Ad Targeting

  • Twitter and TV Superfans (Study)

    … shows. 60 percent credited Twitter and similar platforms with prodding them to tune in to new shows. Karp also provided the following tips for marketers: Reach these primed and passionate viewers using Twitter’s TV targeting to target specific shows and extend reach or frequency (increasing the number of times a person is exposed to your campaign…

    David Cohen/ AllTwitterin Social Twitter- 35 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 32 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … impressions they are serving to the wrong audiences. The odds that a 25-year-old is in the market for a baby stroller are considerably lower than those for a 35-year-old. Marketers are pouring hefty resources into defining their target audiences, and their campaigns should deliver ads to those segments they’ve picked. To begin to close this accuracy gap…

    AllTwitterin Facebook- 23 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 24 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … applications. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive…

    David Cohen/ Inside Facebookin Social Facebook- 34 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 23 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 41 readers -
  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    … for their licensed and original programming. A massive bidding war could erupt once NFL and Major League Baseball television contracts go up for grabs. Six years is a long time in the digital world, and no one knows what Facebook’s valuation will be in 2022. But there’s little doubt that it will be a strong contender for such deals. Facebook provides free…

    AllFacebookin Social Facebook Twitter- 32 readers -
  • Social Media Is Finally Growing Up

    … view into engagement-to-purchase potential represents an enormous opportunity, particularly considering the reach and frequency that are inherent to social media. As a result, brands can build more authentic relationships with properly targeted users. As content consumption habits continue to evolve, brands will need access to real-time social…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    …. Social media is a must-have nowadays, and not a nice-to-have. I predict that it’s going to become a business-critical function within the next year or shortly afterward. We’ve been seeing the social media channels themselves mature in terms of the kind of advertising technology they offer. The targeting, flexibility and media buying options…

    AllTwitterin Social Facebook Twitter- 55 readers -
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