Ad Spend

  • Adaptly Execs Share Their 2017 Predictions

    … obvious marketing implications is the evolution of the car. As cars become more autonomous, it frees up so much time that will go into using walled gardens instead. If you have an hour commute and you’re no longer doing the driving yourself, you’ll start spending that time on Facebook. There will be more ad loading, more consumption, more data creation…

    AllTwitterin Facebook Twitter YouTube- 22 readers -
  • Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

    … Report Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day Facebook Audience Network Increases Mobile App Install Volume by 26% [Study] 2016 Holiday Ecommerce Facebook Advertising Preview [Report] Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season …

    Nanigansin Social- 12 readers -
  • The Attribution Challenge in Social

    … discussing how TV’s power is in decline, but social will only occupy a higher space in marketers’ plans if it can tackle larger questions about attribution, measurement and analytics. Social needs to demonstrate what marketers are getting with their investment and how those campaign metrics ultimately drive growth to their bottom line. Doing so means…

    AllFacebookin Social Facebook- 15 readers -
  • Eight most important PPC tips for online retail

    …-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt. It is particularly important in online retail to segment your Google Shopping campaigns to the finest level possible, because your inventory may be seasonal…

    Search Engine Watchin Paid Search- 20 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Humans vs. Bots: Who Controls the Internet?

    … the average online ad: 1. Video ads: They’re expensive and provide a stronger economic incentive for bot operators to game. 2. Programmatic ads: Marketers have less control over exactly where they’re placed, which make them less secure. While these types are susceptible to bots, they’re also attractive to marketers. Video spots can be more engaging than…

    Amanda Walgrove/ The Content Strategist- 25 readers -
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