Ad Targeting Targeted Ads

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … “in the coming weeks,” Instagram said, adding that more direct-response options will follow “in the coming months.” In addition to the brands mentioned above, accommodations network Airbnb has been testing the sound-on format with its Trips on Airbnb series of 15-second videos aimed at connecting travelers with local experts by interest, and its global…

    David Cohen/ AllTwitterin Social- 29 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    …, without the need for coding each specific instance, and those cards can be customized with photos, emoji, GIFs, buttons and other elements, and Ni shared the following potential uses for those notifications: New features: in-app notifications are an eye-catching way to let people know about a new feature in your app–for example, if a ride sharing app…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Why Hashtags Matter for Today’s Brands

    … The hashtag frenzy continues with no sign of abatement, from the mom posting those adorable pictures of the kids, to the millennial sharing every second and aspect of his or her daily life, to the small or large business trying to connect with new or existing audiences. Rarely is a photo, comment, opinion, quip, response, etc. posted on any…

    AllFacebookin Social- 19 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 35 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic