Ad Relevance

  • Win of the Week – Add Some Psychology to Those Keywords

    …%. Let’s look at those psychologically meaningful terms. Comparing The 1st Line of Body Copy In comparison to the losing ad, you’ll notice that the winning ad places the keyword phrase in the first line of body copy, rather than the second. It front-loads the part of greatest relevance to the reader, and that’s important. But even when you…

    Sarah Burns/ BoostBlog- 7 readers -
  • Win of the Week: Perfect Your Messaging

    … as possible, and this ad let’s us know that we can do so. So don’t let irrelevant and generic messaging ruin your moments. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert…

    Madeline Milani/ BoostBlog- 8 readers -
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