Adblocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Adblocking
  • All You Need To Know About Ad Recovery

    … One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade…

    Marketing Technology Blog- 82 readers -
  • DAMN: The AdBlocking Wars Continue

    … PACEDm.com In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move. Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site. The move made ads get published in a way that is more similar…

    Michael Levanduski/ Performance Marketing Insiderin Social- 18 readers -
  • Why Apple Is Abandoning Advertising

    … Last week, Bloomberg broke the news that Google paid Apple $1 billion to keep its search bar available on iOS. At first glance, the story seems to be innocuous. After all, what’s $1 billion between two of the most profitable companies in the world? But it’s something that Google tried to hide for a reason. As Google said during the (largely…

    Dillon Baker/ The Content Strategist- 30 readers -
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