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  • Selling Online: Detecting Your Prospect’s Buying Triggers

    … this occurrence. These are Loiterers, not even really prospects at this stage. They are people who are just coming to kind of hang out, and so we start off growing customers with that phase. How to Interact With a Loiterer: “Learn More” The very first call-to-action in any marketing strategy to even the most unqualified prospect is learn more. This basic…

    Marketing Technology Blog- 31 readers -
  • Thrive Market’s Shopping Cart is Brilliantly Enticing

    …. After finding some healthy snacks, I added a few to my shopping cart. I clicked the basket to see how many items I had in there and was blown away by what I saw next. Notice the very bottom of the cart? As I began to float my mouse over the Check Out button, directly beneath it states: Add $2 to your cart and get free shipping! They got me. I…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • What You Should be Tracking to Smash Your Conversion Goals

    … and in-text links are rarely worth tracking, except in rare situations. 2. Track meaningful interaction Look for things that you’d want potential customers to do. In the case of e-commerce, it’s the Add to Cart link and the Checkout button, and some of the pages along the critical path to those. A Request a Quote form or a contact form used for lead…

    Marketing Technology Blog- 5 readers -
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