Ad Servers

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear people in the advertising world throw around terminology in embarrassingly incorrect ways. I don’t want you to be one of those people, so I’m writing this series to shine some light on the fundamentals of modern ad serving.

    Ratko Vidakovic/ Marketing Land- 23 readers -
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