Adaptive Content

  • 3 Adaptive Content Resources for Advanced Marketers

    … the first steps you need to take when you want your site to have adaptive content. They’ll show you: How to fix your old, neglected, and broken content How to identify site visitors (and why it matters) How to personalize your content to boost conversions Keep reading for a bonus that will provide additional adaptive content education…

    Stefanie Flaxman/ Copybloggerin Content- 15 readers -
  • The Jerry Seinfeld Approach to Adaptive Content

    … We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important? And how do you ensure that outcome in your own business? In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: Why adaptive content is so important The lesson we can learn from stand-up comedians…

    Copybloggerin Content- 17 readers -
  • 8 Conversion-Boosting Ways to Personalize Your Content

    Quick quiz: What would you be willing to give up to receive information that interests you? Chocolate for a month? Your smartphone for a day? Sex? Sounds crazy, but according to a July 2013 study by Janrain, 25 percent of adults would be willing to give up chocolate for a month to receive content tailored to their tastes.

    Demian Farnworth/ Copyblogger- 18 readers -
  • Why Every Great Website is a Membership Site

    … by content, first and foremost, because that’s what people are looking for. But what they really crave is something much deeper and meaningful. And that’s exactly why membership truly has its privileges — for both you and your prospects, customers, and clients. In this 19-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce…

    Copybloggerin Social Content- 11 readers -
  • 4 Ways to Identify Site Visitors (and Why It Matters)

    … person at the right time Now, you can still use marketing automation even if you don’t have a sales team. Marketing automation will give you the tools to deliver adaptive content. In other words, marketing automation allows you to deliver the right content to the right person at the right time. Do that and you will convert more visitors…

    Demian Farnworth/ Copyblogger- 8 readers -
  • Rainmaker.FM Behind the Scenes: 2014 in Review and the Road Ahead

    2014 was a pivotal year for Copyblogger Media. We: Launched a Pilot program for our Rainmaker Platform using a podcast Evolved the platform to version 2.0 during the Pilot phase Arrived at the 8-figure level for annual revenue, up 34% For an added twist, we tried things, observed, learned, and made changes on the fly throughout the year – from content, to for ...

    Brian Clark/ Copyblogger- 15 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … start on a mobile phone, laptop, tablet, watch, or pair of glasses) before they buy, consulting an average of 10.4 sources. Online research efforts often involve visiting online reviews, ratings, and recommendations, which according to Prestige Marketing leads to 105 percent higher conversion rates. Are you taking advantage of ratings and reviews…

    Demian Farnworth/ Copybloggerin Content- 29 readers -
  • Adaptive Content: A Trend to Pay Attention to in 2015

    … something that you should start thinking about, too. In this episode, Demian Farnworth and I discuss: What is adaptive content? Two examples of opportunities to create adaptive content Using experience maps to create individualized paths for your customers How to overcome the challenges of creating adaptive content Finding the right…

    Jerod Morris/ Copybloggerin EMail Content- 21 readers -