Ad Text Tips

  • Bing Ads Announces End of Standard Text Ads

    … This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in an account…

    BoostBlog- 16 readers -
  • 5 Tips for Making Your Content Mobile-Friendly

    … create, refresh, and manage compelling ad creative at scale. Our vast and skilled network of more than 1,000 experienced writers and designers helps create, test, and optimize your ads – for both text and image formats – across all digital channels (search, social, and display). Talk to us today to see how we can help you stay nimble and mobile. The post 5 Tips for Making Your Content Mobile-Friendly appeared first on Boost Blog. …

    BoostBlogin Content- 12 readers -
  • Expanded Text Ads: How to Get 620 Characters

    … The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you…

    Karen Amundson/ BoostBlogin Paid Search How To's- 18 readers -
  • 5 Tips for Making Your Blog Post SEO-Friendly

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for improving your SEO…

    Sarah Burns/ BoostBlogin SEO Content- 15 readers -
  • Google to launch Expanded Text Ads across all devices

    … fifteen years ago: Expanded Text Ads. New Expanded Text Ads provide more ad space so advertisers can showcase more about their products and services to their audience. Google reports that some advertisers have seen up to 20% increase in click-through rates compared to the current text ads. Here’s what’s changing: What it Means for Advertisers: First…

    BoostBlogin Display Google- 21 readers -
  • 5 Tips for Writing Digital Ads that Compel Users to Buy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing compelling…

    BoostBlog- 16 readers -
  • 5 Tips for Writing Great Twitter Posts

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing great…

    Sarah Burns/ BoostBlogin Social- 22 readers -
  • “Happy Accidents” with Mobile Banner Ads

    … they felt “frustrated” (45%), and 22% saying they were “angry.” Why not quell that anger (and ease that annoyance and frustration) by offering banner ads that are actually interesting, compelling, and creative? We recently authored a blog post sharing five tips for writing better banner ad copy. You can view those tips here, and get more…

    BoostBlog- 18 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 20 readers -
  • Win of the Week: When Deal Sweeteners Become Deal Makers

    … The official first day of spring was March 20th. With spring in bloom, how can you spruce up your ad copy? We share tips with you here. This week we compare two ads for baby cradles. Take a look at the competing ads below, and guess which ad won. Picked your winner? Good. Now take a ballpark guess at how much the winning ad improved Click…

    Sarah Burns/ BoostBlog- 19 readers -
  • 5 Great Ad Writing Tips From Industry Legend David Ogilvy

    … awards or secure laughs, love, or “likes.” Make sure you understand not just who your advertiser is talking to, but what the advertiser wants to accomplish with the ad. And create it accordingly. Here at Boost Media, we can’t ensure that any Ogilvy acolytes will be available to help you design, write and optimize your digital ads. But we can guarantee…

    BoostBlog- 16 readers -
  • Win of the Week – Add Some Psychology to Those Keywords

    … comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week – Add Some Psychology to Those Keywords appeared first on Boost Blog. …

    Sarah Burns/ BoostBlog- 16 readers -