Adaptly

  • The Value of Paid Social

    … reach. There is value in engaging a brand’s Twitter audience from an organic and paid standpoint. We see that consistent amplifications help to increase a brand’s share of voice, retweets and mentions. Ultimately, consistent engagement leads to an increase in overall return on investment. Brands should think of Twitter as a channel to consistently…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 10 readers -
  • Why Snapchat Is Here to Stay

    … Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious…

    AllFacebookin Facebook Twitter YouTube- 10 readers -
  • What Did You Say Your KPI Was? Think Again

    … way cheap inventory is not always bad. But it needs to be used consciously and has to be the right fit for your business at the right time. In addition to that, a reach campaign alone cannot help you maximize paid social “efficiency”; it needs to have a purpose and be the means to an end. Chrisa Chatzisavva is a senior media manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social- 11 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 19 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    …: NRF) 7. Target users looking for romantic getaways over Valentine’s Day weekend by offering up tips and possible destinations to inspire them to give in to wanderlust. 1 percent of consumers will spend $3.6 billion on travel and entertainment plans, such as a special weekend away. (Source: NRF) Ruth Arber is the director of solutions at Adaptly. …

    Inside Facebookin Social Facebook Twitter- 14 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    … focus throughout the game since most conversations occur on these platforms. Leverage key moments to drive real-time engagement with your target audience. Here are some quick tips to touch down with social advertising during the biggest event of the football season: 1. Focus ad delivery on native mobile units to ensure your content is in-view…

    AllFacebookin Social Facebook Twitter- 9 readers -
  • What Will 2016 Hold for Social Marketers?

    … 2015 was a year of enormous growth in the digital sphere and 2016 holds even more potential for innovation. As 2016 kicks off, members of the Adaptly team weighed in with predictions on the biggest trends moving forward. Jim Tomanchek, Director of Partner Development As mobile users have shifted from calling to messaging as their primary…

    AllFacebookin Social- 15 readers -
  • Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Anymore

    … engagement or conversion. Brands such as Mercedes-Benz have experienced huge increases in website traffic when their audience has seen branded ads across both platforms during the same period. Second, make sure that you include mobile delivery across all of your Facebook campaigns. Instagram is a mobile app with highly engaged users and there is a strong likelihood that your audience on Instagram is visiting Facebook on their mobile device as well. Paul Gambardella is the manager of media operations at Instagram Partner Adaptly. …

    AllFacebookin Social- 9 readers -
  • Adaptly Hires Kelley Gott as VP, Head of Strategic Accounts

    … Adaptly, a marketing partner of Facebook, Instagram, Pinterest, Twitter and Kik, announced Tuesday the hire of Kelley Gott as vp, head of strategic accounts. Gott comes to Adaptly from BLiNQ Media, where she was previously chief revenue officer. Gott will be based in Adaptly’s New York headquarters and focus on developing the company’s high…

    Justin Lafferty/ AllFacebook- 6 readers -
Get the top posts daily into your mailbox!
More from around the web