Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 21 readers -
  • Bing Search, Along With Yahoo Search, Down 30 Minutes

    …. Yahoo Search was initially showing their regular search results page with zero results for searches, then later switched to an unavailable message. Siri Search, which is also powered by Bing, was down, as well as other Microsoft services including Outlook.com and Live.com. Bing Ads remained accessible to users wanting to login to their Bing Ads accounts, however search ad serving would have been down while search results were not being served. There has been no comment made from Microsoft or Bing on the outage yet. …

    Jennifer Slegg/ The SEM Post- 23 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 21 readers -
  • Atlas: Is Facebook’s demographic data a marketing silver bullet?

    …, and presumably eventually WhatsApp, Atlas could own a very large and unique data set which, in the long term, marketers will find incredibly insightful. Atlas is currently only an ad serving and tracking tool, however, an ad-buying feature is coming down the pipeline and it makes perfect sense for Facebook to expand its offering further. For third-parties…

    Inside Facebookin Display Facebook Twitter- 16 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … ad serving. My goal is to provide some clarity as to how most of the phrases we hear today — like programmatic direct, private marketplaces, open auctions, and so on — fit into the big picture. Since ad serving is where the rubber meets the road, it seems like a logical place to start our journey. It helps to view the ad-serving world from…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Facebook Cracks Down on Ad-Only Facebook Page Updates

    …, Facebook has its own ad serving system and Facebook has tried to increase the chances of someone using their paid advertising system by reducing organic reach on pages but many Facebook marketers are just laughing at the system because why would they buy the cow when they can get the milk for free? It seems that somebody at Facebook finally got…

    Lewis Crutch/ Marketing Beesin Social- 20 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    … The holidays are upon us! I’m still dealing with my pumpkins from Halloween…but that’s another story. Black Friday promotions are everywhere, and we haven’t even had Thanksgiving yet. And holiday shopping isn’t all about Black Friday anymore. According to eMarketer, e-commerce online retail for the U.S. is expected to grow 16.6 percent…

    Diane Pease/ Search Engine Watchin Paid Search Google- 4 readers -
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