Ad Server

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Server
  • What is an Ad Server? How does Ad Serving Work?

    …, though, where advertisers can target, bid, and place advertising. What is an Ad Server Ad servers are the systems that automate the request, bidding, and serving of those ads as well as the reporting on the performance of the campaigns executed. Here’s an overview video from Doubleclick for Publishers (DFP), Google’s Ad Server: The Ad Serving…

    Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
  • AdButler: WordPress Integrated Ad Serving

    If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling.

    Douglas Karr/ Marketing Technology Blog- 37 readers -