mind that we factor the quality of your ads into our AdWords auction. Ad Rank and ad quality are important because they can impact position, price and extensions.
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been involved in since 1998, when I was selling VHS cassettes of popular movies out of my dorm room. I started working for Google’s AdWords division in 2002, where I first translated and launched AdWords in Belgium and the Netherlands, was then involved in prod ...