Ad Targeting Targeted Ads

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 20 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Why Hashtags Matter for Today’s Brands

    … like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…

    AllFacebookin Social- 15 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 27 readers -
  • Facebook Adds Ad-Targeting Options

    … Facebook recently added new options for ad targeting covering friends of certain groups and expats. Reader Or Fialkov of Fialkov Digital shared the screenshots below, illustrating the following new targeting options: Advertisers: Are these new targeting options helpful…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
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