Ad Servers

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … (the so-called ad serving “waterfall”). How modern publishers typically structure the priority of their ad servers. So, how do the various pieces of the publisher’s ad serving technology “stack” fit together, and what does it mean as you move down the waterfall? Let’s start by examining “Direct Orders.” Direct Order Technology “Direct Orders…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -