Ad Spend

    • 3 Ways You Could be Unknowingly Wasting Ad Budget

      Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two times your daily budget.

      Unbouncein Paid Search- 9 readers -
  • UK Ad Spend is continuing to Rise in 2017

    … A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the first quarter. This is driven primarily by internet based advertising, which grew by more than 10%. Of the online ad segment, 36.2% was from mobile ads, which have shown and excellent growth rate in most places…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

    … Report Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day Facebook Audience Network Increases Mobile App Install Volume by 26% [Study] 2016 Holiday Ecommerce Facebook Advertising Preview [Report] Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season …

    Nanigansin Social- 17 readers -
  • The Attribution Challenge in Social

    … marketers with a dizzying array of solutions. On its face, this public expression of doubt appears to directly undermine a foundational brick of Facebook’s value proposition to marketers and further fuels the ongoing debate about how to maximize the return on ad spend in social channels. In reality, the comment was not an indictment…

    AllFacebookin Social Facebook- 18 readers -
  • Eight most important PPC tips for online retail

    … With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per…

    Search Engine Watchin Paid Search- 28 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-Pacific region. Nanigans said more than 35 percent of ad spend from game developers in the first quarter went to video ads, up 25 percent quarter-over-quarter and 122 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 32 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between. Also, despite a spike in purchases Feb. 9, ad spend did not go up accordingly. In a blog post revealing its findings, Nanigans said: If there is a day…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
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