Ad Tech

    • Header bidding: What marketers need to know

      In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers.

      Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … of communications. In the data-driven mobile and digital world, old techniques such as print ads or “spray and pray” marketing don’t work anymore. Now, analytics are king. “Everything is measurable,” Heinzinger says. “Everything goes through A/B testing to help us understand what works and what doesn’t. If it’s not working, move on. If it’s working, do more…

    Street Fight- 37 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 17 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 13 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 32 readers -
  • The Marketing Automation Mandate

    … at his desk. The Technology Cycle In any technology cycle, highly trained specialists are required to operate the technology until it evolves to include tools that allow novices to serve themselves. Financial modeling and data analytics are examples of this; online publishing tools is another. Technology has a tendency to democratize access, removing…

    Relevance- 14 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 14 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … and mobile devices. Programmatic audience-based buying with full transparency gives insight into pricing, sites, and tactics, allowing the small business owner to know what works, why, and how much it costs.” (Paul Dean, DataXu) 2. Take advantage of contextual targeting. “The rise of programmatic has ushered in the era of audience-based…

    Stephanie Miles/ Street Fight- 14 readers -
  • Dealmakers: Growth Hacking with Sales Automation Technology

    … from Foundry Group, Google Ventures, and others. Yesware continues to grow market share (700,000 users according to its site) and draw funding support because of its focus on tight integrations with widely adopted business tools. And, just this past week, Constant Contact was acquired by Endurance International Group Holdings in a cash deal…

    Street Fight- 22 readers -
  • Why Programmatic Advertising Fraud Exists

    … In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to discuss one of the biggest questions that arise around the topic of ad fraud: Why does it exist in the first place? As with most big problems, a combination of factors contributes to an environment…

    Ratko Vidakovic/ Marketing Landin Display- 25 readers -
  • 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … 5 Tools Local Merchants Can Use to Segment In-Store Visitors November 5, 2015 by Stephanie Miles Leave a Comment Filed Under: Features Loyal customers are incredibly valuable to local merchants, and not just for the reasons you might expect. Repeat customers spend an average of 33 percent more on each trip than first-time visitors…

    Stephanie Miles/ Street Fight- 20 readers -
  • Zenchef CEO: The Restaurant Tech Sector Is Booming

    … French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun and his team…

    Street Fightin EMail- 18 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -
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