Ad-Tech

  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 29 readers -
  • Why We May Be Thinking About Chatbots All Wrong

    … are easy. Conversations are hard.” In the race for creating tech with personality, businesses seem stuck on naming their bots after anything other than a tool. Anna. Gigi. Facebook even has a bartender bot named Shaky. But chatbots don’t care what we call them, and, let’s face it, expressing our trust in AI impacts my comfort, not their effectiveness…

    The Content Strategist- 30 readers -
  • Inside The Washington Post’s Quest to Fix Ad Tech

    … Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. But The Washington Post is taking a different approach. Rather than eschewing ad tech, it’s attempting to build better ad tech, which…

    Dillon Baker/ The Content Strategistin Display- 33 readers -
  • How One Man Did the Impossible: Make Ad-Tech Jargon Fun

    … The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community. They want to speak…

    The Content Strategistin How To's- 11 readers -
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