• How to Fix a Broken Lead-Nurturing Strategy

    … allows you to remain engaged with prospects across long buying cycles. Unfortunately, poorly calibrated nurturing programs can spoil that engagement. Consumers now have more control over advertising exposure, and that often means opting for a lot less of it: adblockers are increasing in popularity, Facebook users can customize their ad preferences…

    The Content Strategist- 25 readers -
  • How Do Consumers Really Feel About Advertising?

    … survey respondents over the age of 35 said that ads never get past their radar. According to eZanga, 60 percent of respondents over 45 said ads served to them were redundant or repetitive. Seven percent of all respondents are using AdBlocker software, among them, 17 percent are over 54. What’s more, users aren’t interacting in any meaningful way when…

    Inside Facebookin Social How To's- 19 readers -