Ad Recall

  • Instagram Tops 200,000 Advertisers

    …—with retailers around the world selling its watches in store. It’s not just major brands that are seeing success on Instagram. PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile application. After seeing success with Facebook ads, it ran a mobile app install ad on Instagram using the same targeting as its…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … 25-to 34-year-old women and a 10% increase in ad recall. In addition, the brand also saw its Instagram followers almost double from 14,000 to 24,000. Case studies showcasing high purchase intent on Instagram hint at strong performance once direct response ads roll out. When these product-focused campaigns feature a “Shop Now” button, audiences…

    Nanigansin Social- 13 readers -