Ad Texts

    • Top 10 Reasons Why Your Ads Aren’t Showing in Google

      August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results.

      PPC Heroin Paid Search Google- 16 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … May 15, 2017 I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a “soon-to-graduate higher schooler with senioritis.” Furthermore, my PPC international…

    PPC Heroin Paid Search- 18 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 20 readers -
  • 5 Tips For The Travel PPC Marketer

    … January 20, 2017 If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you…

    PPC Heroin Paid Search- 23 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … January 4, 2017 We all need that friend to lean on from time to time, and there is no difference when it comes to a highly active ecommerce PPC account. A plethora of deals and promotions come and go throughout the year, especially around the holidays. During these hectic times, it is easy to spread account initiatives too thin. In this post…

    PPC Heroin Paid Search- 37 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 29 readers -
  • Stop Using The Same Headline

    … Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…

    Adam Lundquist/ PPC Heroin Paid Search- 20 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 8 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 7 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 13 readers -
  • Determining The Most Impactful Ad Types

    …: At the core of PPC, advertisers bid on keywords that correlate back to what users search. Different bids will help determine which position your ads will appear on the search engine results page. Ad Extensions: These extensions allow for text ads to occupy additional real estate. A benefit of utilizing extensions is that they can now help improve…

    PPC Heroin Social Paid Search Display Twitter- 10 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … those stats! A true split test means that the variables run at the same time and under the same circumstances. If you have an ad “a” running for one week, followed by ad “b” running the week after – then your split test has been compromised. The world changes quickly and the events, situations, and competitor ads that influence your experiment…

    Adam Lundquist/ PPC Hero- 5 readers -
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