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…, though, where advertisers can target, bid, and place advertising. What is an Ad Server Ad servers are the systems that automate the request, bidding, and serving of those ads as well as the reporting on the performance of the campaigns executed. Here’s an overview video from Doubleclick for Publishers (DFP), Google’s Ad Server: The Ad Serving…
If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling.