Ad Units

  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    …. As Facebook recently shared within a blog post, CTRs are generally substantially higher within these units as compared to other advertising efforts, and CPIs tend to skew lower. 2. Mobile Driving Creative Strategy You’ll notice that Facebook’s blog post only shows examples of the ad on mobile phones. This isn’t an accident. The unique, interactive…

    Nanigansin Social- 21 readers -
  • Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

    … The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link…

    Nanigansin Facebook Retargeting- 11 readers -
  • Facebook Advertising Basics: User Acquisition [SlideShare]

    …Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow…

    Nanigansin Social- 2 readers -
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