Adaptly

  • Swimwear Season? It Is for Marketers on Pinterest (Infographic)

    … Featured Jobs Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Communications Manager, Norwegian Air…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 2016 Social Media Highlights (Infographic)

    … 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry’s 2016 accomplishments fresh in people’s minds. Adaptly shared the infographic below, featuring highlights of the year (2016) in social media. Readers: What was the most important moment for social media in 2016? Image on homepage courtesy of Shutterstock. …

    David Cohen/ Inside Facebookin Social- 16 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … are migrating to messenger apps such as Facebook Messenger, Slack and WhatsApp. Therefore, I expect to see marketing and advertising opportunities arise in this space. 2017 will be the year of greater paid social platform diversity and also the rise of messenger app marketing. Virtual reality Benedetti: Virtual reality will continue to evolve…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … in smartphones and boxed into a fixed user experience. The only way to avoid being a one-hit-wonder app is to control more of the Snapchat experience, starting with the camera itself. Producing a phone-independent camera allows Snap Inc. to create a unique user experience and solidifies its position as an independent walled garden. The truth…

    AllTwitter- 6 readers -
  • The Value of Paid Social

    … and measurement capabilities. Paid activity acts as an extension of owned media efforts to drive campaign results and amplify content to a larger target audience. The benefits of paid media on social include: Control: The advertiser has complete control over the ad format and messaging strategy and can personalize marketing to specific audience segments…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • Why Snapchat Is Here to Stay

    … candidates like Bernie Sanders and Marco Rubio used Snapchat ads to engage audiences and inspire them to become brand ambassadors. Frequency of access is another benefit. With 62 percent of millennials checking their phone more than 30 times each day, content consumption via mobile is different from other platforms. People consume content faster…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
  • What Did You Say Your KPI Was? Think Again

    … way cheap inventory is not always bad. But it needs to be used consciously and has to be the right fit for your business at the right time. In addition to that, a reach campaign alone cannot help you maximize paid social “efficiency”; it needs to have a purpose and be the means to an end. Chrisa Chatzisavva is a senior media manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social- 18 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 25 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    …: NRF) 7. Target users looking for romantic getaways over Valentine’s Day weekend by offering up tips and possible destinations to inspire them to give in to wanderlust. 1 percent of consumers will spend $3.6 billion on travel and entertainment plans, such as a special weekend away. (Source: NRF) Ruth Arber is the director of solutions at Adaptly. …

    Inside Facebookin Social Facebook Twitter- 20 readers -
Get the top posts daily into your mailbox!