Ad Spend

  • The Attribution Challenge in Social

    … Earlier this year, Procter & Gamble announced that it would invest less money in narrowly targeted Facebook ads, questioning if that was the best model for it to use to reach consumers. Predictably, the comments were met with diverse and competing perspectives from thought leaders and practitioners in an industry that continues to present…

    AllFacebookin Social Facebook- 12 readers -
  • Eight most important PPC tips for online retail

    … With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per…

    Search Engine Watchin Paid Search- 13 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …-year. Other findings by Nanigans included: E-commerce advertisers continued to see strong returns on investment, largely due to Facebook’s carousel ads and dynamic product ads, with average order value and return on ad spend up double-digits compared with the first quarter of 2015, and same-advertiser purchase rates up 170 percent over the same…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season, where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on—and see the best results from—last-minute Valentine’s Day shoppers…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Humans vs. Bots: Who Controls the Internet?

    …) and targeted scans to learn more about your website (like uptime or SEO). “In both cases,” the report explains, “high website popularity is unlikely to translate into increased good bot traffic.” Google cracks down on spam Since 2012, Google has publicly waged a war against spam. Most notably, the company changed its search algorithm to punish…

    Amanda Walgrove/ The Content Strategist- 18 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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