Adam Shlachter

  • What Ad Buyers Still Don’t Get About Sponsored Content

    … officer, Adam Shlachter, put it to The Wall Street Journal, “Social lift and buzz is great, but I have to know if that means I will sell more toothpaste.” While yes, the ultimate goal of any kind of marketing is to make more money, it is extremely rare that a single piece of content will lead directly to sale. Rather, content marketing is about…

    The Content Strategistin Content- 14 readers -
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