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  • 3 Things to Consider with Google Text Ad Changes

    … expanded text ads are new doesn’t mean they’ll outperform your old ads right off the bat. Run your new ETAs alongside old ads. If your standard ads are outperforming ETAs, take a look at which messaging strategies are working and adapt those in the ETA format. 3. Start thinking about the holidays The holiday season is a huge revenue driver in search…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 9 readers -
  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -