- Our Blog
… that direct orders are doomed to remain manual forever. What if you could automate the drudgery of direct buys while retaining the benefits of running directly on the publisher’s ad server? Well, in the last few years, great strides have been made to bring the automation and efficiency of programmatic advertising to direct orders. That’s where…
It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear people in the advertising world throw around terminology in embarrassingly incorrect ways. I don’t want you to be one of those people, so I’m writing this series to shine some light on the fundamentals of modern ad serving.