Ad Relevance

  • Win of the Week – Add Some Psychology to Those Keywords

    …%. Let’s look at those psychologically meaningful terms. Comparing The 1st Line of Body Copy In comparison to the losing ad, you’ll notice that the winning ad places the keyword phrase in the first line of body copy, rather than the second. It front-loads the part of greatest relevance to the reader, and that’s important. But even when you…

    Sarah Burns/ BoostBlog- 16 readers -
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