Ad Spending

  • Spending on Social Advertising Is On the Rise (Report)

    … targeting parameters and spend volumes–indicate a consistent 10 percent to 15 percent discount imparted to Snap Ads between user stories purchased at auction relative to the same media purchased at rate card prices. While 2016 may have been the year of growth, 2017 promises to be a year of change for marketers. Emerging trends in search focused…

    AllTwitterin Social Mobile Facebook- 29 readers -
  • Analytics and Data Will Change Social Media in 2017

    … As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain…

    AllTwitterin Social Facebook Twitter- 59 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 20 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … By David Cohen on Jan. 13, 2016 - 9:00 AM Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015. Nanigans found that its clients’ ad spending during the fourth quarter of 2015 was up 11 percent compared with the third quarter, which saw a 16…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • All Politics Is Data for 2016 and Beyond

    … The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online…

    Street Fightin Mobile- 12 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    … with 2013, to 12 hours and 28 minutes, with time spent on digital devices accounting for five hours and 46 minutes. When comparing percentage of U.S. digital ad spending with percentage of usage time, eMarketer found that: Video will take 15.9 percent of users’ time on digital devices but account for 11.7 percent of spending. Online radio…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
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