Adaptly

  • Swimwear Season? It Is for Marketers on Pinterest (Infographic)

    … Featured Jobs Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Communications Manager, Norwegian Air…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 2016 Social Media Highlights (Infographic)

    … 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry’s 2016 accomplishments fresh in people’s minds. Adaptly shared the infographic below, featuring highlights of the year (2016) in social media. Readers: What was the most important moment for social media in 2016? Image on homepage courtesy of Shutterstock. …

    David Cohen/ Inside Facebookin Social- 15 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 22 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 5 readers -
  • The Value of Paid Social

    … audiences. Partnerships with third-party data companies enable advertisers to target users based on offline buying behavior. Bidding: Bid types enable optimization toward a variety of campaign objectives. Optimization: Activity can be optimized on a specific goal–reach, awareness, offsite conversion or engagement. Tracking: Each platform has its own…

    AllTwitterin Social Facebook Twitter Retargeting- 31 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 21 readers -
  • 10 Predictions: How Social Platforms Will Monetize Live Video

    Whether you’re a power user or a casual user, chances are you’ve recently seen a live video on Facebook or Twitter, likely captivated by the unpredictability and shared excitement as you watch along with people all over the world. As the amount of live video content increases, so does the level of impatience from brands that are waiting for the inevitable announcement on how t ...

    Inside Facebook- 21 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 32 readers -
  • What Did You Say Your KPI Was? Think Again

    … way cheap inventory is not always bad. But it needs to be used consciously and has to be the right fit for your business at the right time. In addition to that, a reach campaign alone cannot help you maximize paid social “efficiency”; it needs to have a purpose and be the means to an end. Chrisa Chatzisavva is a senior media manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social- 17 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … and engaging with the Olympics. Tap into this targeting product to gain greater share-of-voice around the big event. For CPG brands, the Olympics is a prime time to target users hosting parties, meals, and events around the world’s biggest sporting event. Create Pins with tips, tricks, and helpful advice for party preparations. Ruth Arber started…

    AllTwitterin Social- 22 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    … Valentine’s Day is a $19 billion holiday that entices over half of the US population to show some love for their significant other. In 2015, Americans spent over $4.8 billion on jewelry and bought over 58 million pounds of chocolate—that’s more than any other country in the world. Valentines are increasingly turning to the internet to find…

    Inside Facebookin Social Facebook Twitter- 20 readers -
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