Ad Spending

  • Spending on Social Advertising Is On the Rise (Report)

    …, advertising spend soared 138 percent YoY. Clearly, advertisers see the value of meeting their audiences as they transition to more platforms and networks. 4C chief marketing officer Aaron Goldman told SocialTimes: Q4 was a strong quarter across the board for social and mobile advertising. Each of the major platforms saw growth, and we see that momentum…

    AllTwitterin Social Mobile Facebook- 25 readers -
  • Analytics and Data Will Change Social Media in 2017

    … are maturing both in terms of business models and technology. They are behaving much more like traditional media in their approach to advertising–paid media is becoming the prevalent model. In a world of abundance of distraction and entertainment all available on a supercomputer that everyone carries in their pocket–aka smartphone–user attention…

    AllTwitterin Social Facebook Twitter- 53 readers -
  • Digital Media Buying Demystified (Infographic)

    … from vendors and there is a lack of transparency in media buy pricing. 42 percent had complaints about the inability to optimize their digital marketing. Overall, the market needs more transparency, because marketers have a hard time seeing real return on investment. Ad buying also can appear as unnecessarily complex, and its processes may be turning marketers away. For insights into solving these problems, view the infographic below. …

    AllFacebookin Display EMail- 19 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … percent quarter-over-quarter lift. Video ads, dynamic product ads and carousel ads were also spotlighted by Nanigans for their strong performance during the period. Nanigans’ findings included: The number of advertisers using the Nanigans platform to manage dynamic product ad campaigns soared 210 percent during the quarter. Ad spending on carousel ads…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • All Politics Is Data for 2016 and Beyond

    … Davidsen speaking at last month’s Street Fight Summit All signs indicate rival campaigns are moving full steam ahead to outspend each other at both the national and local level, making political ad spending a sizable growth market next year. It’s forecast to reach $11.4 billion in 2016, up 20 percent from 2012, according to Borrell Associates. Add…

    Street Fightin Mobile- 8 readers -
  • REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

    Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.

    David Cohen/ AllFacebook- 5 readers -
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