Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • AdButler: WordPress Integrated Ad Serving

    … creatives, including HTML5, video, flash, images, email, mobile and asynchronous ad calls. Video Ad-Serving (VAST) – AdButler’s simple to use VAST 2.0 compliant module will save you time and heartache. I took AdButler for a test drive and was really impressed with how well-built the system was. If it weren’t for one missing feature, I would…

    Douglas Karr/ Marketing Technology Blogin Blogging- 32 readers -
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 27 readers -
  • Bing Search, Along With Yahoo Search, Down 30 Minutes

    …. Yahoo Search was initially showing their regular search results page with zero results for searches, then later switched to an unavailable message. Siri Search, which is also powered by Bing, was down, as well as other Microsoft services including and Bing Ads remained accessible to users wanting to login to their Bing Ads accounts, however search ad serving would have been down while search results were not being served. There has been no comment made from Microsoft or Bing on the outage yet. …

    Jennifer Slegg/ The SEM Post- 27 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 26 readers -
  • Atlas: Is Facebook’s demographic data a marketing silver bullet?

    …, and presumably eventually WhatsApp, Atlas could own a very large and unique data set which, in the long term, marketers will find incredibly insightful. Atlas is currently only an ad serving and tracking tool, however, an ad-buying feature is coming down the pipeline and it makes perfect sense for Facebook to expand its offering further. For third-parties…

    Inside Facebookin Display Facebook Twitter- 21 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …: The workflow required to buy media directly requires a great amount of clerical work. Numerous phone calls, emails, faxes, contractual negotiation, administrative work in spreadsheets, and so much more. It’s a highly inefficient process (PDF download), both operationally and economically. For direct orders, a publisher must manually plug a campaign…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
  • Facebook Cracks Down on Ad-Only Facebook Page Updates

    …, Facebook has its own ad serving system and Facebook has tried to increase the chances of someone using their paid advertising system by reducing organic reach on pages but many Facebook marketers are just laughing at the system because why would they buy the cow when they can get the milk for free? It seems that somebody at Facebook finally got…

    Lewis Crutch/ Marketing Beesin Social- 35 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    … With $20 Purchase) or a special limited-time promotion (30% Off Next 30 Minutes). 6. Revisit Ad Rotation and Ad Scheduling Options Before the holidays get into full swing, review your ad serving settings. If you have your ad set up to rotate evenly and then optimize after 90 days, you will want to change to optimize for clicks or conversions…

    Diane Pease/ Search Engine Watchin Paid Search Google- 6 readers -
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