Adaptive Content

  • 3 Adaptive Content Resources for Advanced Marketers

    …’ behaviors, you’re missing an opportunity to serve them better. The same is true about the experiences you offer your website visitors. Wouldn’t your content, products, and services stand out if you could adapt each visitor’s experience to meet his or her needs? This week’s Copyblogger Collection is a series of three handpicked articles about…

    Stefanie Flaxman/ Copybloggerin Content- 17 readers -
  • The Jerry Seinfeld Approach to Adaptive Content

    … We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important? And how do you ensure that outcome in your own business? In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: Why adaptive content is so important The lesson we can learn from stand-up comedians…

    Copybloggerin Content- 19 readers -
  • How to Move Prospective Customers Deeper Into the ARC Reactor with Segmentation

    Are you sending the right people, the right messages, at the right time? Or are you annoying people with irrelevant, unhelpful clutter? In this episode of The Mainframe, Chris Garett and Tony Clark reveal: How to get started with segmentation What segmentation can do for your business and also your customer experience Why you should go beyond simple email suppression How to turn you.

    Copyblogger- 15 readers -
  • 8 Conversion-Boosting Ways to Personalize Your Content

    … by the stronger, oppressive fear that if I took the technology plunge, I would only royally screw things up and have to hire a developer to fix my problems anyway. (The Rainmaker Platform is for people like me. And I’m certain I’m not alone.) What should you personalize? So far in our adaptive content series, we’ve seen that personalized content is about…

    Demian Farnworth/ Copybloggerin Content- 19 readers -
  • Why Every Great Website is a Membership Site

    … by content, first and foremost, because that’s what people are looking for. But what they really crave is something much deeper and meaningful. And that’s exactly why membership truly has its privileges — for both you and your prospects, customers, and clients. In this 19-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce…

    Copybloggerin Social Content- 12 readers -
  • 4 Ways to Identify Site Visitors (and Why It Matters)

    … person at the right time Now, you can still use marketing automation even if you don’t have a sales team. Marketing automation will give you the tools to deliver adaptive content. In other words, marketing automation allows you to deliver the right content to the right person at the right time. Do that and you will convert more visitors…

    Demian Farnworth/ Copyblogger- 9 readers -
  • Rainmaker.FM Behind the Scenes: 2014 in Review and the Road Ahead

    … the year – from content, to format, to development. Which, let’s be frank, may have made us look like we didn’t know what we were doing. Welcome to the real world. When you play in real time with a real audience, you figure out everything you need to know. But you can’t be afraid to adapt based on what they tell you just because it differs from…

    Brian Clark/ Copybloggerin Content Twitter- 17 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … rewarded. And I’m going to make a similar statement about the buzzword for 2015: adaptive content. Pay attention. Adaptive content 101 Some of you might recall the phrase “adaptive content” from the last episode of The Lede podcast. And some of you might recall the difficulty we had defining the phrase. The definitions we shared span a spectrum…

    Demian Farnworth/ Copybloggerin Content- 35 readers -
  • Adaptive Content: A Trend to Pay Attention to in 2015

    … something that you should start thinking about, too. In this episode, Demian Farnworth and I discuss: What is adaptive content? Two examples of opportunities to create adaptive content Using experience maps to create individualized paths for your customers How to overcome the challenges of creating adaptive content Finding the right…

    Jerod Morris/ Copybloggerin EMail Content- 25 readers -
  • Adaptive Content: The Omni-Channel Technique You Need to Implement

    Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores.

    Noz Urbina/ Content Marketing Institute- 24 readers -
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