Ad Sets

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 16 readers -
  • How to Maximize Facebook Lead Ads

    … they are signing up for. Make sure your brand is front and center. Keep forms as short as possible, keep open-ended questions to a minimum and limit the use of multiple-choice answer options. Optimize delivery of your ads to the types of users who are most likely to convert. Create separate ad sets with separate bids for mobile and desktop. Use the Facebook…

    David Cohen/ AllFacebookin Social Facebook How To's- 14 readers -
  • Facebook Simplifies Power Editor?

    … Featured Jobs Social Media Manager The Talent Magnet New York City, New York Freelance Social Media Editor FamilyFun Magazine New York City, NY Social Media Associate LLR Consulting, Inc. New York City, New York (US) Social Media Manager Colorado Public Radio Denver Metro, CO National Director of Communications Actors' Equity Association New…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Custom Images for Instagram Ads?

    … Featured Jobs Social Media Manager International Business Times New York, NY Head of Partner Acquisition YouNow New York, NY Digital and Social Media Manager UJA-Federation of New York New York, NY Audience Development Manager ShermansTravel Media New York, NY Social Media Marketing Manager Constructive Media New York, NY See more Jobs…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Facebook Surveying Ads Manager Users

    … or objective for advertising? For this most recent campaign, how satisfied are you with the result Facebook ads delivered? For campaigns for the same objective, which of the following metrics do you consider the most important in evaluating the ad’s performance? If your ad is seen by 100 people on Facebook for a total of 150 times (some people saw…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Allowing Advertisers to Split Ad Sets

    … Facebook appears to be bringing a form of A/B testing to its ad sets, allowing advertisers to split them. Reader Evyatar Shpilman of The Shpilman shared the screenshots above and below, in which Facebook said of the ability to split ad sets: Find the best audience for your ads by splitting your ad set. You’ll duplicate your ad set and the ads…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Facebook Revamps Ads Report Dashboard in Ads Manager

    …” section now has four main buttons: The “Level” button allows users to see statistics at each individual level accounts, campaigns, ad sets and ads. The “Customize Columns” button allows users to choose the columns and information to be displayed in their reports. The “Breakdown” button offers a view of campaigns by three main categories…

    David Cohen/ AllFacebookin Social- 10 readers -
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