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PACEDm.com Black Friday isn’t just a date on the calendar, but also a newsworthy event allowing retailers to increase sales with a well-prepared strategy. For publishers, it’s also a great way to increase income. On a side note, we leave out certain ethical issues with internet stores, which preliminarily overprice their products, and only then make a discount.
… if they were able to sell display ads directly to advertisers and remove ad networks from the process entirely. But that doesn’t necessarily mean you should dive right in; direct ad sales aren’t appropriate for everyone. Below we pose four questions to help you determine if you should focus energy on cultivating direct ad relationships. Question…
… This post covers the basics of ad networks, including strategies for boosting earnings and running effective experiments. We’ll touch on a number of the large ad networks, but focus on the dominant player: Google AdSense. Everything Publishers & Bloggers Need To Know About AdSense If you’re a blogger or publisher looking to monetize…
… The chair of the U.K. Parliament’s Public Accounts Committee, Margaret Hodge, had some harsh words for Facebook over its low tax bill and its method of legally avoiding taxation by channeling its revenues through Ireland, home of its European headquarters. The Guardian reported that Facebook reported nearly 3 billion euros ($3.69 billion…