Ad Testing

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … hands. Or is it? This is where our bad luck takes a turn: There are a few solutions to this issue. Ad customizers: We’ve discussed how one might utilize ad customizers to add product details or geographic specificity in text ads. But the secret hack of ad customizers is being able to create an ad specific to a user’s device. By doing…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 8 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 15 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    …! Blindly following the stats is a mistake and can cost you and your clients the two things businesses never have enough of – time and money. You can’t just rely on stats – you have to use your brain! The programs that analyze your stats and determine that your experiments have reached statistical significance are written to tell you if your tests…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Looking Forward To AdWords Ad Customizers

    … with a single ad. How It Works The ad set up is extremely similar to other forms of dynamic parameter insertion. Rather than use a script or the API, these ads will pull parameters from a spreadsheet uploaded into the new business data section of AdWords. Using special functions to target your data source, you can easily find ways to unroll these ads…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 15 readers -
  • Ad Testing Scenarios For Low-Converting Campaigns

    Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens when we can't conclude a test because the campaign does not get enough conversions? Do we conclude tests early without significant data or do we try to wait it out? In most situations, we extend the timeline.

    Kristina Mclane/ PPC Hero- 13 readers -