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…. According to Adam Aston, editorial director of T Brand Studio, its approach to developing paid posts varies. If a client wants to highlight a study or corporate research, that takes center stage. In the case of Netflix, T Brand Studio was tasked with conceiving relevant content. “That conversation started with a more marketing approach: to find…
We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days of the year.
… Senior Pup Parents Understand” to reported articles such as “What It’s Like for Dogs in Iraq, Told By a Veteran.” By now, the site is a well-oiled machine. The staff consists of a few full-time writers and approximately 20 freelancers. Still, when brands come in as partners, challenges pop up. For example, BarkPost is working with Sony to help…