Ad Testing

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … the benefits of meeting our users through colorful, relevant emoticons, they were removed from the running. All lighthearted impact aside, the loss of mobile preferred ads has been the most significant loss in the appearance of expanded text ads. Where we once were able to create a text ad and select the mobile preference to indicate that this ad should…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 20 readers -
  • The Art Of Paid Search Promotional Copy

    … and bookings for this trip. These campaigns would be created solely for promotional periods. Once the promo wraps, we pause the campaigns. Another approach is to simply fold your promotional ad copy into your existing campaigns. Consider it just a new round of ads to be rotated through, only to be paused once the promotion has concluded. The content…

    Carrie Albright/ PPC Hero- 26 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … have mathematically concluded to the standards set by the programmer. They do not tell you what your stats mean, or even if you ran a valid split test. This can lead your stats to “trick” you into thinking you have valid and completed split tests when the reality is anything but. If you plan on having a successful split testing program, you need…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Looking Forward To AdWords Ad Customizers

    … with a single ad. How It Works The ad set up is extremely similar to other forms of dynamic parameter insertion. Rather than use a script or the API, these ads will pull parameters from a spreadsheet uploaded into the new business data section of AdWords. Using special functions to target your data source, you can easily find ways to unroll these ads…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 16 readers -
  • Ad Testing Scenarios For Low-Converting Campaigns

    … extend the timeline. For questions of when to pause a keyword or add negatives, we open the timeframe to incorporate 90 days or 120 days. However, ad testing is a little more complicated. In most campaigns, ad testing can run for 30-60 day intervals, but if the campaign only gets ten conversions in 60 days, it may not be enough data to conclude…

    Kristina Mclane/ PPC Heroin Paid Search- 15 readers -
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