Ad Targeting

  • Twitter and TV Superfans (Study)

    … shows. 60 percent credited Twitter and similar platforms with prodding them to tune in to new shows. Karp also provided the following tips for marketers: Reach these primed and passionate viewers using Twitter’s TV targeting to target specific shows and extend reach or frequency (increasing the number of times a person is exposed to your campaign…

    David Cohen/ AllTwitterin Social Twitter- 23 readers -
  • Get Comfortable With Using and Creating Visual Content

    …. The first major step in establishing a bank of visual content is to settle on a style, according to Venngage. And once you decide on a strategy or goal for the campaign–such as targeting a particular demographic or capturing views within a certain industry–you might seek inspiration from other successful campaigns. Consistent fonts, color palettes…

    AllFacebookin Social Content- 19 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 22 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and YouTube.” You cannot develop a successful online learning course in today’s market without a strong social media presence. Social media platforms like Facebook and LinkedIn will serve as your primary lead-generation channels. Begin building these profiles up well in advance of your launch date. Seek out endorsements Endorsements, especially…

    AllTwitterin Social Facebook Twitter YouTube- 13 readers -
  • Why B2B Advertisers Need Facebook

    … account for less than 20 percent of revenue. To sustain this growth, Facebook rolls out new targeting methods and ad formats faster than any other platform. Facebook emphasizes a seamless advertiser experience, most evident in lead ads, which has LinkedIn playing catch up. While LinkedIn auto-fills a user’s information when he or she clicks…

    AllFacebookin Social Facebook Retargeting- 27 readers -
  • Social Media Is Finally Growing Up

    … Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media…

    AllTwitterin Social Facebook Twitter- 36 readers -
  • Analytics and Data Will Change Social Media in 2017

    …. Social media is a must-have nowadays, and not a nice-to-have. I predict that it’s going to become a business-critical function within the next year or shortly afterward. We’ve been seeing the social media channels themselves mature in terms of the kind of advertising technology they offer. The targeting, flexibility and media buying options…

    AllTwitterin Social Facebook Twitter- 38 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … and partners to the consumer behind all of those screens. Berke also believes attribution will be super-important in 2017: When marketers see increased spend that doesn’t correlate to faster growth rates, they want to know why. This is because a lot of clicks are from people who would’ve converted anyway. For the next 50 percent of offline ad spend…

    AllTwitterin Google Facebook Twitter- 26 readers -
  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    …, provided some insights to SocialTimes in an email interview: As consumers spend more time on their devices, we’re receiving more signals, more data points, and over time, that means marketers can become far more probabilistic than they are today. Mobile targeting will improve dramatically, which means marketers can capitalize not just on the boost…

    AllFacebook- 21 readers -
  • Success Stories From Twitter’s Front Lines

    …. (That’s the power of data.) A leading beauty brand wanted to maximize brand awareness and preference during New York Fashion Week. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity. As a result, the brand achieved a CPM (cost per thousand…

    AllTwitterin Twitter- 17 readers -
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