Adam Shlachter

  • What Ad Buyers Still Don’t Get About Sponsored Content

    … $100,000. At that price, brands might be better off driving people to owned brand publications like General Electric’s GE Reports or Dell’s Tech Page One. Contently’s research shows that readers trust stories on brand-owned websites nearly as much as they do sponsored stories on news sites. And while sponsored content on BuzzFeed gives brands…

    The Content Strategistin Content- 12 readers -