Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … of the two reports is the more accurate. “There is no absolute authoritative benchmark through which to compare your numbers,” according to a CEO from a competing ad tech firm. The data Omnicom collects from using Atlas pixels will not be subsequently used for retargeting users, however, taking care of any concerns that Facebook will pirate…

    John Mcdermott/ Digiday- 24 readers -
  • Bing Search, Along With Yahoo Search, Down 30 Minutes

    …. Yahoo Search was initially showing their regular search results page with zero results for searches, then later switched to an unavailable message. Siri Search, which is also powered by Bing, was down, as well as other Microsoft services including and Bing Ads remained accessible to users wanting to login to their Bing Ads accounts, however search ad serving would have been down while search results were not being served. There has been no comment made from Microsoft or Bing on the outage yet. …

    Jennifer Slegg/ The SEM Post- 24 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … and reach consumers cross device is hugely powerful. Clients will enjoy immediate benefits from better targeting, cross device reach, frequency management and deeper demography insights across channels. And Facebook Asia-Pacific agency-development lead Ben Buxton added: Agencies are trusted advisors to their clients, so aligning and partnering…

    David Cohen/ AllFacebook- 22 readers -
  • Atlas: Is Facebook’s demographic data a marketing silver bullet?

    …, and presumably eventually WhatsApp, Atlas could own a very large and unique data set which, in the long term, marketers will find incredibly insightful. Atlas is currently only an ad serving and tracking tool, however, an ad-buying feature is coming down the pipeline and it makes perfect sense for Facebook to expand its offering further. For third-parties…

    Inside Facebookin Display Facebook Twitter- 17 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … ad serving. My goal is to provide some clarity as to how most of the phrases we hear today — like programmatic direct, private marketplaces, open auctions, and so on — fit into the big picture. Since ad serving is where the rubber meets the road, it seems like a logical place to start our journey. It helps to view the ad-serving world from…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -
  • Facebook Cracks Down on Ad-Only Facebook Page Updates

    …, Facebook has its own ad serving system and Facebook has tried to increase the chances of someone using their paid advertising system by reducing organic reach on pages but many Facebook marketers are just laughing at the system because why would they buy the cow when they can get the milk for free? It seems that somebody at Facebook finally got…

    Lewis Crutch/ Marketing Beesin Social- 28 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    … With $20 Purchase) or a special limited-time promotion (30% Off Next 30 Minutes). 6. Revisit Ad Rotation and Ad Scheduling Options Before the holidays get into full swing, review your ad serving settings. If you have your ad set up to rotate evenly and then optimize after 90 days, you will want to change to optimize for clicks or conversions…

    Diane Pease/ Search Engine Watchin Paid Search Google- 4 readers -
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