Ad Testing

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • The Art Of Paid Search Promotional Copy

    … the automated rules and scripts associated with running promotional ads. Ad Copy If I’ve said it once, I’ve said it a thousand times – You should always be testing your ad copy. Promotions are no different. Yes, you want to resonate with your users in the clearest and most concise way. But no, you don’t have to abandon the opportunity to find out…

    Carrie Albright/ PPC Hero- 18 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … have mathematically concluded to the standards set by the programmer. They do not tell you what your stats mean, or even if you ran a valid split test. This can lead your stats to “trick” you into thinking you have valid and completed split tests when the reality is anything but. If you plan on having a successful split testing program, you need…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Looking Forward To AdWords Ad Customizers

    … the increased control and hopefully the increased performance as well. Even on the off chance that the customized ads only provide a 5% boost to CTR, if that was applied across an entire account, it could be huge. How are you planning to utilize the customizers? I know the managers at Hanapin will be heavily utilizing the countdown functionality. Do you have anything special in mind or should we be prepared for a massive influx of countdown ads across the world? …

    Jacob Fairclough/ PPC Heroin Paid Search Google- 16 readers -
  • Ad Testing Scenarios For Low-Converting Campaigns

    … extend the timeline. For questions of when to pause a keyword or add negatives, we open the timeframe to incorporate 90 days or 120 days. However, ad testing is a little more complicated. In most campaigns, ad testing can run for 30-60 day intervals, but if the campaign only gets ten conversions in 60 days, it may not be enough data to conclude…

    Kristina Mclane/ PPC Heroin Paid Search- 13 readers -