• “AR is the new QR:” Lessons in interactive mobile

    … People are always looking at mobile ads, but that doesn’t mean they’re seeing them. Without the widespread ability to track eyeballs—yet—advertisers are looking to add in interactive elements to their campaigns to make sure the $80 billion plus spent on mobile advertising is actually capturing people’s attention. We asked creative agency execs…

    Digidayin Mobile- 22 readers -
  • 6 months in: Which mobile formats are living up to 2017 predictions?

    It’s as reliable as your post-New Year’s Eve hangover. Every year, industry executives and self-proclaimed “thought leaders” cough up a dizzying array of trend pieces and prediction roundups to tell you what’s going to be hot–and not–in the coming year. Sometimes they’re right, sometimes they’re wrong, but we rarely stop to take stock of how accurate these predictions may be.

    Digiday- 19 readers -
  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … boost in just six months. This may seem like a boon, but some marketers are struggling to adapt. Despite huge stores of data, some marketers have trouble personalizing campaigns, and messages still seem to be totally misaligned with consumer desires. Ryan Griffin, senior vice president of strategy for mobile video advertising platform AdColony…

    AllFacebook- 33 readers -