Ad Texts

    • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

      March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network.

      PPC Heroin Paid Search- 13 readers -
  • 5 Tips For The Travel PPC Marketer

    … are several variants that can be capitalized on in PPC to target just the right users. They are as follows: Income Demographics: age/gender Geographic location Customer Match Similar Audience targeting Keyword targeting Domain targeting While you have all of the above options, it’s best to know your PPC indicators before creating a granular audience…

    PPC Heroin Paid Search- 17 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … January 4, 2017 We all need that friend to lean on from time to time, and there is no difference when it comes to a highly active ecommerce PPC account. A plethora of deals and promotions come and go throughout the year, especially around the holidays. During these hectic times, it is easy to spread account initiatives too thin. In this post…

    PPC Heroin Paid Search- 26 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … hands. Or is it? This is where our bad luck takes a turn: There are a few solutions to this issue. Ad customizers: We’ve discussed how one might utilize ad customizers to add product details or geographic specificity in text ads. But the secret hack of ad customizers is being able to create an ad specific to a user’s device. By doing…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • The Art Of Paid Search Promotional Copy

    …. Fancy Ad-Writing Now that you’ve begun planning just how you’ll approach your sale or promotion, but before you’ve run off to start creating your copy, allow me to leave you with a few fun tools. Google has outdone itself in the past year when it comes to ad features. The creation of ad customizers has allowed us to add the finest of details…

    Carrie Albright/ PPC Hero- 19 readers -
  • Stop Using The Same Headline

    … Headlines Top 3 results for the search query DUI Lawyer (in Boston) The headline is the first element of your ad a user sees, takes up the most space, and is one of (if not the) most important pieces of ad copy. And yet, for a long time I followed best practice and regurgitated back the same search query the user typed. I did this because…

    Adam Lundquist/ PPC Heroin Paid Search- 16 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 8 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • Determining The Most Impactful Ad Types

    …: At the core of PPC, advertisers bid on keywords that correlate back to what users search. Different bids will help determine which position your ads will appear on the search engine results page. Ad Extensions: These extensions allow for text ads to occupy additional real estate. A benefit of utilizing extensions is that they can now help improve…

    PPC Heroin Social Paid Search Display Twitter- 7 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good at math and began…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • Looking Forward To AdWords Ad Customizers

    … In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 16 readers -
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