Ad Server

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Server
  • AdButler: WordPress Integrated Ad Serving

    … creatives, including HTML5, video, flash, images, email, mobile and asynchronous ad calls. Video Ad-Serving (VAST) – AdButler’s simple to use VAST 2.0 compliant module will save you time and heartache. I took AdButler for a test drive and was really impressed with how well-built the system was. If it weren’t for one missing feature, I would…

    Douglas Karr/ Marketing Technology Blogin Blogging- 34 readers -
  • Google’s impending data platform restrictions raise concerns

    … working with clients that were consolidating on its suite of ad tech products, she said. Razorfish, which was using Atlas as its ad server at the time, and was therefore not included in those plans. “The idea is you create difficulties, then you create a solution,” Tweed said of Google prohibiting DMPs. And that solution is to use Google at every stage…

    John Mcdermott/ Digiday- 21 readers -
  • 5 things we learned about Facebook in 2014

    … was the platform’s investment in advertising technology, specifically in reissuing the Atlas ad server in late September and acquiring video ad tech company LiveRail in July. Atlas — the ad server Facebook bought in February 2013 from Microsoft for nearly $100 million — was especially exciting to advertisers, as it will allow customers to use Facebook’s…

    John Mcdermott/ Digidayin Social- 31 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … (the so-called ad serving “waterfall”). How modern publishers typically structure the priority of their ad servers. So, how do the various pieces of the publisher’s ad serving technology “stack” fit together, and what does it mean as you move down the waterfall? Let’s start by examining “Direct Orders.” Direct Order Technology “Direct Orders…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
  • Programmatic’s biggest challenges: Talent, education, fraud

    … last-click attribution being far too narrow a way to judge a campaign’s performance. But it’s no coincidence Sandberg’s comments are timed with Facebook’s launching of Atlas, the company’s own ad server and attribution product. “Media clarity and quality” The Internet has wreaked havoc on brand-name publishers, with many of them discovering…

    John Mcdermott/ Digiday- 15 readers -
  • Why Tag Management Isn’t Really About Web Site Analytics Anymore

    … involvement with it once it’s adopted. As a result of this, many have come to rely on their digital agencies to deal with the logistics of media-related site tagging. In most cases, this is done using a display ad server container tag, which was originally developed for view-through analytics purposes – not tag management. The inconvenient reality…

    Marketing Land- 16 readers -
  • Clickganic advertising platform raises $300K from Clickky and a business-angel

    … by Sviatoslav Kliuchev and Eugene Kukharchuk in February 2014. In April 2014, the Clickganic team have already raised $20K of pre-seed investment from WannaBiz and completed its incubation program. Clickganic reached its break-even point right after the WannaBiz incubation program. Sviatoslav Kliuchev, CEO Clickganic: “The synergy…

    KJ Rocker- 9 readers -
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