Ad Serving And Optimization

    • Which Ad Networks Will Go Bankrupt Next

      2016 has been a crazy year with the growth of header bidding, ad block usage and the drop in Google’s share of publishers’ ad inventories. Things have definitely been shaken up last year and as a result two major bankruptcies have occurred. While Say Media technically isn’t bankrupt, they seem pretty close according to many publishers that used to run them and still have not been paid by them.

      MonetizePros- 22 readers -
    • Highest Paying AdSense Alternatives of 2017

      Contrary to popular belief, Google AdSense is not the only high paying option for publishers today. There are many networks on the market today providing similar if not a better offering than AdSense. Besides the question of rates, publishers also seek for other AdSense alternatives for a variety of reasons including the difficulties involved in getting your AdSense account app ...

      MonetizeProsin Affiliate Social- 13 readers -
    • 7 Reasons Why Media.net Is A Great Alternative To Google Adsense

      At Monetize Pros, we consider it our responsibility to keep pace with how ad networks are faring in their performance for publishers. That’s the reason we regularly blog on ad networks and their pros and cons for various kinds of publishers. This post is not a revelation but a deep dive into an ad network that has shot to the front and center of the scene with their top-notch ...

      MonetizeProsin Google- 9 readers -
  • The Ultimate Guide to Ad Testing & Optimization

    …… Don’t optimize for RPM Ad optimization is most effective when you monitor it per user session, not per page. Keeping a user engaged on your site has become more important than ever. If you encourage your user to view more pages, the number of ads viewed will increase along with overall revenue. Many publishers use RPM as their guiding data point…

    MonetizePros- 15 readers -
  • The Ultimate Guide to Ad Serving & Optimization

    … Serving For websites that generate revenue from display advertising, there are a number of opportunities to make optimizations to improve overall earnings. Between ad colors and fonts, page layouts, and even different networks, you’ll have no shortage of experiments to run and incremental improvements to make. One such opportunity you may not have…

    MonetizePros- 11 readers -