Addie Conner

  • SPMD SocialCode: Consider the Lifetime Value of Facebook Likes

    … thousands of dollars. So when fans are determined to convert at markedly lower cost than non-fans, advertisers can capture that efficiency through both immediate and long-term gains. Business goals first. Always. Beware diminishing return. Look for learnings. Get enough fans to serve target audiences ads with social context. Never forget other targeting options. Focus on quality in page like ads. …

    David Cohen/ AllFacebookin Social- 1 readers -
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