Ad Testing

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with a whole new set of messaging characters. And sure, we’re seeing an average CTR lift of 40% or more. And of course we may have seen improved quality scores from our access to so much more relevancy within our ads. But we’re still mad folks. Why, you ask? Because they seriously messed with our ad testing. For years we’ve shared tips on how…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 19 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … marketers begin PPC advertising and split testing, and do not understand what a true split test is. They take past data, insert it into an excel sheet, and declare a winner based on the statistical significance. While yes, the excel sheet is telling you the test has concluded – it was not run under the right conditions for the data to be valid. Disregard…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Looking Forward To AdWords Ad Customizers

    … In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 16 readers -
  • Ad Testing Scenarios For Low-Converting Campaigns

    … extend the timeline. For questions of when to pause a keyword or add negatives, we open the timeframe to incorporate 90 days or 120 days. However, ad testing is a little more complicated. In most campaigns, ad testing can run for 30-60 day intervals, but if the campaign only gets ten conversions in 60 days, it may not be enough data to conclude…

    Kristina Mclane/ PPC Heroin Paid Search- 13 readers -