Adblocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Adblocking
  • All You Need To Know About Ad Recovery

    … One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade…

    Marketing Technology Blog- 82 readers -
  • DAMN: The AdBlocking Wars Continue

    … PACEDm.com In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move. Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site. The move made ads get published in a way that is more similar…

    Michael Levanduski/ Performance Marketing Insiderin Social- 18 readers -
  • Ad Blocking and Its Effects on Advertisers and Publishers

    … how much of an adverse effect it has on advertisers and publishers. In response to this, cross-channel marketing technology leaders Signal have put together an infographic and guide that covers the rise of ad blocks and what advertisers and publishers can do about them. Here are a few highlights and takeaways: The Rise of Ad Blockers The main…

    Relevancein Display- 29 readers -
  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … Published 1 min ago 28 We used to think we wanted to live in a world where robots and artificial intelligence make our lives easier and more convenient. In the 1960’s the type of technology we dreamt about was so unfathomable it was practically a joke. But fast forward to today and various forms of automation have infiltrated every…

    Danielle Look/ Relevancein Display How To's- 17 readers -
  • Eight online marketing statistics we've seen this week

    … Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup. If that wasn't enough, there's also some UK fashion, wearables, online security and adblocking figures. Enjoy! Skip over to the Internet Statistics Compendium for more digital marketing trends. UK fashion online Rakuten…

    Ben Davis/ Econsultancyin Social Facebook Twitter- 4 readers -
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