• How to Fix a Broken Lead-Nurturing Strategy

    … allows you to remain engaged with prospects across long buying cycles. Unfortunately, poorly calibrated nurturing programs can spoil that engagement. Consumers now have more control over advertising exposure, and that often means opting for a lot less of it: adblockers are increasing in popularity, Facebook users can customize their ad preferences…

    The Content Strategist- 24 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 16 readers -
  • Why the Media World Is (or Should Be) Scared of Adblockers

    … on the bottom line is negligible, or, at the very least, that adblockers are a problem advertisers and media companies simply have to accept. Others, like Google’s Larry Page, lay most of the blame at the feet of publishers and advertisers unwilling to change the disruptive ad formats that cause most users to download adblockers in the first place. A few…

    Dillon Baker/ Relevancein Display- 22 readers -
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