Ad Testing

  • Why IF Function Ads Need To Be In Your Testing Rotation

    … to the static nature of expanded text ads. Perhaps in a push to further automate the PPC landscape, the system is set up to favor dynamic ads? Only further testing would help answer this question. IF Ads vs. Expanded Text Ads This analysis led me to further investigate IF function ad performance in relation to expanded text ad performance. Were…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with a whole new set of messaging characters. And sure, we’re seeing an average CTR lift of 40% or more. And of course we may have seen improved quality scores from our access to so much more relevancy within our ads. But we’re still mad folks. Why, you ask? Because they seriously messed with our ad testing. For years we’ve shared tips on how…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 23 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 30 readers -
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