Ad Technology

    • Header bidding: What marketers need to know

      In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers.

      Ratko Vidakovic/ Marketing Landin Display- 23 readers -
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