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  • Viewability In Display: Your Path To “VIP” Status

    …, publishers, marketers and media companies across the spectrum. Of course, there's much more to it than that. Viewability is no passing fad or fashion trend in the ad-tech ecosystem. Nor should it be. For a number of reasons, as discussed at the recently held 3MS Forum, viewability has reached a notable inflection point in 2014 — and it's here…

    Rob Rasko/ Marketing Landin Display Content- 9 readers -
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