Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • Omnicom adds Atlas tags to DoubleClick-served ads

    … begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans. It marks the first major test for the nascent Atlas and the people-based measurement system it has been espousing…

    John Mcdermott/ Digiday- 20 readers -
  • Bing Search, Along With Yahoo Search, Down 30 Minutes

    …. Yahoo Search was initially showing their regular search results page with zero results for searches, then later switched to an unavailable message. Siri Search, which is also powered by Bing, was down, as well as other Microsoft services including Outlook.com and Live.com. Bing Ads remained accessible to users wanting to login to their Bing Ads accounts, however search ad serving would have been down while search results were not being served. There has been no comment made from Microsoft or Bing on the outage yet. …

    Jennifer Slegg/ The SEM Post- 23 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 21 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …, on the publisher’s ad server. If these conditions are not both met, it is not a direct order. It’s most likely that the impressions are coming from a third party, like an ad network or demand-side platform, who either have their own direct orders or are piggybacking off someone else (e.g., an exchange). Direct orders are especially useful for negotiating…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
  • Facebook Cracks Down on Ad-Only Facebook Page Updates

    … clued up. Now Facebook has announced that, starting in January 2015, they will be cracking down on ad-only Facebook page updates. You can no longer send an update to your Facebook fans that consists solely of promotional material. Well, you can try but few people will see it. Facebook will tighten up its algorithm to ensure that the focus…

    Lewis Crutch/ Marketing Beesin Social- 19 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    … With $20 Purchase) or a special limited-time promotion (30% Off Next 30 Minutes). 6. Revisit Ad Rotation and Ad Scheduling Options Before the holidays get into full swing, review your ad serving settings. If you have your ad set up to rotate evenly and then optimize after 90 days, you will want to change to optimize for clicks or conversions…

    Diane Pease/ Search Engine Watchin Paid Search Google- 4 readers -
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