Ad Scheduling

  • Creative Ways To Manage Multiple Brands In Auction

    … would be interested in, or the costs of the brands. Anything we could pull to manage multiple brands in the same markets would help. Ad Scheduling A more time consuming optimization we applied to this account with multiple brands was ad scheduling. We created a heat map (see below) showing the times of high traffic. From there, we created an ad…

    PPC Hero- 10 readers -
  • The Top Ten Tips For Effective Dayparting

    … while creating a highly modified schedule. For most accounts, adjusting for each individual hour is unnecessary. Often times optimizing based on general periods of the day will provide more bang for your buck. The main justification for this tip is the AdWords restriction that limits dayparting to six time periods. Most advertisers will find…

    PPC Heroin Paid Search- 14 readers -
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