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  • 3 Things to Consider with Google Text Ad Changes

    … expanded text ads are new doesn’t mean they’ll outperform your old ads right off the bat. Run your new ETAs alongside old ads. If your standard ads are outperforming ETAs, take a look at which messaging strategies are working and adapt those in the ETA format. 3. Start thinking about the holidays The holiday season is a huge revenue driver in search…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 24 readers -
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