Ad Spend

  • Adaptly Execs Share Their 2017 Predictions

    … for something, so Pinterest’s greatest value is making that something–be it a sweater, a lamp, a hotel stay or a recipe–easy to attain. Privacy/security/fraud/regulations Sethi: Privacy and security are going to continue to be big concerns in 2017, primarily because we can expect to see the number of hacks to increase. It seems like every day, a new…

    AllTwitterin Facebook Twitter YouTube- 14 readers -
  • The Attribution Challenge in Social

    … marketers with a dizzying array of solutions. On its face, this public expression of doubt appears to directly undermine a foundational brick of Facebook’s value proposition to marketers and further fuels the ongoing debate about how to maximize the return on ad spend in social channels. In reality, the comment was not an indictment…

    AllFacebookin Social Facebook- 13 readers -
  • Eight most important PPC tips for online retail

    …-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt. It is particularly important in online retail to segment your Google Shopping campaigns to the finest level possible, because your inventory may be seasonal…

    Search Engine Watchin Paid Search- 14 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between. Also, despite a spike in purchases Feb. 9, ad spend did not go up accordingly. In a blog post revealing its findings, Nanigans said: If there is a day…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 18 readers -
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