Ad Spending

  • Spending on Social Advertising Is On the Rise (Report)

    … spending. 4C analyzed more than 900 brands and over $150 million in ad spending, and it found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend. Spending on Facebook grew even more, with a 74 percent YoY increase. On Instagram, which saw user numbers rise to more than 600 million last year…

    AllTwitterin Social Mobile Facebook- 29 readers -
  • Analytics and Data Will Change Social Media in 2017

    … available from major social channels is allowing advertisers to target and reach users with unsurpassed precision. The range of advertising options on major social channels is playing a pivotal role in helping to make 2017 a watershed year for marketing, when many expect that digital advertising spend will finally surpass TV ad spend for the first…

    AllTwitterin Social Facebook Twitter- 62 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 20 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … By David Cohen on Jan. 13, 2016 - 9:00 AM Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015. Nanigans found that its clients’ ad spending during the fourth quarter of 2015 was up 11 percent compared with the third quarter, which saw a 16…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic