• How to Fix a Broken Lead-Nurturing Strategy

    … said. But what if we could reliably predict this information without manual prospecting? Lead scoring The difference between an effective and an ineffective lead nurturing strategy often comes down to good lead scoring. The temptation for many marketers is to put all top-of-the-funnel leads into a nurture and let the ones who are a good fit…

    The Content Strategist- 25 readers -
  • How Do Consumers Really Feel About Advertising?

    … survey respondents over the age of 35 said that ads never get past their radar. According to eZanga, 60 percent of respondents over 45 said ads served to them were redundant or repetitive. Seven percent of all respondents are using AdBlocker software, among them, 17 percent are over 54. What’s more, users aren’t interacting in any meaningful way when…

    Inside Facebookin Social How To's- 19 readers -
  • Why the Media World Is (or Should Be) Scared of Adblockers

    … Browsing the web on your phone sucks. Pop-overs are impossible to close, autoplay pre-roll ads blare out at the most inopportune times, and, worst of all, ads suck your data plan dry. Now, adblockers are here to save the day—or ruin the media world, depending on who you ask. Adblock Plus, which has a user base of over 50 million, released its…

    Dillon Baker/ Relevancein Display- 28 readers -