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Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable.
… to use recruiting software as her content management system, repurposing GreenHouse as a whole CMS. It’s unclear what Carson and Trump are using to power their content, although source code indicates that Carson may be using HubSpot (marketing automation) for his content in addition to email marketing. It’s entirely possible that Trump’s website…
… The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community. They want to speak…