Adaptive Marketing

Vertrue Incorporated, headquartered in Norwalk, CT, is a consumer services marketing company. The company again received an "F" from the Better Business Bureau for making unauthorized charges to its customers' credit cards. In 2007 it was acquired by a trio of investment firms, including Rho Ventures. In 2010, Vertrue and two of its subsidiaries were found guilty of defrauding nearly 500,000 of their customers in Iowa.
Posts about Adaptive Marketing
  • In National-to-Local, Success Is All About Boots on the Ground

    … This is the fourth in a series of articles about the “Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. A brand just isn’t what it used to be. A star rating and a solid review may do more to bring a customer in the door than a recognizable name on the door…

    Street Fight- 2 readers -
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