Ad Tech

    • JustPremium CEO Details Industry Campaign Against Ads That Users Hate

      We know what kind of ads Internet users hate. Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.

      Tom Grubisich/ Street Fight- 10 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 14 readers -
  • Header bidding: What marketers need to know

    … is the most important advancement in ad tech since the introduction of real-time bidding. In the early days of RTB, publishers were hesitant to adopt it. They feared it would cannibalize their direct sales or introduce downward pricing pressure, which impeded the adoption of programmatic ad technology. As a result, marketers only had programmatic access…

    Ratko Vidakovic/ Marketing Landin Display- 34 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 46 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 24 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … that their inventory is clean. The Role Of Supply-Side Platforms Once we move from the publishers to the ad tech players, things get a little tricky. This is where many people get tripped up, so bear with me as I explain. Back in the day, we had ad networks. Ad networks worked with both publishers and advertisers. By doing so, they were able to manually…

    Ratko Vidakovic/ Marketing Landin Display- 41 readers -
Get the top posts daily into your mailbox!