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  • How to Take Control of Your Twitter Advertising

    … Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading…

    Nanigansin Social Twitter How To's- 15 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … campaign performance than ever before. As more marketing teams move towards in-house control of their programmatic advertising in 2016, they can elevate their thinking around ROI to focus on the true customer lifetime value driven by ad campaigns. 5. Native Advertising Rises Above The Block In 2015, ad blocking stirred up the world of digital…

    Nanigansin Social Facebook- 18 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … your product, Instagram is the place to be. Instagram inspires purchase intent British retailer John Lewis partnered with fashion bloggers and influential Instagrammers to promote its autumn and winter collection, featuring fashion shoots and “get the look” videos. Following the 6-week campaign, John Lewis saw a 14% increase in purchase intent among…

    Nanigansin Social- 13 readers -