Adaptly

  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is building a new ecosystem. Snapchat has been one to watch since 2013, when then-23-year-old Spiegel turned down a $3 billion offer from Facebook for his fledgling photo messaging app. Three years later, the app boasts 150 million daily users who send more than 1 billion snaps and view over 10 billion videos daily. In any given day, Snapchat…

    AllTwitter- 4 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 21 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 12 readers -
  • Why Snapchat Is Here to Stay

    … daily users in the U.S. are aged 25-plus, Snapchat vice president of content Nick Bell recently revealed at Advertising Week Europe. Its audience is active and engaged, too, with more than 65 percent of its 150 million daily Snapchatters creating photos and videos. And in just eight weeks, the number of video views on Snapchat rose from 8 billion…

    AllFacebookin Facebook Twitter YouTube- 11 readers -
  • What Did You Say Your KPI Was? Think Again

    … way cheap inventory is not always bad. But it needs to be used consciously and has to be the right fit for your business at the right time. In addition to that, a reach campaign alone cannot help you maximize paid social “efficiency”; it needs to have a purpose and be the means to an end. Chrisa Chatzisavva is a senior media manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social- 12 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 19 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    …: NRF) 7. Target users looking for romantic getaways over Valentine’s Day weekend by offering up tips and possible destinations to inspire them to give in to wanderlust. 1 percent of consumers will spend $3.6 billion on travel and entertainment plans, such as a special weekend away. (Source: NRF) Ruth Arber is the director of solutions at Adaptly. …

    Inside Facebookin Social Facebook Twitter- 14 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    … Bowl action by allowing them to add pre-roll video to organic video content from key publishers. You can also use Twitter’s event targeting to drill down into the Big Game’s audience last year—for instance, gender, device breakdown, reach—and the most engaging Tweets. Once you have insights about your event audience, activate targeting for your Super Bowl 50 advertising campaign. Ruth Arber is the director of solutions at Adaptly. Image courtesy of vincenzo mancuso / Shutterstock.com. …

    AllFacebookin Social Facebook Twitter- 11 readers -
  • What Will 2016 Hold for Social Marketers?

    … 2015 was a year of enormous growth in the digital sphere and 2016 holds even more potential for innovation. As 2016 kicks off, members of the Adaptly team weighed in with predictions on the biggest trends moving forward. Jim Tomanchek, Director of Partner Development As mobile users have shifted from calling to messaging as their primary…

    AllFacebookin Social- 15 readers -
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