Ad Targeting

  • LiveRamp Advances Data Identity Resolution in a Safe Place

    … The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview. The company’s data store is only two years old…

    Street Fight- 28 readers -
  • At Liftoff, a Classic Formula for Company Culture

    … A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned, and it might be the best Glassdoor rating of all the companies that have ever been featured on Street Culture since spring 2015. It’s just one metric measuring a formula of company values, employee sentiment…

    Street Fight- 21 readers -
  • Twitter and TV Superfans (Study)

    … that those superfans are more likely to buy products or services advertised during their favorite shows. Karp added that the combined effect of TV and Twitter led to a 9 percent greater impact on ad recall than that for campaigns that did not run promoted tweets. Findings of the research by Twitter, Vizeum and Dentsu Aegis Network included: Two…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Get Comfortable With Using and Creating Visual Content

    …. The first major step in establishing a bank of visual content is to settle on a style, according to Venngage. And once you decide on a strategy or goal for the campaign–such as targeting a particular demographic or capturing views within a certain industry–you might seek inspiration from other successful campaigns. Consistent fonts, color palettes…

    AllFacebookin Social Content- 36 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 28 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 25 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 29 readers -
  • Why B2B Advertisers Need Facebook

    … account for less than 20 percent of revenue. To sustain this growth, Facebook rolls out new targeting methods and ad formats faster than any other platform. Facebook emphasizes a seamless advertiser experience, most evident in lead ads, which has LinkedIn playing catch up. While LinkedIn auto-fills a user’s information when he or she clicks…

    AllFacebookin Social Facebook Retargeting- 49 readers -
  • Social Media Is Finally Growing Up

    … Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media…

    AllTwitterin Social Facebook Twitter- 50 readers -
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