Adaptive Content

  • 3 Adaptive Content Resources for Advanced Marketers

    …’ behaviors, you’re missing an opportunity to serve them better. The same is true about the experiences you offer your website visitors. Wouldn’t your content, products, and services stand out if you could adapt each visitor’s experience to meet his or her needs? This week’s Copyblogger Collection is a series of three handpicked articles about…

    Stefanie Flaxman/ Copybloggerin Content- 12 readers -
  • The Jerry Seinfeld Approach to Adaptive Content

    We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important? And how do you ensure that outcome in your own business? In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: Why adaptive content is so important The lesson we can learn from stand-up comedians, and how the approach must differ when it comes to.

    Copyblogger- 14 readers -
  • 8 Conversion-Boosting Ways to Personalize Your Content

    … by the stronger, oppressive fear that if I took the technology plunge, I would only royally screw things up and have to hire a developer to fix my problems anyway. (The Rainmaker Platform is for people like me. And I’m certain I’m not alone.) What should you personalize? So far in our adaptive content series, we’ve seen that personalized content is about…

    Demian Farnworth/ Copybloggerin Content- 16 readers -
  • Why Every Great Website is a Membership Site

    The world of marketing is being turned on its head. Instead of messaging that promises an experience, effective marketing must itself begin the experience. Does that make it “marketing” any longer? Or is it something else, something valued and sought after instead of avoided? The experience that any smart “marketer” must create is powered by content, first and foremost, bec ...

    Copyblogger- 8 readers -
  • 4 Ways to Identify Site Visitors (and Why It Matters)

    … person at the right time Now, you can still use marketing automation even if you don’t have a sales team. Marketing automation will give you the tools to deliver adaptive content. In other words, marketing automation allows you to deliver the right content to the right person at the right time. Do that and you will convert more visitors…

    Demian Farnworth/ Copyblogger- 5 readers -
  • Rainmaker.FM Behind the Scenes: 2014 in Review and the Road Ahead

    … the year – from content, to format, to development. Which, let’s be frank, may have made us look like we didn’t know what we were doing. Welcome to the real world. When you play in real time with a real audience, you figure out everything you need to know. But you can’t be afraid to adapt based on what they tell you just because it differs from…

    Brian Clark/ Copybloggerin Content Twitter- 10 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … rewarded. And I’m going to make a similar statement about the buzzword for 2015: adaptive content. Pay attention. Adaptive content 101 Some of you might recall the phrase “adaptive content” from the last episode of The Lede podcast. And some of you might recall the difficulty we had defining the phrase. The definitions we shared span a spectrum…

    Demian Farnworth/ Copybloggerin Content- 20 readers -
  • Adaptive Content: A Trend to Pay Attention to in 2015

    Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business. Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock.

    Jerod Morris/ Copyblogger- 15 readers -