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There is no replacement for a sound organic optimization strategy. However, there are many ways that you can augment your organic strategy, including paid search tactics. Ultimately, your job is to ensure that prospective and current customers have a good user experience and can find the information that they need quickly and efficiently.
… mobile advertising offerings, along the lines of purchases of mobile ad network MoPub last year and native ad provider Namo Media this month. , which has roots in the e-commerce industry, adds programmatic mobile ad buying to the mix, reporting reach across multiple exchanges to more than 50,000 apps. Its ads prompt users to open apps they have…
… Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook's iOS and Android apps on smartphones and tablets to help re-engage past site visitors…