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  • How to Fix a Broken Lead-Nurturing Strategy

    … they identified the behaviors that led up to that stage and created stories to encourage those behaviors. Metrics and behaviors that indicate fit or product interest could include standard qualifying data like job titles, industry, and company size, but an automated nurturing program should also take into account things like website pageviews, email…

    The Content Strategist- 25 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 19 readers -