Ad Relevance

  • Win of the Week – Add Some Psychology to Those Keywords

    … Can you guess which ad won? So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John Deer Party Supplies…

    Sarah Burns/ BoostBlog- 11 readers -
  • Win of the Week: Perfect Your Messaging

    … as possible, and this ad let’s us know that we can do so. So don’t let irrelevant and generic messaging ruin your moments. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert…

    Madeline Milani/ BoostBlog- 11 readers -
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