Ad Spending

    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
    • Spending on Social Advertising Is On the Rise (Report)

      Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.

      AllTwitterin Social Mobile Facebook- 15 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 12 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … By David Cohen on Jan. 13, 2016 - 9:00 AM Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015. Nanigans found that its clients’ ad spending during the fourth quarter of 2015 was up 11 percent compared with the third quarter, which saw a 16…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • All Politics Is Data for 2016 and Beyond

    … machinery is starting to retool to move at the speed of consumers. What’s different this time around is the quantity, quality, and availability of digital data. “You’re now able to scale a lot of these local campaigns that you weren’t able to do before,” said JC Medici, national director of politics and advocacy for Rocket Fuel. “In 2012, it was more…

    Street Fightin Mobile- 6 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    … with 2013, to 12 hours and 28 minutes, with time spent on digital devices accounting for five hours and 46 minutes. When comparing percentage of U.S. digital ad spending with percentage of usage time, eMarketer found that: Video will take 15.9 percent of users’ time on digital devices but account for 11.7 percent of spending. Online radio…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
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