Ad Spending

  • Spending on Social Advertising Is On the Rise (Report)

    … spending. 4C analyzed more than 900 brands and over $150 million in ad spending, and it found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend. Spending on Facebook grew even more, with a 74 percent YoY increase. On Instagram, which saw user numbers rise to more than 600 million last year…

    AllTwitterin Social Mobile Facebook- 27 readers -
  • Analytics and Data Will Change Social Media in 2017

    … available from major social channels is allowing advertisers to target and reach users with unsurpassed precision. The range of advertising options on major social channels is playing a pivotal role in helping to make 2017 a watershed year for marketing, when many expect that digital advertising spend will finally surpass TV ad spend for the first…

    AllTwitterin Social Facebook Twitter- 55 readers -
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 20 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    …-year. Clicks also more than doubled year-over-year, up 113.9 percent in the fourth quarter of 2015. Cost per thousand impressions (CPMs) were up 10.4 percent quarter-over-quarter and 26.8 percent year-over-year. Marketers’ tactics worked, however, as impressions were also up 33.1 percent compared with the third quarter of 2015 and 79.8 percent…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … percent quarter-over-quarter lift. Video ads, dynamic product ads and carousel ads were also spotlighted by Nanigans for their strong performance during the period. Nanigans’ findings included: The number of advertisers using the Nanigans platform to manage dynamic product ad campaigns soared 210 percent during the quarter. Ad spending on carousel ads…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • All Politics Is Data for 2016 and Beyond

    … machinery is starting to retool to move at the speed of consumers. What’s different this time around is the quantity, quality, and availability of digital data. “You’re now able to scale a lot of these local campaigns that you weren’t able to do before,” said JC Medici, national director of politics and advocacy for Rocket Fuel. “In 2012, it was more…

    Street Fightin Mobile- 10 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    … with 2013, to 12 hours and 28 minutes, with time spent on digital devices accounting for five hours and 46 minutes. When comparing percentage of U.S. digital ad spending with percentage of usage time, eMarketer found that: Video will take 15.9 percent of users’ time on digital devices but account for 11.7 percent of spending. Online radio…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
Get the top posts daily into your mailbox!