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As 2017 is coming to an end, companies are busy planning their digital marketing strategy for the new year coming up. The next year will be crucial for the digital marketing sector as most of the popular marketing strategies will be on their way out and they’ll be replaced by many emerging technologies and platforms.
… Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. The post Content Strategy – Book Interview appeared first on Heidi Cohen. …
… content to demonstrate how you help customers and clients. To create a tailored experience for your website visitors, you first need to determine who’s on your website and the information they need. Then you can tag subscribers and segment your email lists. Email and marketing automation work together to turn prospects into customers. It’s…