Ad Texts

  • 5 Tips For The Travel PPC Marketer

    … January 20, 2017 If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you…

    PPC Heroin Paid Search- 16 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    …. For the sake of this post, I will continue as if we are using two versions. At this point, your template structure should look similar to this: Once you make it to this step, the hard part is over! You now will need to add the necessary column headings to create an Expanded Text Ad. I find it best to have them in this order, starting in Column…

    PPC Heroin Paid Search- 25 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 18 readers -
  • Stop Using The Same Headline

    … Headlines Top 3 results for the search query DUI Lawyer (in Boston) The headline is the first element of your ad a user sees, takes up the most space, and is one of (if not the) most important pieces of ad copy. And yet, for a long time I followed best practice and regurgitated back the same search query the user typed. I did this because…

    Adam Lundquist/ PPC Heroin Paid Search- 16 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … ad, it will default to a 5-day countdown. Your ads will not run unless you have a plain-Jane standard text ad running at the same time. Manual creation If you’re uploading many of the same ad, such as a countdown to a major shopping season, your ads can be added directly through the AdWords user interface using a Description Line 1 message…

    Carrie Albright/ PPC Hero- 8 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • Determining The Most Impactful Ad Types

    …: At the core of PPC, advertisers bid on keywords that correlate back to what users search. Different bids will help determine which position your ads will appear on the search engine results page. Ad Extensions: These extensions allow for text ads to occupy additional real estate. A benefit of utilizing extensions is that they can now help improve…

    PPC Heroin Social Paid Search Display Twitter- 6 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … those stats! A true split test means that the variables run at the same time and under the same circumstances. If you have an ad “a” running for one week, followed by ad “b” running the week after – then your split test has been compromised. The world changes quickly and the events, situations, and competitor ads that influence your experiment…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • Looking Forward To AdWords Ad Customizers

    … In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 16 readers -
  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
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