Ad Recall

  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … interests gleaned from Facebook profiles. Nanigans will also provide customers with the opportunity to use more action-oriented ad formats and targeting made popular by Facebook. These capabilities, combined with the unique advertising opportunities that Instagram provides, mean direct response advertisers have a lot to look forward to. eBook…

    Nanigansin Social- 14 readers -
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