Ad Tech

  • JustPremium CEO Details Industry Campaign Against Ads That Users Hate

    … We know what kind of ads Internet users hate. Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better…

    Tom Grubisich/ Street Fight- 10 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to a March 2017 comScore study, not including digital desktop time such as during the workday. The mobile time spent is often filling time for the consumer – during a commute, waiting for a friend or a phone call or an elevator. To access that time, Staas says, companies need richer data. “We use location data as a foundational signal, but we do a lot…

    Street Fight- 14 readers -
  • Header bidding: What marketers need to know

    … is the most important advancement in ad tech since the introduction of real-time bidding. In the early days of RTB, publishers were hesitant to adopt it. They feared it would cannibalize their direct sales or introduce downward pricing pressure, which impeded the adoption of programmatic ad technology. As a result, marketers only had programmatic access…

    Ratko Vidakovic/ Marketing Landin Display- 35 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … keyboards would last. It was a pretty amazing time to be in the industry. Now, if you look at where we are now with proximity marketing, it’s no longer in companies’ innovative budgets. It’s a core part of mobile and digital advertising programs.” April Nowicki is a Street Fight contributor. …

    Street Fight- 46 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … countries. Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program. SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post: We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • How to protect yourself against ad fraud

    … demand-side platform (DSP). This data comes from providers like comScore, Integral Ad Science and others. The great part about these segments is that they are “pre-bid.” This means that you avoid the fraud altogether, at the outset, instead of reacting and filtering it out after you’ve bought the impressions. The cost of these contextual segments…

    Ratko Vidakovic/ Marketing Landin Display How To's- 25 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … that their inventory is clean. The Role Of Supply-Side Platforms Once we move from the publishers to the ad tech players, things get a little tricky. This is where many people get tripped up, so bear with me as I explain. Back in the day, we had ad networks. Ad networks worked with both publishers and advertisers. By doing so, they were able to manually…

    Ratko Vidakovic/ Marketing Landin Display- 42 readers -
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