Ad Targeting Targeted Ads

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … to engage your audience and ensures that your notifications are reaching them. On Android Nougat, your users can now directly interact with and reply from push notifications. This helps support engagement by keeping things simple and fast without the need to switch to another app. Finally, Ni advised interested developers to download and implement Facebook’s iOS or Android software-development kits, and to use the social network’s quick-start guide. Readers: What are your thoughts on push notifications? …

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Why Hashtags Matter for Today’s Brands

    … like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…

    AllFacebookin Social- 15 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 25 readers -
  • Facebook Adds Ad-Targeting Options

    … Facebook recently added new options for ad targeting covering friends of certain groups and expats. Reader Or Fialkov of Fialkov Digital shared the screenshots below, illustrating the following new targeting options: Advertisers: Are these new targeting options helpful…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
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