Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Posts about Ad Serving
  • What is an Ad Server? How does Ad Serving Work?

    … It may seem like a pretty elementary question, “How are ads served on a website?” The process is quite complex and happens in a remarkably short period of time. There are publishers all over the world that provide the relevant, targeted audience the advertisers are attempting to reach. Then there are advertising exchanges throughout the world…

    Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
  • AdButler: WordPress Integrated Ad Serving

    … If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling. AdButler Platform Features…

    Douglas Karr/ Marketing Technology Blogin Blogging- 37 readers -