Adam Aston

  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • Can Brands Really Publish at the Speed of News?

    …-in-chief Stacie Grissom and Adam Aston, Editorial Director at The New York Times’ T Brand Studio, spoke about what it takes to feed readers with content that feels fresh and new. Hijacking a cultural moment can lead to short-term gains in exposure—think Oreo’s ‘Dunk in the Dark” tweet from the 2013 Super Bowl—but publishing at the speed of news…

    Jordan Teicher/ The Content Strategistin Content- 3 readers -
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