Ad Spending

  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … By David Cohen on Jan. 13, 2016 - 9:00 AM Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015. Nanigans found that its clients’ ad spending during the fourth quarter of 2015 was up 11 percent compared with the third quarter, which saw a 16…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • All Politics Is Data for 2016 and Beyond

    … Davidsen speaking at last month’s Street Fight Summit All signs indicate rival campaigns are moving full steam ahead to outspend each other at both the national and local level, making political ad spending a sizable growth market next year. It’s forecast to reach $11.4 billion in 2016, up 20 percent from 2012, according to Borrell Associates. Add…

    Street Fightin Mobile- 6 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    … will take 11.2 percent of users’ time but account for 4 percent of spending. Other social networks, not including Facebook, will take 11.9 percent of users’ time but account for just 3.9 percent of digital ad revenue. eMarketer also compared Facebook with Pandora: Comparing time spent and ad spending on Facebook site-to-site (or application-to-app…

    David Cohen/ AllFacebookin Social Facebook- 3 readers -
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