Addie Conner

  • SPMD SocialCode: Consider the Lifetime Value of Facebook Likes

    … to Buy Likes?," SocialCode Chief Innovation Officer Addie Conner and Marketing Content Strategist Ben Weiss examine the value of likes on Facebook in the wake of declining organic reach for pages. Conner and Weiss pointed to the lower reach costs enabled by Facebook, saying that users who like pages respond positively to brand messages and higher…

    David Cohen/ AllFacebookin Social- 1 readers -
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