Ad Targeting

  • Twitter and TV Superfans (Study)

    … the conversation and convert potential or casual fans to superfans by giving them additional content and fueling the conversation on Twitter. Find and target superfans directly to amplify the spread of your marketing message. Their sharing behaviors mean your tweets travel further. Media and entertainment brands can tap into the influence network…

    David Cohen/ AllTwitterin Social Twitter- 25 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 21 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … on quality and accuracy. Companies with registration or single-sign-on processes will generally have much higher match rates across devices, which will, in turn, deliver better scale. Also, be sure to think about the value exchange between the publisher and its end-user. If the user has something to gain by signing up with accurate information, you can…

    AllTwitterin Facebook- 15 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 23 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 27 readers -
  • Why B2B Advertisers Need Facebook

    …. Here are four reasons why: Scale: Facebook is substantially larger than LinkedIn–1.79 billion monthly active users versus 106 million. Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on. Both platforms allow targeting based…

    AllFacebookin Social Facebook Retargeting- 29 readers -
  • Social Media Is Finally Growing Up

    … witnessed National Football League fans consuming games and ancillary content in unprecedented numbers via mobile devices and social platforms, often at the expense of traditional live broadcasts. Through the first quarter of the season, the NFL’s television ratings were down 11 percent from last year. However, according to MVPindex, the league’s overall…

    AllTwitterin Social Facebook Twitter- 40 readers -
  • Analytics and Data Will Change Social Media in 2017

    …. Social media is a must-have nowadays, and not a nice-to-have. I predict that it’s going to become a business-critical function within the next year or shortly afterward. We’ve been seeing the social media channels themselves mature in terms of the kind of advertising technology they offer. The targeting, flexibility and media buying options…

    AllTwitterin Social Facebook Twitter- 43 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 30 readers -
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