Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 26 readers -
  • Bing Search, Along With Yahoo Search, Down 30 Minutes

    …. Yahoo Search was initially showing their regular search results page with zero results for searches, then later switched to an unavailable message. Siri Search, which is also powered by Bing, was down, as well as other Microsoft services including Outlook.com and Live.com. Bing Ads remained accessible to users wanting to login to their Bing Ads accounts, however search ad serving would have been down while search results were not being served. There has been no comment made from Microsoft or Bing on the outage yet. …

    Jennifer Slegg/ The SEM Post- 25 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 24 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear people in the advertising world throw around terminology in embarrassingly incorrect ways. I don’t want you to be one of those people, so I’m writing this series to shine some light on the fundamentals of modern ad serving.

    Ratko Vidakovic/ Marketing Land- 27 readers -
  • Facebook Cracks Down on Ad-Only Facebook Page Updates

    …, Facebook has its own ad serving system and Facebook has tried to increase the chances of someone using their paid advertising system by reducing organic reach on pages but many Facebook marketers are just laughing at the system because why would they buy the cow when they can get the milk for free? It seems that somebody at Facebook finally got…

    Lewis Crutch/ Marketing Beesin Social- 30 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    The holidays are upon us! I’m still dealing with my pumpkins from Halloween…but that’s another story. Black Friday promotions are everywhere, and we haven’t even had Thanksgiving yet. And holiday shopping isn’t all about Black Friday anymore. According to eMarketer, e-commerce online retail for the U.S. is expected to grow 16.

    Diane Pease/ Search Engine Watch- 6 readers -
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