Ad Retargeting

  • How to turn off ad tracking in Google, Bing and Yahoo!

    …’ to get to the main ads dashboard. To turn interest-based ad targeting off completely, toggle ‘Ads personalization’ from ON to OFF. If you don’t want to turn ad targeting off altogether, but want to fine-tune it, you can uncheck certain options from the ‘Your topics’ checklist lower down, until only the relevant topics are left. To permanently…

    Search Engine Watchin Google How To's- 18 readers -
  • Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads

    Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It's a further move to strengthen the company's mobile advertising offerings, along t ...

    Martin Beck/ Marketing Land- 11 readers -
  • AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta

    Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook's iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices.

    Ginny Marvin/ Marketing Land- 11 readers -
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