Ad Spend

  • The Attribution Challenge in Social

    … marketers with a dizzying array of solutions. On its face, this public expression of doubt appears to directly undermine a foundational brick of Facebook’s value proposition to marketers and further fuels the ongoing debate about how to maximize the return on ad spend in social channels. In reality, the comment was not an indictment…

    AllFacebookin Social Facebook- 11 readers -
  • Eight most important PPC tips for online retail

    …-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt. It is particularly important in online retail to segment your Google Shopping campaigns to the finest level possible, because your inventory may be seasonal…

    Search Engine Watchin Paid Search- 10 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between. Also, despite a spike in purchases Feb. 9, ad spend did not go up accordingly. In a blog post revealing its findings, Nanigans said: If there is a day…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 16 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
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