Ad Tech

    • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

      Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.

      Street Fight- 25 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • How to protect yourself against ad fraud

    … in being too strict with these targeting segments is that you constrain your potential pool of inventory. So if delivery is a top priority, you might run into scaling issues. In that case, you may need to relax your tolerance level. Step 2: Use an ad verification vendor Ad verification vendors provide campaign metrics for advertisers, including…

    Ratko Vidakovic/ Marketing Landin Display How To's- 12 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 12 readers -
  • 5 Tools for Display Ad Creation and Distribution

    …, buying, execution, and optimization across multiple channels. 3. Celtra: Use existing audience data to improve ad creative. Celtra is a self-service solution for generating data-driven dynamic ad messaging. Using the audience data that many advertisers already have available, Celtra says it can improve brand messaging and make ads more…

    Stephanie Miles/ Street Fightin Display- 10 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … the current state of the industry, I find it hard to recommend self-service tech platforms for SMBs. Would you go to a self-service dentistry clinic? I didn’t think so.” (Yariv Drori, MultiView) 5. Reach customers in close proximity to competitors. “Across media in ad exchanges, about half of mobile inventory is location-aware. GPS information…

    Stephanie Miles/ Street Fight- 12 readers -
  • Dealmakers: Growth Hacking with Sales Automation Technology

    … with HubSpot’s Sidekick contact management tool for salespeople. Infusionsoft has money in the bank to expand its offering, thanks to its 2015 $55 million Series D round, led by Bain Ventures. Marketo acquired mobile app publisher Vessel in May. Vessel enables marketers to deliver experimental, targeted, and personalized content in their native apps…

    Street Fight- 19 readers -
  • Why Programmatic Advertising Fraud Exists

    … In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to discuss one of the biggest questions that arise around the topic of ad fraud: Why does it exist in the first place? As with most big problems, a combination of factors contributes to an environment…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
  • 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … 5 Tools Local Merchants Can Use to Segment In-Store Visitors November 5, 2015 by Stephanie Miles Leave a Comment Filed Under: Features Loyal customers are incredibly valuable to local merchants, and not just for the reasons you might expect. Repeat customers spend an average of 33 percent more on each trip than first-time visitors…

    Stephanie Miles/ Street Fight- 14 readers -
  • Zenchef CEO: The Restaurant Tech Sector Is Booming

    … French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun and his team…

    Street Fightin EMail- 14 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 26 readers -
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