Adblockers

    • How to Fix a Broken Lead-Nurturing Strategy

      When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Fifty thousand years ago, a sheet of ice one thousand feet thick sat right on top of the five boroughs. It’s far end extended down across Brooklyn and Queens, pushing soil, boulders, and anyt ...

      The Content Strategist- 21 readers -
  • How Do Consumers Really Feel About Advertising?

    … they do see ads. A full 75 percent of respondents said when they click on ads, it’s usually by accident. According to eZanga’s report, 54 percent of Baby Boomers said that ads they clicked were very likely to lead them to unintended destinations. Sponsored content seems to fare better than most ad types. The report shows that 37 percent of all…

    Inside Facebookin Social How To's- 13 readers -
  • Why the Media World Is (or Should Be) Scared of Adblockers

    … Browsing the web on your phone sucks. Pop-overs are impossible to close, autoplay pre-roll ads blare out at the most inopportune times, and, worst of all, ads suck your data plan dry. Now, adblockers are here to save the day—or ruin the media world, depending on who you ask. Adblock Plus, which has a user base of over 50 million, released its…

    Dillon Baker/ Relevancein Display- 17 readers -
Get the top posts daily into your mailbox!