Ad Tracking

  • 3 Data Tracking Tips For In-House Advertisers Using Conversions

    …A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]…

    Nanigans- 6 readers -
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