Ad Tech

  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … tests.” inMarket does measure the company’s culture, holding frequent feedback sessions with employees about what it needs to improve. Heinzinger has been with inMarket since the beginning, helping the company launch in 2010. Since then, its growth has accelerated and inMarket now employs about 60 people, a 100% increase over this time last year…

    Street Fight- 33 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … countries. Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program. SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post: We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving…

    David Cohen/ AllFacebookin Social Content- 15 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 13 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 28 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 13 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 12 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … the current state of the industry, I find it hard to recommend self-service tech platforms for SMBs. Would you go to a self-service dentistry clinic? I didn’t think so.” (Yariv Drori, MultiView) 5. Reach customers in close proximity to competitors. “Across media in ad exchanges, about half of mobile inventory is location-aware. GPS information…

    Stephanie Miles/ Street Fight- 13 readers -
  • Dealmakers: Growth Hacking with Sales Automation Technology

    … with HubSpot’s Sidekick contact management tool for salespeople. Infusionsoft has money in the bank to expand its offering, thanks to its 2015 $55 million Series D round, led by Bain Ventures. Marketo acquired mobile app publisher Vessel in May. Vessel enables marketers to deliver experimental, targeted, and personalized content in their native apps…

    Street Fight- 21 readers -
  • Why Programmatic Advertising Fraud Exists

    … In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to discuss one of the biggest questions that arise around the topic of ad fraud: Why does it exist in the first place? As with most big problems, a combination of factors contributes to an environment…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … plan costs $19.90 per month. 3. Troglo: Learn about the behavior and purchasing patterns of repeat visitors. Troglo uses customer segmentation to increase the relevancy of the news, promotions, and messages that businesses send out. According to Troglo, 40 percent of daily café customers connect to free Wi-Fi. Merchants in a variety of industries…

    Stephanie Miles/ Street Fight- 18 readers -
  • Zenchef CEO: The Restaurant Tech Sector Is Booming

    … French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun and his team…

    Street Fightin EMail- 17 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 29 readers -
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