Additional Work

  • Designing a resort’s website that encourages consumers to stay a while

    …Azul Beach Resorts is a family of four high-end Caribbean destinations under the Karisma Hotels & Resorts umbrella. However, Azul Beach Resorts lacked a web identity of its own and instead lived within the Karisma website, among the nine other Karisma luxury hotel families. After completing a rebranding exercise, Starmark recommended a stand…

    Starmark- 13 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students…

    Starmark- 14 readers -
  • Easing the parking process for FLL commuters

    …Fort Lauderdale-Hollywood International Airport (FLL) had recently completed a major on-site parking renovation and systems overhaul. Improved designs made parking spaces much easier to find, hence the parking system became faster, easier and more modernized. Even curbside valet parking was added back for all the on-site parking customers who had…

    Starmark- 12 readers -
  • How do we mark 20 years of serving the community?

    …This year commemorates the 19th year Starmark has proudly produced probono work, including this 20th year celebration invitation, for A Child Is Missing (ACIM). A not-for-profit founded and led by Sherry Friedlander, and headquartered in Fort Lauderdale, ACIM works with law enforcement throughout the nation to assist in the early search and recovery of missing... View Article…

    Starmarkin How To's- 11 readers -
  • How do we tap into what motivates vacation seekers?

    …When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time. When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded... View Article…

    Starmarkin How To's- 11 readers -
  • Attracting business to the International Marine Hub in Fort Lauderdale

    …To broaden the scope and reach of the South Florida region’s business climate, the 3rd Annual International Marine Hub Luncheon was held as a result of collaboration between the Greater Fort Lauderdale Alliance, Greater Fort Lauderdale Convention & Visitors Bureau, Marine Industries Association (MIASF) and Starmark. On the opening day…

    Starmark- 18 readers -
  • How do we capture the allure of Mexico’s first ever overwater bungalows?

    …Everything we imagined and more! A personal oasis. A private retreat. The aqua expanse of the ocean surrounding you. The Palafitos at El Dorado Maroma by Karisma recently debuted 30 brand new stand-alone overwater bungalows with glass-bottom floors, private decks with plunge pools, Aguas del Amor showers, and direct access to the Caribbean Sea from…

    Starmarkin How To's- 13 readers -
  • How do you effectively promote South Florida as the leading Marine Research Hub?

    …Florida has the world’s third largest coral barrier reef system. Four major Universities have produced hundreds of research projects from reef restoration, to biomedicine, to fisheries and ecosystems. These are just a few of the facts that inspired the Greater Fort Lauderdale Alliance to promote South Florida as the leading Marine Research Hub. In partnership... View Article…

    Starmarkin How To's- 8 readers -
  • How do you capture the spirit of elegance and all-ages excitement?

    …With the recent Grand Opening of Nickelodeon™ Hotels and Resorts Punta Cana, the time was right to unveil to the world the excitement, sophistication and vibrant vacation energy that the brand-new Dominican Republic resort had in store for kids and kids at heart. It was time for a TV spot. Starmark worked with Karisma Hotels... View Article…

    Starmark- 10 readers -
  • How do we creatively convince businesses to relocate to Fort Lauderdale?

    …A wise woman once said, “If it’s the truth, it’s not bragging.” And a quick and honest way to tell the truth about the successes of Greater Fort Lauderdale Alliance is to put “the facts” into a beautiful infographic on one side of a glossy, colorful handout; complimenting the reverse side which communicates all of... View Article…

    Starmarkin How To's- 10 readers -
  • How to we showcase chic new meeting space to meeting planners?

    …The Loews Miami Beach Hotel, situated in the heart of South Beach, completed a $3M+ full redesign in their meeting and event spaces, and new collateral, both print and video, was essential to communicate the new look and feel in the marketplace. The client looked to Starmark to create a sales kit with a wow... View Article…

    Starmarkin How To's- 6 readers -