Ad Targeting

    • What are all the Facebook Ad Targeting Options?

      Facebook users spend so much time and take so many actions online that the platform acquires hundreds of touch points and builds incredibly robust profiles that can be highly targeted. While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to be ...

      Douglas Karr/ Marketing Technology Blogin Social Paid Search- 18 readers -
  • Twitter and TV Superfans (Study)

    … How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post…

    David Cohen/ AllTwitterin Social Twitter- 31 readers -
  • Get Comfortable With Using and Creating Visual Content

    …. The first major step in establishing a bank of visual content is to settle on a style, according to Venngage. And once you decide on a strategy or goal for the campaign–such as targeting a particular demographic or capturing views within a certain industry–you might seek inspiration from other successful campaigns. Consistent fonts, color palettes…

    AllFacebookin Social Content- 25 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    …, I propose nailing down the basics this year with something as simple as improving age and gender targeting. Publishers, marketers and platforms will need to work closely together to make this happen. Next, with a solid foundation of accurate data, we can focus on harder problems, like packaging up insights to help target the people marketers need to reach. Matt Bruch heads up data and private marketplace for PCH/Media, Publishers Clearing House‘s ad solutions platform for digital media. Image courtesy of Shutterstock. …

    AllTwitterin Facebook- 18 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    … budgets and targeting to ad groups: Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives. Align campaign budgets with marketing initiatives: Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier…

    David Cohen/ AllTwitterin Social- 24 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 28 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 34 readers -
  • Social Media Is Finally Growing Up

    …. Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 40,000 of the biggest influencers on social media in sports and entertainment. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 43 readers -
  • Analytics and Data Will Change Social Media in 2017

    …. Social media is a must-have nowadays, and not a nice-to-have. I predict that it’s going to become a business-critical function within the next year or shortly afterward. We’ve been seeing the social media channels themselves mature in terms of the kind of advertising technology they offer. The targeting, flexibility and media buying options…

    AllTwitterin Social Facebook Twitter- 46 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 36 readers -
Get the top posts daily into your mailbox!
More from around the web