- Our Blog
Pay Per Click advertising (or simply PPC Advertising) is an Internet Marketing model where advertisers pay only when their advertisement is clicked. The most popular Pay Per Click advertising networks are Google AdWords, Bing Ads (formerly Microsoft adCenter and MSN adCenter), Yahoo Search Marketing, and Facebook Ads.
… Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved several areas, including tweaks to geographical targeting, bid suggestions, and keyword delivery statuses. These changes may seem minor, but they could have a big impact when it comes to optimizing your AdCenter campaigns. Geographical Targeting Until recently,...continue reading … The post AdCenter Feature Catch-Up: Matching the Competition appeared first on Dex Media. …
If you’re a search engine marketer and if someone asks you to name two search engines, it’s more likely that you mention Google and Bing (or maybe Yahoo), right? Of course there are other search engines like Baidu, Yandex, Blekko, DuckDuckGo, etc. but Google and Bing are the two real search engines that matter the most to advertisers.