• How to Fix a Broken Lead-Nurturing Strategy

    …, renewals/retention, and buying timeline. While growing an engaged audience is great, it’s important to keep a pulse on these lower-funnel metrics in order to prove content ROI and make a case for further funding and support. While most brands will never become a marketing glacier, forcibly moving everything in its path, we can aspire to be more than…

    The Content Strategist- 21 readers -
  • How Do Consumers Really Feel About Advertising?

    … survey respondents over the age of 35 said that ads never get past their radar. According to eZanga, 60 percent of respondents over 45 said ads served to them were redundant or repetitive. Seven percent of all respondents are using AdBlocker software, among them, 17 percent are over 54. What’s more, users aren’t interacting in any meaningful way when…

    Inside Facebookin Social How To's- 14 readers -
  • Why the Media World Is (or Should Be) Scared of Adblockers

    … on the bottom line is negligible, or, at the very least, that adblockers are a problem advertisers and media companies simply have to accept. Others, like Google’s Larry Page, lay most of the blame at the feet of publishers and advertisers unwilling to change the disruptive ad formats that cause most users to download adblockers in the first place. A few…

    Dillon Baker/ Relevancein Display- 18 readers -
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