Ad Units

  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.…

    Nanigansin Social Facebook- 11 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    … a full smartphone screen, advertisers have found it easier to create these various flavors of an immersive experience as compared to trying to do so on desktop. 3. More Advertisers Using the Unit as Retargeting with a Twist Website Custom Audiences (WCA) has become a preferred targeting strategy for a number of advertisers using the carousel format…

    Nanigansin Social- 17 readers -
  • Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

    … an MPA is unmatched. Just make sure the audiences your ads are targeting are sizable in reach (at least 500K as a minimum target). Because the Multi-Product Ad contains a lot of different product-related assets, the copy strategy used in your MPAs is significant to delivering success. For copy, we’ve seen great performance when using the product name…

    Nanigansin Facebook Retargeting- 8 readers -
  • Facebook Advertising Basics: User Acquisition [SlideShare]

    …Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow…

    Nanigansin Social- 2 readers -
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