Ad Spending

  • Spending on Social Advertising Is On the Rise (Report)

    … carrying into 2017. Brands continue to find new and innovative ways to leverage social media to connect with their audiences, and at 4C, we’re helping them do it at scale and connect across screens to TV, as well. 4C also began monitoring ad growth on Snapchat during the fourth quarter. The mobile messaging application has come into its own…

    AllTwitterin Social Mobile Facebook- 23 readers -
  • Analytics and Data Will Change Social Media in 2017

    … are maturing both in terms of business models and technology. They are behaving much more like traditional media in their approach to advertising–paid media is becoming the prevalent model. In a world of abundance of distraction and entertainment all available on a supercomputer that everyone carries in their pocket–aka smartphone–user attention…

    AllTwitterin Social Facebook Twitter- 46 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 18 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Run Lead-Generation Ads on Facebook Early in the Week (Report)

    … of industries, it’s important to remember that performance will depend entirely on specific business conditions and campaign strategies. However, new innovations will continue to influence campaign performance and unlock higher potential return on investment. Adoption of Facebook’s carousel ads for lead generation is growing significantly. Moving forward…

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … By David Cohen on Jan. 13, 2016 - 9:00 AM Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015. Nanigans found that its clients’ ad spending during the fourth quarter of 2015 was up 11 percent compared with the third quarter, which saw a 16…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • All Politics Is Data for 2016 and Beyond

    … Davidsen speaking at last month’s Street Fight Summit All signs indicate rival campaigns are moving full steam ahead to outspend each other at both the national and local level, making political ad spending a sizable growth market next year. It’s forecast to reach $11.4 billion in 2016, up 20 percent from 2012, according to Borrell Associates. Add…

    Street Fightin Mobile- 8 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    … Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
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