Ad Texts

  • 5 Lessons Learned From Running International PPC Accounts

    … difficult. I’ve found this to be particularly true in two specific tasks: Search Query Reports: Despite most account managers including an empirical approach to their search query analysis, there is no denying the value of a psychological element when digging through queries. Connecting with the inherent intent behind each search is a much slower…

    PPC Heroin Paid Search- 16 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … are examples of the different responsive ad formats created from an automatically updated standard text ad in a Remarketing for Display campaign. The stock image is not completely irrelevant since this ad is for a publishing company, but the sizing of the image does not fit with the image ad format or first native ad format examples. Another…

    PPC Heroin Paid Search- 17 readers -
  • 5 Tips For The Travel PPC Marketer

    … are several variants that can be capitalized on in PPC to target just the right users. They are as follows: Income Demographics: age/gender Geographic location Customer Match Similar Audience targeting Keyword targeting Domain targeting While you have all of the above options, it’s best to know your PPC indicators before creating a granular audience…

    PPC Heroin Paid Search- 22 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … to the “Data” tab and hit “Remove Duplicates.” You will most likely still have some overlap after removing duplicates. Follow these quick steps to weed out the last bit of excess: Copy and paste the “campaign” and “ad group” columns into a new sheet. On the new sheet, add a filter and sort the ad groups in ascending order, followed…

    PPC Heroin Paid Search- 33 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … the benefits of meeting our users through colorful, relevant emoticons, they were removed from the running. All lighthearted impact aside, the loss of mobile preferred ads has been the most significant loss in the appearance of expanded text ads. Where we once were able to create a text ad and select the mobile preference to indicate that this ad should…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 20 readers -
  • The Art Of Paid Search Promotional Copy

    … and bookings for this trip. These campaigns would be created solely for promotional periods. Once the promo wraps, we pause the campaigns. Another approach is to simply fold your promotional ad copy into your existing campaigns. Consider it just a new round of ads to be rotated through, only to be paused once the promotion has concluded. The content…

    Carrie Albright/ PPC Hero- 26 readers -
  • Stop Using The Same Headline

    … Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…

    Adam Lundquist/ PPC Heroin Paid Search- 18 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … group or campaign. An example of this might be someone searching for a pair of Adidas High Tops. You may have a search campaign associated with Adidas and an ad group for variations of the keyword “high top.” For such an ad group, it’s possible you’re using relevant but generic messaging such as: In this case, your customized ad could change your…

    Carrie Albright/ PPC Hero- 8 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 6 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 12 readers -
  • Determining The Most Impactful Ad Types

    …: At the core of PPC, advertisers bid on keywords that correlate back to what users search. Different bids will help determine which position your ads will appear on the search engine results page. Ad Extensions: These extensions allow for text ads to occupy additional real estate. A benefit of utilizing extensions is that they can now help improve…

    PPC Heroin Social Paid Search Display Twitter- 8 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … have mathematically concluded to the standards set by the programmer. They do not tell you what your stats mean, or even if you ran a valid split test. This can lead your stats to “trick” you into thinking you have valid and completed split tests when the reality is anything but. If you plan on having a successful split testing program, you need…

    Adam Lundquist/ PPC Hero- 5 readers -
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