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We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience the results – and the ads – that they serve us. But that kind of tracking might not always be welcome, especially when it means that you have ads following you around the internet from a site where you bought a gift for a friend once, or for pregnancy pr ...
… tactic that has gained steam in the past couple of years is ad retargeting. In fact, Criteo found that visitors that are retargeted with display ads are 70% more likely to convert on your website than those who are not. To help you navigate through the sometimes daunting and complex approach that is ad retargeting, here are 7 tips to help ensure…
… mobile advertising offerings, along the lines of purchases of mobile ad network MoPub last year and native ad provider Namo Media this month. , which has roots in the e-commerce industry, adds programmatic mobile ad buying to the mix, reporting reach across multiple exchanges to more than 50,000 apps. Its ads prompt users to open apps they have…
Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook's iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices.