Ad Targeting

    • LiveRamp Advances Data Identity Resolution in a Safe Place

      The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview.

      Street Fight- 28 readers -
  • At Liftoff, a Classic Formula for Company Culture

    … A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned, and it might be the best Glassdoor rating of all the companies that have ever been featured on Street Culture since spring 2015. It’s just one metric measuring a formula of company values, employee sentiment…

    Street Fight- 18 readers -
  • Twitter and TV Superfans (Study)

    …) to your broadcast plan. This helps ensure that ads you’re running on Twitter during TV programs are more effective. Consider flighting media to run during the entire week surrounding a particular show using Twitter’s TV targeting to find the most engaged audiences of the shows where your ads are airing. Media and entertainment brands can stoke…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 36 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … impressions they are serving to the wrong audiences. The odds that a 25-year-old is in the market for a baby stroller are considerably lower than those for a 35-year-old. Marketers are pouring hefty resources into defining their target audiences, and their campaigns should deliver ads to those segments they’ve picked. To begin to close this accuracy gap…

    AllTwitterin Facebook- 28 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 25 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 29 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Social Media Is Finally Growing Up

    … view into engagement-to-purchase potential represents an enormous opportunity, particularly considering the reach and frequency that are inherent to social media. As a result, brands can build more authentic relationships with properly targeted users. As content consumption habits continue to evolve, brands will need access to real-time social…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    … news stories to the American electorate. Social media is also being mentioned frequently as the major news and polling organizations come to grips with the fact that their predictions did not see a Trump victory as a serious possibility, while those monitoring the two campaigns on social media, like our own Socialbakers analysts, saw how much…

    AllTwitterin Social Facebook Twitter- 60 readers -
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