Ad Tech

  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 11 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    …. • Suppliers, such as ad exchanges (or SSPs), vetting all publishers on their platforms. • Ad-buying platforms (DSPs) proactively monitoring and blocking low-quality inventory. • Marketers utilizing their own tools as a last line of defense. Unfortunately, we don’t live in a perfect world, and not all participants are carrying their respective load…

    Ratko Vidakovic/ Marketing Landin Display- 25 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 12 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 10 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … with the big players,” explains Ratko Vidakovic, vice president of programmatic at Centro. “If used intelligently by combining efficient and effective tactics like hyperlocal mobile targeting, retargeting, and contextual targeting, great results can be achieved with a very modest investment.” Here are six strategies that small and medium-sized businesses…

    Stephanie Miles/ Street Fight- 12 readers -
  • Dealmakers: Growth Hacking with Sales Automation Technology

    … without pushing app store updates. Act-On, with $72 million raised over five rounds, needs to grow its installed base. An acquisition may be the most expedient way to get more SMBs on its platform. The latest crop of sales automation firms could very well extend their reach into loyalty marketing. There’s a natural connection with sales…

    Street Fight- 17 readers -
  • Why Programmatic Advertising Fraud Exists

    … a strong position from Mr. Thompson, I’m not sure I agree that programmatic is a dead end, but I do agree with the latter sentiment around incentives. What Thompson is referring to here is that in programmatic advertising, and ad tech in general, almost everyone makes their money on volume and transactions. In other words, the age-old CPM pricing model…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … 5 Tools Local Merchants Can Use to Segment In-Store Visitors November 5, 2015 by Stephanie Miles Leave a Comment Filed Under: Features Loyal customers are incredibly valuable to local merchants, and not just for the reasons you might expect. Repeat customers spend an average of 33 percent more on each trip than first-time visitors…

    Stephanie Miles/ Street Fight- 14 readers -
  • Zenchef CEO: The Restaurant Tech Sector Is Booming

    … French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun and his team…

    Street Fightin EMail- 14 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety, because it essentially poisons everything else if left unchecked. With respect to sizing the impact of ad fraud, this excerpt from AdExchanger provides a guesstimate: The Association of National…

    Ratko Vidakovic/ Marketing Landin Display- 25 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. According to a survey of 500 SMBs conducted by Street Fight, only 34% of merchants are trying to determine where every lead…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
Get the top posts daily into your mailbox!
More from around the web