Ad Servers

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …: The workflow required to buy media directly requires a great amount of clerical work. Numerous phone calls, emails, faxes, contractual negotiation, administrative work in spreadsheets, and so much more. It’s a highly inefficient process (PDF download), both operationally and economically. For direct orders, a publisher must manually plug a campaign…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
Get the top posts daily into your mailbox!