- Our Blog
From marketing to e-commerce to social media feeds, internet users have come to expect personalized content. However, this focus has led to concerns about users finding themselves in a filter bubble. An infographic from Hyper Island provides insight. All online activity is tracked in one way or another.
…A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]…