Adblockers

  • How to Fix a Broken Lead-Nurturing Strategy

    …, and Jamaica Hills. Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or at least, lead nurturing in a perfect world.) In this metaphor, the ice serves as our nurturing efforts, pushing leads along with the overwhelming weight of our email prowess. The process might be slow, but the boulders in our path…

    The Content Strategist- 25 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 18 readers -
  • Why the Media World Is (or Should Be) Scared of Adblockers

    … Browsing the web on your phone sucks. Pop-overs are impossible to close, autoplay pre-roll ads blare out at the most inopportune times, and, worst of all, ads suck your data plan dry. Now, adblockers are here to save the day—or ruin the media world, depending on who you ask. Adblock Plus, which has a user base of over 50 million, released its own…

    Dillon Baker/ Relevancein Display- 25 readers -