• Snapchat Ads API Goes Live (Report)

      The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.

      David Cohen/ AllFacebook- 10 readers -
  • Why Snapchat Is Here to Stay

    … consideration risk missing a trick. The potential for brand owners is significant. Snapchat is now the application of choice for younger mobile users. It reaches 41 percent of 18- to 34-year-olds in the U.S., compared with the 6 percent reached by the top 15 TV networks, Nielsen data shows. But use is growing among older users, too—one-half of new…

    AllFacebookin Facebook Twitter YouTube- 7 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 16 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 8 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 12 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    …: NRF) 7. Target users looking for romantic getaways over Valentine’s Day weekend by offering up tips and possible destinations to inspire them to give in to wanderlust. 1 percent of consumers will spend $3.6 billion on travel and entertainment plans, such as a special weekend away. (Source: NRF) Ruth Arber is the director of solutions at Adaptly. …

    Inside Facebookin Social Facebook Twitter- 13 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    … Bowl action by allowing them to add pre-roll video to organic video content from key publishers. You can also use Twitter’s event targeting to drill down into the Big Game’s audience last year—for instance, gender, device breakdown, reach—and the most engaging Tweets. Once you have insights about your event audience, activate targeting for your Super Bowl 50 advertising campaign. Ruth Arber is the director of solutions at Adaptly. Image courtesy of vincenzo mancuso / …

    AllFacebookin Social Facebook Twitter- 8 readers -
  • What Will 2016 Hold for Social Marketers?

    … 2015 was a year of enormous growth in the digital sphere and 2016 holds even more potential for innovation. As 2016 kicks off, members of the Adaptly team weighed in with predictions on the biggest trends moving forward. Jim Tomanchek, Director of Partner Development As mobile users have shifted from calling to messaging as their primary…

    AllFacebookin Social- 11 readers -
  • Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Anymore

    … engagement or conversion. Brands such as Mercedes-Benz have experienced huge increases in website traffic when their audience has seen branded ads across both platforms during the same period. Second, make sure that you include mobile delivery across all of your Facebook campaigns. Instagram is a mobile app with highly engaged users and there is a strong likelihood that your audience on Instagram is visiting Facebook on their mobile device as well. Paul Gambardella is the manager of media operations at Instagram Partner Adaptly. …

    AllFacebookin Social- 8 readers -
  • Adaptly Hires Kelley Gott as VP, Head of Strategic Accounts

    … Adaptly, a marketing partner of Facebook, Instagram, Pinterest, Twitter and Kik, announced Tuesday the hire of Kelley Gott as vp, head of strategic accounts. Gott comes to Adaptly from BLiNQ Media, where she was previously chief revenue officer. Gott will be based in Adaptly’s New York headquarters and focus on developing the company’s high…

    Justin Lafferty/ AllFacebook- 5 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 24 readers -
  • Could All of Your Digital Media Dollars Be Spent on One Platform?

    … the industry closer to this Holy Grail, marketers should ask themselves – with the ability to reach the largest audiences in the world with the most precise and accurate targeting, utilizing the most effective media formats across many trackable devices, in order to achieve virtually any marketing objective – why would I invest my media dollars anywhere else? Marie Joshi is the Director of Strategic Partnerships at Adaptly. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 4 readers -
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