Ad Texts

    • 5 Lessons Learned From Running International PPC Accounts

      May 15, 2017 I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a “soon-to-graduate higher schooler with senioritis.

      PPC Heroin Paid Search- 14 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … are examples of the different responsive ad formats created from an automatically updated standard text ad in a Remarketing for Display campaign. The stock image is not completely irrelevant since this ad is for a publishing company, but the sizing of the image does not fit with the image ad format or first native ad format examples. Another…

    PPC Heroin Paid Search- 15 readers -
  • 5 Tips For The Travel PPC Marketer

    … are several variants that can be capitalized on in PPC to target just the right users. They are as follows: Income Demographics: age/gender Geographic location Customer Match Similar Audience targeting Keyword targeting Domain targeting While you have all of the above options, it’s best to know your PPC indicators before creating a granular audience…

    PPC Heroin Paid Search- 20 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    …. For the sake of this post, I will continue as if we are using two versions. At this point, your template structure should look similar to this: Once you make it to this step, the hard part is over! You now will need to add the necessary column headings to create an Expanded Text Ad. I find it best to have them in this order, starting in Column…

    PPC Heroin Paid Search- 31 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 19 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 24 readers -
  • Stop Using The Same Headline

    … Headlines Top 3 results for the search query DUI Lawyer (in Boston) The headline is the first element of your ad a user sees, takes up the most space, and is one of (if not the) most important pieces of ad copy. And yet, for a long time I followed best practice and regurgitated back the same search query the user typed. I did this because…

    Adam Lundquist/ PPC Heroin Paid Search- 18 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … ad, it will default to a 5-day countdown. Your ads will not run unless you have a plain-Jane standard text ad running at the same time. Manual creation If you’re uploading many of the same ad, such as a countdown to a major shopping season, your ads can be added directly through the AdWords user interface using a Description Line 1 message…

    Carrie Albright/ PPC Hero- 8 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • How Football Shaped My Philosophy Regarding PPC

    PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy.

    Jeff Baum/ PPC Hero- 10 readers -
  • Determining The Most Impactful Ad Types

    …: At the core of PPC, advertisers bid on keywords that correlate back to what users search. Different bids will help determine which position your ads will appear on the search engine results page. Ad Extensions: These extensions allow for text ads to occupy additional real estate. A benefit of utilizing extensions is that they can now help improve…

    PPC Heroin Social Paid Search Display Twitter- 8 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … those stats! A true split test means that the variables run at the same time and under the same circumstances. If you have an ad “a” running for one week, followed by ad “b” running the week after – then your split test has been compromised. The world changes quickly and the events, situations, and competitor ads that influence your experiment…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
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