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One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major steps in any purchase decision.
…. After finding some healthy snacks, I added a few to my shopping cart. I clicked the basket to see how many items I had in there and was blown away by what I saw next. Notice the very bottom of the cart? As I began to float my mouse over the Check Out button, directly beneath it states: Add $2 to your cart and get free shipping! They got me. I…
… at your website after a search or clicking on a link on another site. Track clicks on the Browse Products button. Pre-Purchase/Sign Up – The person shops around or engages with your service. Track clicks on the Sign Up or Create Account button. Engagement – The person returns to use your site. Track clicks on the Add to Cart button. Purchase…