Ad Week

Adweek (or Ad Week) is a weekly American advertising trade publication that was first published in 1978.Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Adweek publishes a blog called AdFreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by Prometheus Global Media.As the second-largest advertising-trade publication, its main competitor is Advertising Age.
Posts about Ad Week
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 19 readers -
  • Instagram Is Introducing Video Ads Today With 5 Major Brands

    Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on the heels of recent activity on this front by Tumblr and Snapchat, and Instagram is pu ...

    Martin Beck/ Marketing Land- 14 readers -
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