Ad Recall

  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … It’s been a few weeks since Instagram officially opened up its ads API to marketing partners, and the social media community is still buzzing about the news. What’s got digital advertisers so excited? The photo sharing network not only gives brands the chance to reach large and diverse audiences; it does so through the universal language…

    Nanigansin Social- 14 readers -