• How to Fix a Broken Lead-Nurturing Strategy

    … said. But what if we could reliably predict this information without manual prospecting? Lead scoring The difference between an effective and an ineffective lead nurturing strategy often comes down to good lead scoring. The temptation for many marketers is to put all top-of-the-funnel leads into a nurture and let the ones who are a good fit…

    The Content Strategist- 22 readers -
  • Five most important search marketing news stories of the week

    … and after the video, like “Get a quote,” “Book now” or “Sign up.” Ello enters the ecommerce world As Rebecca Sentence reported in ClickZ this week, the new kid on the social block Ello has launched ‘Buy’ and ‘Hire Me’ buttons. “We’ve always intended to move into native ecommerce and offer unique Creator buying and selling experiences,” says Todd…

    Christopher Ratcliff/ Search Engine Watchin Social- 13 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 14 readers -
  • Why the Media World Is (or Should Be) Scared of Adblockers

    … on the bottom line is negligible, or, at the very least, that adblockers are a problem advertisers and media companies simply have to accept. Others, like Google’s Larry Page, lay most of the blame at the feet of publishers and advertisers unwilling to change the disruptive ad formats that cause most users to download adblockers in the first place. A few…

    Dillon Baker/ Relevancein Display- 19 readers -
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