Ad Texts

    • ETAs Ruined My Ad Tests (& How We Can Overcome This)

      October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters.

      Carrie Albright/ PPC Heroin Paid Search SEO How To's- 6 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 12 readers -
  • Stop Using The Same Headline

    … Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…

    Adam Lundquist/ PPC Heroin Paid Search- 13 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 6 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … cost per acquisition in a PPC account. Remarketing: This tactic could actually be placed in the offense category because remarketing helps grow volume by marketing back to prospects who have already visited your landing pages. I choose to place remarketing in the defense category because of its ability to convert clicks that could be previously…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • Determining The Most Impactful Ad Types

    …! Social Ads Social platforms such as Facebook, Twitter and LinkedIn are becoming increasingly significant. According to the survey, 57% fewer people said that social ads were unimportant compared to 2013. Important Factors With Social Ads Content: Reframe content to suit your audience. Each time you post a piece of content slightly reframe…

    PPC Heroin Social Paid Search Display Twitter- 5 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … marketers begin PPC advertising and split testing, and do not understand what a true split test is. They take past data, insert it into an excel sheet, and declare a winner based on the statistical significance. While yes, the excel sheet is telling you the test has concluded – it was not run under the right conditions for the data to be valid. Disregard…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • Looking Forward To AdWords Ad Customizers

    In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad customizers over the coming weeks.

    Jacob Fairclough/ PPC Hero- 13 readers -
  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • AdWords Rolls Out Customized Creatives

    …. – Let’s say you have a 24-hour online sale taking place for a certain product. You can put this information into the Business Data feed and then set up your ads to change accordingly throughout the day in real-time. The example below shows an ad for a television. To Optimize Workflow – The amount of time you put into writing ad copy can go down…

    Jacob Brown/ PPC Heroin Paid Search Google- 9 readers -
  • Overcoming AdWords Trademark And Disapproval Issues

    … doesn’t use my branded terms in his ad copy, everything is OK. The issue arises when my competitor uses my brand term in his copy. If the advertiser does not have authorization from the trademark owner, there is a problem. First ask, is your brand term trademarked? If you answered no, you will most likely have to address this issue first. If you…

    Kristina Mclane/ PPC Heroin Paid Search Google- 8 readers -
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