Ad Texts

  • Top 10 Reasons Why Your Ads Aren’t Showing in Google

    … August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad…

    PPC Heroin Paid Search Google- 16 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … Your Account Settings When Dayparting One final lesson to keep in mind is the time zone setting of your account. If you’re running campaigns in multiple countries don’t forget that your ad scheduling is based on the parent account settings. Make sure to account for these time differences when creating your dayparting strategy. Concluding Thoughts…

    PPC Heroin Paid Search- 18 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 23 readers -
  • 5 Tips For The Travel PPC Marketer

    … competitors you will have the ability to customize your ad copy to focus on what makes you stand out among them. The last thing you want is to miss the mark and their ad copy to contain a feature that ranks them above you. Take the following chart for example. To me, the most important aspect of knowing your competitors is finding out what…

    PPC Heroin Paid Search- 23 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … January 4, 2017 We all need that friend to lean on from time to time, and there is no difference when it comes to a highly active ecommerce PPC account. A plethora of deals and promotions come and go throughout the year, especially around the holidays. During these hectic times, it is easy to spread account initiatives too thin. In this post…

    PPC Heroin Paid Search- 37 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with. Factor this into the many other aspects of a text ad test and we’re suddenly moving into exponential testing. To follow this, the idea of emojis in ads was given and quickly taken away. Although this is concept is a delicate one, we certainly read of the success some were seeing with these little guys. But before many of us could reap…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • The Art Of Paid Search Promotional Copy

    … the automated rules and scripts associated with running promotional ads. Ad Copy If I’ve said it once, I’ve said it a thousand times – You should always be testing your ad copy. Promotions are no different. Yes, you want to resonate with your users in the clearest and most concise way. But no, you don’t have to abandon the opportunity to find out…

    Carrie Albright/ PPC Hero- 29 readers -