Ad Servers

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … ad serving. My goal is to provide some clarity as to how most of the phrases we hear today — like programmatic direct, private marketplaces, open auctions, and so on — fit into the big picture. Since ad serving is where the rubber meets the road, it seems like a logical place to start our journey. It helps to view the ad-serving world from…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -