Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … of the two reports is the more accurate. “There is no absolute authoritative benchmark through which to compare your numbers,” according to a CEO from a competing ad tech firm. The data Omnicom collects from using Atlas pixels will not be subsequently used for retargeting users, however, taking care of any concerns that Facebook will pirate…

    John Mcdermott/ Digiday- 19 readers -
  • Bing Search, Along With Yahoo Search, Down 30 Minutes

    …. Yahoo Search was initially showing their regular search results page with zero results for searches, then later switched to an unavailable message. Siri Search, which is also powered by Bing, was down, as well as other Microsoft services including and Bing Ads remained accessible to users wanting to login to their Bing Ads accounts, however search ad serving would have been down while search results were not being served. There has been no comment made from Microsoft or Bing on the outage yet. …

    Jennifer Slegg/ The SEM Post- 21 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 19 readers -
  • Atlas: Is Facebook’s demographic data a marketing silver bullet?

    Marketers have a Faustian pact with cookies. Every marketer knows deep down that a cookie is a blunt instrument and its limitations are woefully apparent when dealing with cross-channel campaigns. Unfortunately, cookies are the best and arguably the only way to track the effectiveness of wide-reaching online campaigns. That is, until this year.

    Inside Facebook- 14 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … (the so-called ad serving “waterfall”). How modern publishers typically structure the priority of their ad servers. So, how do the various pieces of the publisher’s ad serving technology “stack” fit together, and what does it mean as you move down the waterfall? Let’s start by examining “Direct Orders.” Direct Order Technology “Direct Orders…

    Ratko Vidakovic/ Marketing Landin Display- 20 readers -
  • Facebook Cracks Down on Ad-Only Facebook Page Updates

    …, Facebook has its own ad serving system and Facebook has tried to increase the chances of someone using their paid advertising system by reducing organic reach on pages but many Facebook marketers are just laughing at the system because why would they buy the cow when they can get the milk for free? It seems that somebody at Facebook finally got…

    Lewis Crutch/ Marketing Beesin Social- 16 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    … With $20 Purchase) or a special limited-time promotion (30% Off Next 30 Minutes). 6. Revisit Ad Rotation and Ad Scheduling Options Before the holidays get into full swing, review your ad serving settings. If you have your ad set up to rotate evenly and then optimize after 90 days, you will want to change to optimize for clicks or conversions…

    Diane Pease/ Search Engine Watchin Paid Search Google- 4 readers -
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