Adaptly

  • Swimwear Season? It Is for Marketers on Pinterest (Infographic)

    … Featured Jobs Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Communications Manager, Norwegian Air…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 2016 Social Media Highlights (Infographic)

    … 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry’s 2016 accomplishments fresh in people’s minds. Adaptly shared the infographic below, featuring highlights of the year (2016) in social media. Readers: What was the most important moment for social media in 2016? Image on homepage courtesy…

    David Cohen/ Inside Facebookin Social- 15 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … opportunities for the platforms. Apple is a huge underdog in this space because people don’t necessarily include it when they talk about Facebook and Snapchat, but Apple has something that competes with them at every level. It has iMessage, one of the biggest messaging applications with features similar to Facebook Messenger; it has one of the biggest…

    AllTwitterin Facebook Twitter YouTube- 14 readers -
  • The Value of Paid Social

    …, organic activity is likely to have a minimal impact on business objectives. Paid activity acts as an essential extension of media campaigns and amplifies content to a larger target audience. Catalina Boneo is a partner manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter Retargeting- 25 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 16 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 12 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 23 readers -
  • What Did You Say Your KPI Was? Think Again

    … way cheap inventory is not always bad. But it needs to be used consciously and has to be the right fit for your business at the right time. In addition to that, a reach campaign alone cannot help you maximize paid social “efficiency”; it needs to have a purpose and be the means to an end. Chrisa Chatzisavva is a senior media manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social- 13 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 20 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    … Valentine’s Day is a $19 billion holiday that entices over half of the US population to show some love for their significant other. In 2015, Americans spent over $4.8 billion on jewelry and bought over 58 million pounds of chocolate—that’s more than any other country in the world. Valentines are increasingly turning to the internet to find…

    Inside Facebookin Social Facebook Twitter- 15 readers -
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