Ad Relevance

  • Win of the Week – Add Some Psychology to Those Keywords

    …%. Let’s look at those psychologically meaningful terms. Comparing The 1st Line of Body Copy In comparison to the losing ad, you’ll notice that the winning ad places the keyword phrase in the first line of body copy, rather than the second. It front-loads the part of greatest relevance to the reader, and that’s important. But even when you…

    Sarah Burns/ BoostBlog- 16 readers -
  • Win of the Week: Perfect Your Messaging

    … travel ads. Ad #2 proves it. With a CTR of 2.0%, it outperformed the original ad’s rate of 0.58% by 247%. Here’s why: The Original Ad At first glance, something about this ad seems kind of odd to us. This is an ad for a very personal gift, so it should reflect the specialty of such. Something about just “Add(ing) Names & Words” sounds kind…

    Madeline Milani/ BoostBlog- 16 readers -
Get the top posts daily into your mailbox!