Ad Targeting

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … products, you have to create almost 1,000 different ads to reach those products to different people. With dynamic ads, you’re effectively creating one. Online furniture retailer Wayfair has been testing the ability to target dynamic ads based on users’ web activity, and director of marketing Jessica Jacobs told Johnson: We can automatically reach…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Social Media Is Finally Growing Up

    … and services through its channels. Compared with traditional broadcast and print media, social media is still very much in its infancy, but it’s growing up quickly–poised to become the most significant marketing channel for brands that want to engage in a meaningful, measurable way. And it couldn’t come at a more critical time. We’ve already…

    AllTwitterin Social Facebook Twitter- 32 readers -
  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    …, provided some insights to SocialTimes in an email interview: As consumers spend more time on their devices, we’re receiving more signals, more data points, and over time, that means marketers can become far more probabilistic than they are today. Mobile targeting will improve dramatically, which means marketers can capitalize not just on the boost…

    AllFacebook- 19 readers -
  • Success Stories From Twitter’s Front Lines

    … relevant visibility. The brand chose four unique sports with which to associate this particular subsidiary. The tactic worked quite well. A large insurance company wanted to drive new qualified form leads, and it included Twitter in its media mix. The key segment returned an especially notable lift, driving 25 percent more conversions than a holdout…

    AllTwitterin Twitter- 14 readers -
  • The Challenges of Using Facebook’s Canvas

    … Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … budgets. To truly leverage user data and insights, game marketers should look for holistic advertising solutions that offer access to both the buyer and seller side of industry, along with the technology to maximize ad spend. The integration of marketing activities enables advertisers to optimize audience targeting across multiple channels in real-time…

    Inside Facebookin Mobile- 9 readers -
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