Adaptly

  • Swimwear Season? It Is for Marketers on Pinterest (Infographic)

    … Featured Jobs Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Communications Manager, Norwegian Air…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 2016 Social Media Highlights (Infographic)

    … 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry’s 2016 accomplishments fresh in people’s minds. Adaptly shared the infographic below, featuring highlights of the year (2016) in social media. Readers: What was the most important moment for social media in 2016? Image on homepage courtesy of Shutterstock. …

    David Cohen/ Inside Facebookin Social- 17 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … if they are able to dominate TV networks looking to reach unplugged viewers. So far, Twitter seems to have the best handle on livestreaming, with deals with every major sports league and several networks. Snapchat moving to a licensing model with its Discover publishers suggests that it has an eye on becoming a content media channel. Account…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is, Snapchat transcended social in 2015 with the launch of Discover, when it began dabbling in content curation and ceased to be about merely chatting. Spectacles may be the company’s latest and greatest offering, but they ultimately represent a steppingstone along the company’s path to autonomy. Spectacles should get advertisers excited not necessarily…

    AllTwitter- 6 readers -
  • The Value of Paid Social

    … reach. There is value in engaging a brand’s Twitter audience from an organic and paid standpoint. We see that consistent amplifications help to increase a brand’s share of voice, retweets and mentions. Ultimately, consistent engagement leads to an increase in overall return on investment. Brands should think of Twitter as a channel to consistently…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • Why Snapchat Is Here to Stay

    … candidates like Bernie Sanders and Marco Rubio used Snapchat ads to engage audiences and inspire them to become brand ambassadors. Frequency of access is another benefit. With 62 percent of millennials checking their phone more than 30 times each day, content consumption via mobile is different from other platforms. People consume content faster…

    AllFacebookin Facebook Twitter YouTube- 20 readers -
  • Snapchat Launches Ads API, Names Ads Partners, Creative Partners

    … Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners…

    David Cohen/ Inside Facebook- 48 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 34 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 18 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 25 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    Valentine’s Day is a $19 billion holiday that entices over half of the US population to show some love for their significant other. In 2015, Americans spent over $4.8 billion on jewelry and bought over 58 million pounds of chocolate—that’s more than any other country in the world. Valentines are increasingly turning to the internet to find inspiration and do their shopping, wi ...

    Inside Facebook- 20 readers -
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