Adaptly

  • Swimwear Season? It Is for Marketers on Pinterest (Infographic)

    … Featured Jobs Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Communications Manager, Norwegian Air…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 2016 Social Media Highlights (Infographic)

    … 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry’s 2016 accomplishments fresh in people’s minds. Adaptly shared the infographic below, featuring highlights of the year (2016) in social media. Readers: What was the most important moment for social media in 2016? Image on homepage courtesy of Shutterstock. …

    David Cohen/ Inside Facebookin Social- 15 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 30 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 6 readers -
  • The Value of Paid Social

    …, organic activity is likely to have a minimal impact on business objectives. Paid activity acts as an essential extension of media campaigns and amplifies content to a larger target audience. Catalina Boneo is a partner manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter Retargeting- 36 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • Why Snapchat Is Here to Stay

    … candidates like Bernie Sanders and Marco Rubio used Snapchat ads to engage audiences and inspire them to become brand ambassadors. Frequency of access is another benefit. With 62 percent of millennials checking their phone more than 30 times each day, content consumption via mobile is different from other platforms. People consume content faster…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 33 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 18 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 24 readers -
  • 7 Tips to Spice Up Social Advertising for Valentine’s Day

    …: NRF) 7. Target users looking for romantic getaways over Valentine’s Day weekend by offering up tips and possible destinations to inspire them to give in to wanderlust. 1 percent of consumers will spend $3.6 billion on travel and entertainment plans, such as a special weekend away. (Source: NRF) Ruth Arber is the director of solutions at Adaptly. …

    Inside Facebookin Social Facebook Twitter- 20 readers -
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