Ad Spend

  • Adaptly Execs Share Their 2017 Predictions

    … for Twitter to integrate with any sports league app through smart TV apps to provide the fullest viewing experience to fans and bring them closer to the heart of real-time content. Messaging apps Arber: Privacy will be a key focus for messaging apps in 2017. Facebook is building out capabilities for brands to reach out to customers via Messenger…

    AllTwitterin Facebook Twitter YouTube- 28 readers -
  • Eight most important PPC tips for online retail

    … With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per…

    Search Engine Watchin Paid Search- 23 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-Pacific region. Nanigans said more than 35 percent of ad spend from game developers in the first quarter went to video ads, up 25 percent quarter-over-quarter and 122 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between. Also, despite a spike in purchases Feb. 9, ad spend did not go up accordingly. In a blog post revealing its findings, Nanigans said: If there is a day…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 25 readers -
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