Ad Targeting Targeted Ads

    • Facebook Customizable Push Campaigns for Apps Are Out of Beta

      Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.

      David Cohen/ AllTwitterin Social Facebook- 8 readers -
  • Why Hashtags Matter for Today’s Brands

    … The hashtag frenzy continues with no sign of abatement, from the mom posting those adorable pictures of the kids, to the millennial sharing every second and aspect of his or her daily life, to the small or large business trying to connect with new or existing audiences. Rarely is a photo, comment, opinion, quip, response, etc. posted on any…

    AllFacebookin Social- 8 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 11 readers -
  • Facebook Adds Ad-Targeting Options

    … Facebook recently added new options for ad targeting covering friends of certain groups and expats. Reader Or Fialkov of Fialkov Digital shared the screenshots below, illustrating the following new targeting options: Advertisers: Are these new targeting options helpful? …

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
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