Ad-Tech

  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 30 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … media buying platforms. Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least 1 million QPS. At the same time, if a platform is lacking in ad-exchange integrations, companies will compensate by integrating BidSwitch and tapping into the missing supply…

    Marketing Technology Blog- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … media buying platforms. Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least 1 million QPS. At the same time, if a platform is lacking in ad-exchange integrations, companies will compensate by integrating BidSwitch and tapping into the missing supply…

    Marketing Technology Blog- 29 readers -
  • Why We May Be Thinking About Chatbots All Wrong

    … are easy. Conversations are hard.” In the race for creating tech with personality, businesses seem stuck on naming their bots after anything other than a tool. Anna. Gigi. Facebook even has a bartender bot named Shaky. But chatbots don’t care what we call them, and, let’s face it, expressing our trust in AI impacts my comfort, not their effectiveness…

    The Content Strategist- 29 readers -
  • Inside The Washington Post’s Quest to Fix Ad Tech

    … Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. But The Washington Post is taking a different approach. Rather than eschewing ad tech, it’s attempting to build better ad tech, which…

    Dillon Baker/ The Content Strategistin Display- 33 readers -
  • How One Man Did the Impossible: Make Ad-Tech Jargon Fun

    … The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community. They want to speak…

    The Content Strategistin How To's- 11 readers -
Get the top posts daily into your mailbox!