Ad Serving And Optimization

  • The Ultimate Guide to Ad Testing & Optimization

    …… Don’t optimize for RPM Ad optimization is most effective when you monitor it per user session, not per page. Keeping a user engaged on your site has become more important than ever. If you encourage your user to view more pages, the number of ads viewed will increase along with overall revenue. Many publishers use RPM as their guiding data point…

    MonetizePros- 12 readers -
  • The Ultimate Guide to Ad Serving & Optimization

    … Serving For websites that generate revenue from display advertising, there are a number of opportunities to make optimizations to improve overall earnings. Between ad colors and fonts, page layouts, and even different networks, you’ll have no shortage of experiments to run and incremental improvements to make. One such opportunity you may not have…

    MonetizePros- 9 readers -
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