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  • How to Take Control of Your Twitter Advertising

    … and digital wallet platform, Dashlane had a goal of boosting mobile app installs to grow its free and paid user base. Their in-house team was experienced in driving higher return on ad spend using Nanigans software for Facebook and Instagram, so expanding campaigns to Twitter was a natural next step. Using Nanigans’ predictive revenue optimization…

    Nanigansin Social Twitter How To's- 10 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … channel for advertisers throughout 2016. 4. ROI Is The Metric That Matters Marketers are under constant pressure to prove the value of their advertising efforts. This capability is especially important in 2016, when ROI will be thrust even further into the spotlight as new measurement, optimization and automation tools make it easier to track digital…

    Nanigansin Social Facebook- 15 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … will be able to go directly from the ads that inspired purchase intent to a site where they can actually purchase that product. The best is yet to come While the John Lewis case study focuses solely on gender and age targeting, Instagram says advertisers will soon be able to reach users based on interests and other characteristics, thanks to targeting…

    Nanigansin Social- 11 readers -
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