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Ad partner contracts can be a very scary thing for publishers. Unfortunately, it’s quite common for ad partners to draft template contracts that are very aggressive in nature which end up being heavily lopsided towards the ad partner. As a publisher, you should read through every ad partner contract very carefully.
… We recommend publishers to start preparing for Black Friday 2017, which this year is on November 23, as soon as possible. Prepare your landings for search traffic in advance. Get your audiences ready for a sale, announce information on discounts to be offered on your site. In terms of email marketing, prepare email templates for different…