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  • How to Take Control of Your Twitter Advertising

    … Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading…

    Nanigansin Social Twitter How To's- 12 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … channel for advertisers throughout 2016. 4. ROI Is The Metric That Matters Marketers are under constant pressure to prove the value of their advertising efforts. This capability is especially important in 2016, when ROI will be thrust even further into the spotlight as new measurement, optimization and automation tools make it easier to track digital…

    Nanigansin Social Facebook- 17 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … 25-to 34-year-old women and a 10% increase in ad recall. In addition, the brand also saw its Instagram followers almost double from 14,000 to 24,000. Case studies showcasing high purchase intent on Instagram hint at strong performance once direct response ads roll out. When these product-focused campaigns feature a “Shop Now” button, audiences…

    Nanigansin Social- 13 readers -