Ad Roll Retargeting Playbook

  • Up Close @ SMX Advanced: Rethinking Retargeting

    Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is "tagged" with a cookie. If the visitor then leaves the site, they may later see ads about the site so the ...

    Marketing Land- 6 readers -
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