Ad Spending

  • Spending on Social Advertising Is On the Rise (Report)

    … spending. 4C analyzed more than 900 brands and over $150 million in ad spending, and it found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend. Spending on Facebook grew even more, with a 74 percent YoY increase. On Instagram, which saw user numbers rise to more than 600 million last year…

    AllTwitterin Social Mobile Facebook- 22 readers -
  • Analytics and Data Will Change Social Media in 2017

    … in staff resources, as cross-product collaboration will further drive this consolidation. Automation will become a must-have feature of any consolidated tool As these new systems are able to have a comprehensive view of all of your relevant data and present analysis and recommendations from that data much faster, these machine learning algorithms…

    AllTwitterin Social Facebook Twitter- 43 readers -
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 18 readers -
  • Why the ‘Death of Advertising’ Is Overblown (and How Tech Is Reshaping Ads)

    For much of the past two decades, industry experts and thought leaders have speculated about the “death” of advertising. Advances in technology have opened new doors for reaching audiences, businesses are looking for new ways to reach their target customers and the old-world principles that dictated advertising strategies have evolved. But is the world of advertising really dead? Absolutely not.

    Inside Facebook- 20 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … to $0.61. Cost per thousand impressions (CPMs) was up 24 percent quarter-over-quarter. Global CPM increases of 45 percent for 2015 as a whole were outpaced by CTR increases of 62 percent. E-commerce CPMs of $7.35 for the fourth quarter of 2015 were up 33 percent from the third quarter and 49 percent year-over-year. Gaming advertisers’ CPMs barely moved quarter-over-quarter, rising 1 percent to $4.92. Readers: What did you think of Nanigans’ findings for the fourth quarter of 2015? …

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • All Politics Is Data for 2016 and Beyond

    … The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online…

    Street Fightin Mobile- 8 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    … Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
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